On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Additionally, on-page SEO is also completely up to you: Du get to establish what the topic and/or goal of each page will be. Du get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on.
This can be intimidating and empowering at the same time. If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you.
On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.
Google’s algorithm ranks your website on three main factors: on-page SEO, off-page SEO, and technical SEO:
Notera: This SEO “trilogy” isn’t always divided into three clean sections; some of these SEO elements will overlap. You’ll see how and why throughout this piece.
Why is on-page SEO important?
On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots.
Merely creating and publishing your website isn’t enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.
On-page SEO is called “on-page” because the tweaks and changes you make to optimize your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren’t always visible).
Every part of on-page SEO is completely up to you; that’s why it’s critical that you do it correctly. Now, let’s discuss the elements of on-page SEO.
On-Page SEO Elements
High-Quality Page Content
Page Titles
Headers
Meta Descriptions
Image Alt-text
Structured Markup
Page URLs
Internal Linking
Mobile Responsiveness
Site Speed
All on-page SEO elements fall into three main categories:
You’ll see these elements divided into sections below.
Content Elements
Content elements refer to the elements within your site copy and content. In this section, we’ll focus mostly on crafting high-quality page content that benefits your visitors and tells Google that your website provides value.
1. High-Quality Page Content
Page content is the heart of on-page SEO. It tells both search engines and readers what your website and business are all about.
The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, och UberSuggest.
Next, consider how your page content falls into the buyer’s journey and visitors’ search intent. These will impact how you will use your keywords and what types of content you will create:
Stage in the Buyer’s Journey
Suggested Content/Website Pages
Medvetenhet
Blog posts, videos
hemsida
Consideration
Buyer’s guides, case studies
about page
Decision
Product demos, comparison tools
product or pricing pages, contact page
Now, it’s time to write your page content or clean it up if you’re currently auditing your on-page SEO.
Here are a few best practices for writing high-quality page content (we’ll touch on some of these in more detail below, in our Checklist):
Develop content people will share and want to link to.
Optimize for conversions with CTAs to offers and product pages.
Page content is your opportunity to communicate value to Google and your site visitors; it’s the heart of the on-page SEO process. All other on-page SEO elements stem from high-quality page content, so invest ample resources to develop and optimize it.
HTML Elements
HTML elements refer to the elements in your source code.
Note: To see the source code for any page in your browser, click View > Developer > View Source in the top menu.
2. Page Titles
Your website page titles (also known as title tags) are one of the most important SEO elements.
Titles tell both visitors and search engines what they can find on the corresponding pages.
To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. Incorporate your keyword as naturally as possible.
Here are some best practices for when developing a page title:
Keep it under 60 characters (per Google’s update) to ensure that your titles display correctly. Although Google doesn’t have an exact character limit, its display titles max out at 600 pixels. Keeping your titles at 60 characters or less ensures the title won’t be cut off in search results.
Don’t stuff the title with keywords. Not only does keyword-stuffing present a spammy and tacky reading experience, but modern search engines are smarter than ever — they’ve been designed to specifically monitor for (and penalize!) content that’s unnaturally stuffed with keywords.
Make it relevant to the page.
Don’t use all caps.
Include your brand in the title, i.e. “The Ultimate Guide to On-Page SEO in 2022 — HubSpot Blog“.
Headers, also known as body tags, refer to the HTML element <h1>, <h2>, <h3>, and so on.
These tags help organize your content for readers and help search engines distinguish what part of your content is most important and relevant, depending on search intent.
Incorporate important keywords in your headers, but choose different ones than what’s in your page title. Put your most important keywords in your <h1> och <h2> headers.
4. Meta Descriptions
Metabeskrivningar are the short page descriptions that appear under the title in search results. Although it’s not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
Meta descriptions can also be copied over to social media when your content is shared (by using structured markup, which we talk about below), so it can encourage click-throughs from there, too.
Image alt-text is like SEO for your images. It tells Google and other search engines what your images are about … which is important because Google now delivers almost as many image-based results as they do text-based results.
That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images.
Here’s what to keep in mind when adding image alt-text:
Make it descriptive and specific.
Make it contextually relevant to the broader page content.
Keep it shorter than 125 characters.
Use keywords sparingly, and don’t keyword stuff.
6. Structured Markup
Structured markup, or structured data, is the process of “marking up” your website source code to make it easier for Google to find and understand different elements of your content.
Structured markup is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google. It’s also how your specific page information shows up so neatly when someone shares your content on social media.
Notera: Structured data is considered technical SEO, but I’m including it here because optimizing it creates a better on-page experience for visitors.
Site Architecture Elements
Site architecture elements refer to the elements that make up your website and site pages. How you structure your website can help Google and other search engines easily crawl the pages and page content.
7. Page URLs
Din page URLs should be simple to digest for both readers and search engines. They are also important when keeping your site hierarchy consistent as you create subpages, blog posts, and other types of internal pages.
For example, in the above URL, “blog” is the sub-domain, “hubspot.com” is the domain, “sales” is the directory for the HubSpot Sales Blog, and “startups” indicates the specific path to that blog post.
Använda sig av HTTPS if possible, as Google now uses that as a positive ranking factor.
8. Internal Linking
Internal linking is the process of hyperlinking to other helpful pages on your website. (See how the words “internal linking” are linked to another HubSpot blog post in the sentence above? That’s an example.)
Internal linking is important for on-page SEO because internal links send readers to other pages on your website, keeping them around longer and thus telling Google your site is valuable and helpful.
Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages.
Whether viewed on a mobile device or desktop, your site must be able to load quickly. When it comes to on-page SEO, page speed counts big-time.
Google cares about user experience first and foremost. If your site loads slowly or haphazardly, it’s likely your visitors aren’t going to stick around — and Google knows that. Moreover, site speed can impact conversions and ROI.
Notera: Mobile responsiveness and site speed are considered technical SEO, but I’m including them here because optimizing them creates a better on-page experience for visitors.
Now that you understand the different on-page SEO elements, let’s talk through the steps of auditing and improving your on-page SEO.
On-Page SEO Checklist
Crawl your website.
Conduct an SEO audit and define your site architecture.
If you’ve been in search of a solution for organizing and tracking the various on-page SEO elements, you’re in luck. The HubSpot marketing team released an updated version of our On-Page SEO Template, an Excel document that allows you to coordinate pages and keywords — and track changes — all in one place.
In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Download the template now and follow along.
Notera: The fictional website “http://www.quantify.ly” will be used as an example throughout this post. It’s simply meant to help you imagine how your own website will fit into the template.
1. Crawl your website.
Get an overview of all of your website pages that search engines have indexed. For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler.
After crawling your site and exporting the results into an Excel (or .csv) file, there will be three key columns of data that you should focus on:
The web address (a.k.a. URL)
The page title
The page meta description
Copy and paste these three columns into your template.
The URL should be pasted into column B, the page title into column C, and the description into column E.
2. Conduct an SEO audit and define your site architecture.
Now that you have a basic index of your site in the template, you’ll want to organize and prioritize your web pages. Start by defining where within your site architecture your existing pages currently sit.
Do this in column A. Note whether a page is your homepage (ideally you’ll only have one of those), a page in your primary (or secondary) navigation menu, an internal page, and so on.
3. Update URLs, page titles, and meta descriptions.
Review your current URLs, page titles, and meta descriptions to see if they need updating.
(This is the beauty of using a template to organize your SEO: You get a broad overview of the type of content you have on your website.)
Notice how column D and column F automatically calculate the length of each element. The recommended length for page titles is anything under 60 characters. (And, actually, a quick and easy optimization project is to update all page titles that are longer than 60 characters.)
The recommended length for page meta descriptions is 155-160 characters. This is the perfect length to ensure none of the description is cut off by the ellipses. Make sure you’re not too repetitive with keywords in this space. Writing a good meta description isn’t tough, but it deserves just as much consideration as the page content itself.
(Notera: For some sites, you may also have to update the URLs, but that’s not always the case and thus was not included as part of this optimization template.)
4. Make sure your keyword is in your URL.
Som we mentioned above, add your keyword to your URL. For example, imagine you own a hot yoga studio called ADYoga. You have a web page that includes videos of your classes. The keyword for this page is “hot yoga online classes” — so, you’d want to include that keyword in your URL. The URL for this web page may look like this: www.ADyoga.com/hot-yoga-online-classes.
5. Include your keyword throughout your web page.
In addition to your URL, you’ll want to add your keyword throughout your web page(s). This includes your title and headers. Sprinkle your keyword throughout your content as well where it fits naturally.
6. Track keywords and topics for each page.
Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page.
By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword.
There are, of course, a few exceptions to this rule. Your homepage is a classic example. The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be.
7. Don’t keyword stuff.
We just covered many examples in which keywords are both helpful and necessary for SEO purposes. However, one mistake many first-timers make when improving their on-page SEO is “keyword stuff”.
Keyword stuffing can be detrimental to your website and web page’s SEO and it can feel spammy to readers/ visitors.
8. Establish value propositions for each page.
A very important next step, which is often overlooked, is establishing a value proposition for each page of your website. Each page should have a goal aside from just ranking for a particular term.
If you’re using the template, you’ll do this in column G.
9. Define your target audience.
Define your target audience — do you have a single buyer persona or multiple personas? Keep this persona in mind as you optimize your site’s pages. (Remember, you are optimizing for humans, too — not just search engine robots.)
In column H of our template, you’ll have the opportunity to define your page’s target audience.
10. Plan new page titles.
Now that you’ve documented your existing page titles and have established value propositions and target audiences for each of your pages, write new page titles (if necessary) to reflect your findings.
You can do this in column K of the template — and double-check each title length in column L.
People usually follow the formula of “Keyword Phrase | Context.” The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles.
11. Add new meta descriptions.
As we covered above, meta descriptions should be a short, declarative sentence that incorporates the same keyword as your page’s title.
It should inte reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page.
If you need to create new meta descriptions, do so in column M of the template.
12. Review and edit page content as needed.
Good copy needs to be thorough, clear, and provide solutions … so, be compelling! Write for your target audience and about how you can help them. Compelling content is also error-free, so double-check your spelling and grammar.
Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders.
Columns P through R can be used to keep track of changes that you’ve made to your content or to note where changes need to be implemented.
13. Incorporate visual content.
Content can be more than just text, so consider what kind of visual content you can incorporate into each page (if it adds value and serves a purpose, of course). Columns S and T allow you to note which visual elements need to be added. When adding an image to a page, be sure to include a descriptive file name and image alt-text.
14. Optimize your visual content.
We talked earlier about image alt text. You’ll want to optimize your visual content this way — and be sure to include your keyword in your image alt text. It’ll help with the page’s SEO as well as offer the potential to rank in image search (e.g. on a search engine image results page or image carousel).
15. Add internal links.
As mentioned earlier, incorporating links throughout your pages is a must, but it’s often something that’s easily overlooked.
Make sure that your anchor text includes more than just your keywords. The goal isn’t to stuff in as many keywords as possible, but to make it easy for people to navigate your site.
Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them.
16. Include external links.
It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. However, external links are also important.
By externally linking, to credible and trustworthy sites, Google will know your page is also credible and trustworthy. Not only does Google want to know your site is well-referenced, but your visitors do, too.
17. Optimize for conversions.
If you’re also not optimizing your site to increase the number of leads, subscribers, and/or customers you’re attracting … you’re doing it wrong.
Remember that each page of your website presents a conversion opportunity. That means every page of your website should include at least one call-to-action (CTA), though many pages may have multiple CTAs.
Columns X through AF allow you to plan for conversions.
(Notera: The On-Page SEO Template refers to the stages of the buying funnel — top of the funnel, middle of the funnel, and bottom of the funnel. If you are a HubSpot customer, you can even use Smart Content to display these specific CTAs only to people in a specific part of the funnel.)
Also, as you add, edit, or update CTAs, be sure to note conversion rate changes in columns Z, AC, and AF.
Put Your On-Page SEO to Work
Once you finalize your SEO plans, implement these changes on your website or pass them along to someone to implement for you. This will take time to complete, so aim to work on 5 to 10 pages per week.
Remember: SEO is not a one-and-done deal. It’s something you should continually improve upon. You should treat this On-Page SEO Template as a living, breathing document that will help guide your SEO strategy for months (or years) to come.
Editor’s Note: This post was originally published in October 2012 and has been updated for freshness, accuracy, and comprehensiveness.
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.
Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have?
Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.
Admin and CRM enhancements
Whether you’re a seasoned pro or a first-time user of Salesforce, these admin and CRM enhancement enable you to customize the experience and find things faster.
Layout. Imagine trying to read a book, but the words are all jumbled together, making it nearly impossible to understand. Before the latest layout updates, that’s how Salesforce used to feel for many users — especially first-timers. The updated layout includes consolidated address fields, phone numbers, and well-spaced elements to improve readability and navigability. In addition, you can now align fields horizontally for user adoption and data visibility.
Optimized app pages. Users can customize and optimize app pages, making information more accessible and digestible for users. Maximizing and minimizing sections of pages will help you and your team find what you’re looking for faster, which means less time spent scrolling.
Gender-neutral salutations. The importance of honoring all of your customers cannot be overstated. Salesforce has adopted gender-neutral salutations so you can better reflect the diversity of your customers. An “Mx.” salutation is now available, which is a significant step towards making everyone feel seen and valued.
Customizable dashboards. The dashboard, which has been a significant source of frustration, is now customizable and can be tailored to your customers with the ability to add custom images and text. Plus, you can add up to five filters and focus your dashboard. All this is to say that you can set your workspace to suit your needs and preferences, making it more efficient and narrowly tailored for your target audience.
Updated calendar. The last important update in this section is that the calendar feature has been revamped to include a drag-and-drop capability to move events around easily. Plus, there are now overlapping event tiles and color-coded events for better usability. Updates to calendar functions have been a longtime request by Salesforce users, and the upgrades are exciting because they lead to increased productivity.
Salesforce’s Account Engagement, formerly known as Pardot, has received several significant updates to improve efficiency and effectiveness.
Completed actions + external actions. Trigger partner completion actions with external actions in the same setup. Previously, external actions had to be triggered via Engagement Studio, but you can use your Account Engagement platform and third-party tools to automatically create a multi-touch experience while also creating operational efficiencies between marketing systems. Let’s say you have a user fill out a form on your site. You can now automatically register them via your webinar tool. You can also create an automatic second touch by sending them a text message after the form completion.
Optimizer tool. The new optimizer tool for Account Engagement allows users to see how the tool and your business unit(s) are operating at any time. This includes identifying areas to improve your overall performance, which in turn creates more efficient touchpoints for your customer. A great example of the tool at work is identifying the overuse of automation rules that can slow overall operational processes ‘behind the scenes’ (which can delay critical communications to your customers!). In digital, every second counts; Optimizer’s ability to surface risks to Account Engagement users means you’ll be spending time fixing automations rather than manually auditing your tool.
Data Cloud. Account Engagement now works with Salesforce Data Cloud (formerly Salesforce CDP) to connect data from multiple sources and unify that data into unified customer profiles. Once unified profiles are available, Account Engagement users can segment and personalize their customer communications, driving increased engagement and revenue.
Guest check-out upgrade among Commerce enhancements
Several significant updates that enhance customer experience were included in this release: upgrades to guest checkout, a self-service reorder portal, a Pay Now feature, and saved payment methods.
Guest check-out feature. Allows customers to browse and check out anonymously, making the shopping experience faster and less intrusive.
Self-service reorder portal. Simplifies the process of placing repeat orders, saving time and effort.
Pay Now: Makes it easier to process payments without going through the checkout process by letting businesses send a URL or a page to a customer so they can make a payment immediately. Think of it as skipping the line and going straight to the cashier.
Saved payment methods. Also enables quicker checkouts by eliminating the need to re-enter payment information each time. This feature mimics a digital wallet, only you don’t need to dig around to find your credit card.
Joe is Vice President, Salesforce Technology at Shift7 Digital. As a member of the Shift7 leadership team, Joe works to craft solutions and architectures that meet ambitious client goals using the power of the Salesforce platform, including product ownership for Shift7’s Industry GTM Accelerators. Joe brings more than 20 years of experience implementing Salesforce and other digital platforms including enterprise solutions and complex technology implementations. He sits on the Salesforce B2B Commerce product advisory board. Shift7 Digital is a Salesforce Ventures-backed agency, revolutionizing the digital experience for manufacturers, distributors, and their customers.
If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework.
It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed like the Mona Lisa.
My name is James Bullis. I am a Marketing Technologist / Webmaster with over 25 years in the industry. I remember when I first learned about this concept around 15 years ago.
It was originally called Customer Value Optimization and had an entirely different structure. I’m a web designer and when I started working in this industry I started out in marketing.
When I became a web designer, I didn’t understand that a business web design is a part of a business’ marketing plan. After learning more about marketing, I realized how I could put these concepts into the website and use them to create a better website experience for my customers’ website visitors.
Then the along came the Customer Value Journey (CVJ) which was a fundamental upgrade and made the entire foundational framework make more sense. It essentially closed the loop and created an endless flywheel of customers if applied correctly.
It really played well in helping to understand how a business website should be laid out so that the traffic could be funneled through the Customer Value Journey.
The CVJ is not the only part of this foundational framework. It is usually accompanied by an Ideal Client Avatar and the Before & After exercise. Essentially, you need to understand who you want to help and be able to empathize with them to discover how you can bring value by easing their pain.
But there is a real problem when it comes to the CVJ that I have noticed over the years. It seems to me that no one will sit down and do it.
Do I know this for a fact? No. But, I can guess with some authority that most people who have learned this framework skip over it in practice.
This became obvious to me some years ago inside of DigitalMarketer Engage – the Facebook group of people who have spent some time and money with DigitalMarketer to engage with other members to talk about the frameworks, get advice, and learn from each other.
You could always tell when a fresh wave of members would join because the same questions were asked repeatedly.
These were questions that could simply be answered if they took the time to go through the process of completing these exercises for each new campaign or business that they started to work on as marketers.
I don’t know why people skip over these foundational steps. The framework itself along with the worksheets probably make the concept seem simple and insignificant but it is a powerful exercise that will save you a ton of time, money, and resources.
Years ago, DigitalMarketer invited people to a conference in Austin to learn some amazing new concepts that were going to change the way we thought about digital marketing.
I was excited. I packed up. Headed to Texas. Arrived at the event. Sat down. Excited to learn something new when the guys came out and began talking about…the CVJ. The avatar. The before and after exercise.
I was a bit dumbfounded and a little bit angry at myself when I realized that this framework…was the secret. And I realized that I was not taking the time to do these exercises.
I realized that I wanted to spend my time learning about these frameworks and exercises but I myself was not implementing them. I did something drastic when I left that event. I went home and disconnected myself from everything DigitalMarketer and I decided that I wouldn’t invest in learning any new concepts until I started with these fundamentals.
For years, I worked on numerous projects, and I took a stand to make sure that we sat down and did the work. This is what I discovered.
Why the Customer Value Journey Is STILL Essential
The CVJ is essential because it answers the most important questions that everyone who works with a business needs to know:
Who Do You Help?
How Do You Help?
Why Does It Matter?
It’s also important because it puts this information in a format that can be shared with anyone who works on a business including sales, marketing, and technology. If my clients already had a CVJ for their business when I started designing and building a new website for them, it would be so much easier to create a website that actually gets results.
If the information that is contained in a CVJ were given to a graphic designer, marketing contractor, customer service rep, sales rep, consultant, anyone…this would make working the clients and ensuring their success so much easier. We call it greasing the skids because it makes it outlines everything that needs to be done in a simple to understand and comprehend format.
After using this framework on any new projects, I don’t know how I could realistically provide value to my clients if I didn’t help them create their CVJ.
The CVJ Is an Experiment in Marketing
Everything that we do in marketing is an experiment. Every little decision we make is a series of experiments that lead us to always be optimizing. No matter how far we’ve come, we can always do it better. For that reason, the CVJ is more of a living document that changes over time as the campaigns that you work on. A business can have multiple CVJs.
Think about it. You can get this process wrong because chances are you and your customer are just guessing about what will work. The more you do it, the easier it will be for you to ensure your customer’s success, but chances are, if you are creating a CVJ for a customer, they probably never completed one before and these concepts are new.
You can get it wrong. In fact, you can get it wrong and waste time, money, and resources by targeting the wrong people. Last year, I did a session with a client where we went through the process of mapping out their Ideal Customer Avatar, Before & After Exercise, and CVJ.
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For months we created content, updated the website, and ran social media campaign. It wasn’t until we expanded on these exercises with AI that we realized that we were targeting the wrong prospect. Now we can avoid that.
The CVJ Is Easier To Create Than Ever with AI
Om jag skulle fråga en grupp marknadsförare varför de inte använde ett ramverk för att bedriva sin marknadsföring, skulle jag föreställa mig att huvudkonsensus skulle vara att handlingen att sitta ner med sin klient och få en fullständig förståelse för dessa begrepp inte är något som du eller din kund verkligen vill göra.
I klientens sinne bör du bara känna till denna information (genom något mirakel). Verkligheten är att alla företag är olika och även om du kanske kan upprepa begreppen i dessa övningar, kommer övningarna att slutföras och dokumenteras att spara dig mycket tid och hjärtesorg i det långa loppet.
Jag älskar citatet från Lincoln som säger: "Om jag fick sex timmar på mig att hugga ner ett träd skulle jag ägna de första fyra åt att slipa min yxa."
Det här konceptet är sant i så många aspekter av affärer, men som jag sa tidigare, om du tar dig tid att dokumentera CVJ, ICA och före och efter träning kommer du att vara så långt på väg att du kommer att göra ditt liv mycket enklare .
Nåväl, nu har vi det här som heter AI. Och vad jag har upptäckt om AI är att den verkligen är lämpad för att hjälpa till att lösa det här problemet. Faktum är att nu när jag har börjat använda AI för att skapa den här grunden kan jag inte låta bli att generera koncepten, expandera på dem och göra något av det mest fokuserade innehållet som talar direkt till potentiella kunder.
CVJ-ramverket är avgörande för framgång som marknadsförare. Nu med hjälp av AI-verktyg kan du ta vilken ram som helst och injicera den med steroider för att skapa en omfattande marknadsföringsbas som bokstavligen kan förändra dina marknadsföringskampanjer.
Du kan inte bara skapa utökade versioner av dessa grundläggande ramverk, utan du kan nu använda dem som referens när du skapar innehåll för att skapa medvetenhet och öka engagemanget hos din publik.
AI:s gryning inom digital marknadsföring är spännande och erbjuder gränslösa möjligheter att stärka och effektivisera de strategier vi använder. Genom att utnyttja AI-kapaciteten kan skapandet och tillämpningen av grundläggande ramverk som Customer Value Journey (CVJ), Ideal Client Avatar (ICA) och övningen Före och efter förstärkas avsevärt.
Förbi är de dagar då marknadsförare försummar dessa kritiska steg på grund av deras tidskrävande karaktär eller den upplevda komplexiteten. Med AI kan vi förbättra dessa processer, minska marginalen för fel och i slutändan leverera mer riktat och slagkraftigt innehåll.
Under min personliga resa som webbdesigner som blev marknadsföringsteknolog har jag sett värdet av dessa verktyg till bordet, men också bevittnat deras försummelse. Genom att använda AI kan vi förändra denna trend och se till att dessa värdefulla resurser används till sin fulla potential.
Genom att ta oss tid att implementera dessa verktyg på rätt sätt ger vi inte bara ett enormt värde till våra kunder utan skapar också en bättre upplevelse för slutanvändaren, vilket leder till mer framgångsrika marknadsföringskampanjer.
Som digitala marknadsförare har vi en spännande väg framför oss. Beväpnade med den transformativa kraften hos AI kan vi ta visdomen som är inkapslad i CVJ och andra ramverk och släppa lös den i en större skala än någonsin tidigare.
I en tid där varje affärsbeslut blir datadrivet, säkerställer tillkomsten av AI att nyanserna av mänsklig insikt förblir centrala i våra marknadsföringsstrategier.
Det gör att vi kan balansera skalorna mellan data och empati, mellan effektivitet och effektivitet och i slutändan mellan verksamheten och kunden. Så när vi går in i framtiden för digital marknadsföring, låt oss komma ihåg att föra dessa värdefulla lärdomar framåt och ta till oss verktygen som AI tillhandahåller för att förstärka vår resa.
Notera: This SEO “trilogy” isn’t always divided into three clean sections; some of these SEO elements will overlap. You’ll see how and why throughout this piece.
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