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Pinterest Announces New Activations for Mental Health Month, Along with New In-App Support Resources

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11 månader sedan

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maj 3, 2022

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Pinterest has meddelat a new slate of events and activations for Mental Health Awareness Month, including an expansion of its in-app mental health support tools and an IRL life ‘Pinterest haven’ in NYC.

First off, Pinterest is launching a ‘Mind Your Wellness’ group board, which will highlight content focused on mental health and emotional wellbeing.

Creators from around the world will contribute to the board, providing a breadth of resources to help Pinners in need.

Pinterest is also partnering with the Mental Health Coalition (MHC) to highlight additional resources and content.

“The organization will join dozens of Creators in sharing their ideas and best practices on mindfulness, living with intention and digital wellness. This content can be found in our Mind Your Wellness group board, including our newest Pinterest Havens: A Whole Mood.”

The latter is also the focus of a new, immersive experience in the real world, with a Pinterest bringing its haven to life in New York.

“The activation will showcase six different installations and will feature speakers including iconic fashion clothing designer and Mental Health Coalition founder Kenneth Cole, Stop the Shame founder Shanti Das, and experts from wellness concept HealHaus, to name a few.”

Pinterest has experimented with various real world installations, but this is the first with a focus on mental health, addressing rising demand from Pinners (‘feeling stressed’ searches have increased 8X over the past year) and ongoing need for additional resources and assistance, where possible.

Finally, Pinterest is also expanding its compassionate search tools to 11 more markets.
Compassionate search, which Pinterest first launched in 2019, provides links to a collection of interactive activities and tools to help Pinners connect with supportive resources when they go searching for related terms.

“For example, if Pinners search for content that indicates they may be feeling down like “sad quotes” or “work anxiety’, they will see a prompt asking if they’d like to be guided through steps to practice self-compassion.”

Up till now, the option has only been active in 12 regions, but from this week, the feature will also be available to users in France, Italy, Spain, Austria, Switzerland, Japan, Sweden, Mexico, Argentina, Colombia and Chile. Users can also find the same resources by searching the hashtag #PinterestWellbeing.

Mental Health Awareness Month is an increasingly important event, as we work to remove the stigmas associated with mental health, and help more people find the help and support that they need. Many mental health concerns have been exacerbated by the pandemic, and with social platforms becoming an increasingly important connective tool, they can often become people’s primary link to the outside world, and are therefore increasingly influential on this front.

As such, all platforms have a duty of care, to at least some degree, to provide links to resources and assistance tools to help people get help when they need.

Pinterest has been developing its systems on this front for some time, and these new additions and expansions are another positive step.

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Reddit delar ny data om användaraktivitet, borttagning av innehåll och regelupprätthållande

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42 minuter sedan

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mars 30, 2023

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EntirewebNewsBot

Reddit delar ny data om användaraktivitet, borttagning av innehåll och regelupprätthållande

Reddit has published its 2022 Transparency Report, which outlines all of the actions the platform took to enforce its rules, or comply with government orders throughout the year, while Reddit’s also launched a new Transparency Center mini-site to help provide more insight into its various enforcement activities and tools.

Reddit’s Transparency Center will be ‘a central source for Reddit safety, security, and policy information’. The mini-site will include all of Reddit’s Transparency Reports, along with other notes on its moderation and content management initiatives, as well as links to its Bug Bounty program, terms and policies, its Help Center, and more.

Reddit’s 2022 Transparency Report, meanwhile, provides an overview of the expanding use of Reddit, and how that relates to content takedowns and removals.

Enligt Reddit:

"2022 was the biggest year of content creation on Reddit to date. Our passionate and increasingly global users created an eye-popping 8.3 billion posts, comments, chats, and private messages on the platform. The overwhelming majority – over 96% – of content shared across Reddit in 2022 respected Reddit’s Content Policy and individual community rules. The remaining ~4% of content was removed by moderators or admins for violating community rules or the Content Policy, with the overwhelming majority of admin removals (79.6%) being due to spam (e.g., karma farming, scams).”

That’s some interesting perspective on Reddit activity, and how active chats and comments are in the app, in comparison to Reddit posts.

More and more people are turning to private messaging to engage via social apps, a trend that’s been most specifically notable on Facebook, where users are posting fewer feed updates, but are still engaging with others via DMs. That shift is present on all apps, and clearly, Reddit is seeing the same, based on this chart.

In terms of content removals, Reddit’s army of volunteer mods and admins does the majority of work in this respect.

As Reddit notes, the majority of these removals related to spam messaging, with ‘hateful conduct’, ‘harassment’ and ‘minor sexualization’ also topping the list.

The last element is a key concern for all online platforms, and Reddit is doing more to combat CSAM content.

“Between July and December of 2022, Reddit removed 31,574 pieces of content due to CSAM violations and filed 40,243 CyberTipline reports to NCMEC. Several factors contributed to the significant increase in the removal of CSAM content and NCMEC CyberTipline reports in 2022. We hired more staff dedicated to combating child sexual exploitation, and continued our ongoing investments into tooling and proactive detection methods. Additionally, we added new ways to share media (such as images in chat and comments) on the platform.”

Reddit says that it remains committed to addressing this element, along with hateful and abusive content, via a range of evolving means.

Reddit also received 212 requests for content take-downs via government and law enforcement agencies in the second half of 2022, with the most requests coming from India, followed by South Korea and Russia. Reddit complied with 82% of these requests.

Finally, Reddit also notes that a lot more subreddits were created in 2022, as opposed to those being removed.

That’s only significant due to the fact that Reddit actually removed thousands of subreddits in 2020, as a result of its evolving policies around hate speech, which caused a big dent in its user count. Steadily, Reddit’s getting back on its feet, as more users discuss a broader set of topics in the app.

Which can only be good for marketers looking to reach people around specific focus subjects. The more specific, niche communities that Reddit serves, the more you can use insights from them to fuel your market knowledge, while Reddit ads also enable you to get your brand messaging in front of specific subreddit communities.

It still may be a minor consideration for many brands, but it is worth keeping in mind, and these insights provide some more perspective on the evolving Reddit experience.

You can check out Reddit’s full 2022 Transparency report här.

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MLB Twitter reagerar på att den ikoniska sloganen för sportspel sätts på Baltimore Orioles resultattavla

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7 timmar sedan

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mars 30, 2023

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EntirewebNewsBot

Baltimore Orioles presenterar Mike Elias - Nyhetskonferens

Sports gambling is becoming more and more prevalent in North American sports and is now an aspect of MLB marketing so much so, that the Baltimore Orioles put a recognizable sports gambling slogan on their scoreboard.

The slogan reads: “Good teams win, great teams cover”. This refers to a team winning by enough runs to cover the spread set down by the sportsbook.

The team is sponsored by Superbook Sports, an online sportsbook that accepts bets for multiple sports. It can be assumed that the slogan is on the board due to that sponsorship.

MLB has a long history of being fervently against sports gambling, which now seems to be changing with the times. Jacob Calvin Meyer, an Orioles reporter for The Baltimore Sun, shared an image of the slogan on the scoreboard to Twitter.

A new SuperBook Sports advertisement above the scoreboard with the slogan: “Good teams win, great teams cover.” https://t.co/6ucMkQ9smn

For many fans, this is a step over the line of what they are willing to accept in terms of gambling marketing. Having the reminder seen every day in the stadium is certainly a leap, which direction the leap is in is up for debate.

The slogan putting greater value on winning bets over winning games is certainly a different way to market the sport to new fans.

@jcalvinmeyer honestly, this is sickening. it’s the entirety of what’s wrong with sports gambling wrapped up in neat little ad copy

Increases in gambling-focused content can also be seen in the NHL and the NFL. This is not an MLB-only issue, and its severity will depend on fans who see it.

Some have no issues with it and want to see more, while others are bitterly against it. As this industry continues to grow, we will likely see more such examples of spirited fan reactions.

i am a proponent of legal sports betting but this is outta control twitter.com/jcalvinmeyer/s…

I’ve got plenty of thoughts on gambling on sports…. but that tagline being IN the ballpark is definitely gross. twitter.com/jcalvinmeyer/s…

Gives throwing games a whole new meaning. Pete Rose in the hall of fame yet? twitter.com/jcalvinmeyer/s…

MLB famously suspended Cincinnati Reds legend Pete Rose from the sport for life when news of his gambling came out. As gambling becomes more accepted in American society, it will be interesting to see if their stance wavers. Obviously, there is a big difference between a fan and a player gambling, so it is unlikely his status will change at all.

Beyond sending a bad message, This makes no sense. Baseball teams need to win to cover, most people don’t mean run line when talking baseball spreads twitter.com/jcalvinmeyer/s…

yeah, fuck this, and the message is dumb as hell twitter.com/jcalvinmeyer/s…

Baseball is changing a lot this season and the advancement of sports gambling is certainly a part of it.

2023 will be a pivotal year for MLB

With all the new rules focused on improving offense and making the game faster, 2023 could be a year of explosive growth for baseball. The success of the World Baseball Classic in March primed the sports world for more baseball.

MLB will endeavor to put together the best product they possibly can for audiences old and new.

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Google tog bort 5,2 miljarder annonser för innehållsöverträdelser 2022

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13 timmar sedan

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mars 30, 2023

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Google tog bort 5,2 miljarder annonser för innehållsöverträdelser 2022

If you wanted to get some perspective on the scope of content enforcement that large digital platforms deal with day-to-day, this will help. Today, Google has published its Säkerhetsrapport för annonser 2022, which outlines all of the ads and websites that Google took action against over the last year.

And the total amount of actions taken is pretty amazing.

Enligt Google:

"Our continued investment in policy development and enforcement enabled us to block or remove over 5.2 billion ads, restrict over 4.3 billion ads and suspend over 6.7 million advertiser accounts. And we blocked or restricted ads from serving more than 1.57 billion publisher pages and across more than 143,000 publisher sites, up from 63,000 in 2021.”

5.2 billion ads. That’s ‘billion’, with a ‘b’, which is also up 2 billion on ad removals in 2021.

Among the key reasons for blocking those billions of ads were trademark violations, legal requirements and misrepresentation within the promotions.

The top reason, however, as you can see, is ‘Abusing the Ad Network’, which essentially relates to spammers and scammers trying to use the system to dupe users.

Google also restricted a range of ads in these categories:

While Google also took action against a range of websites taking part in its AdSense program, which enables publishers to display Google ads on their sites.

The top reasons for these restrictions related to inappropriate and harmful content on these sites.

It’s an interesting overview of the online ads landscape, and the scale of activity required to protect users from scams and abuse. Google’s also removed over 50,000 YouTube channels and AdSense accounts created by China-based influence operations, among others, which is a whole other element of its content enforcement activity.

Spammers and scammers are always evolving their tactics, and as you can see, they remain extremely prolific.

The numbers underline the need for platforms to say vigilant, as they work to shield their audience.

You can read Google’s full 2022 Ads Safety Report här.

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