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TikTok’s Testing a New ‘Business Registration’ Option to Confirm Business Information in the App

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TikTok’s taking the next steps in its growing eCommerce push with a new business registration option that will enable brands to list their business category on their profile, while also giving them early access to new business features.

TikTok business registration process

As you can see in this screenshot, shared by social media expert Matt Navarra (via Yasser Massod), some TikTok business profile managers are now able to access the new business registration option in their Business Suite settings.

As TikTok explains, this is not the same as a verification badge, in providing an extra level of assurance and authority about your business identity. But by registering your business through this process, which requires the user to enter various additional company details, you can then display your business category on your TikTok profile, which will provide another way for TikTok to both gather data about business users, while also categorizing pages into different segments in the app.

TikTok business registration process

That could help in the next stage of its eCommerce listings, by better highlighting different businesses, and showcasing them to relevant users. It could also help to communicate what your business does, and make it easier to drive purchase action from profile visitors.

eCommerce is the next big step for TikTok. With short-form video providing fewer ad placement opportunities, TikTok needs to provide alternate means of revenue generation for creators, in order to keep them posting their clips, instead of heading to YouTube or Instagram instead, which have more established revenue-share systems.

In-stream shopping has been the key avenue on this front for Douyin, the Chinese version of the app, which now generates the majority of its revenue from direct purchases in-app. TikTok’s looking to follow suit, with the expansion of its eCommerce listings, såväl som live-stream shopping, Shopify integration, and various other commerce-related projects now well in the works for the rising video app.

Business registration is a lesser element in this respect, but the option to share your business category adds an extra level of authority to your in-app presence, while also better communicating your offerings to users.  

We’ve asked TikTok for more details on the option, and what the early access element entails, and we’ll update this post if/when we hear back.

Socialmediatoday.com

SOCIAL

Twitter utökar innehållsrekommendationer, visar användare fler tweets från profiler de inte följer

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Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

Suddenly seeing a heap more random accounts appear in your Twitter feed?

This is why – today, Twitter ramped up its tweet recommendations for a heap more users.

So you’re going to see more tweets in your feed based on things like:

  • Interests based on tweet activity
  • Topics you follow
  • Tweets you’ve engaged with
  • Tweets people in your network like
  • People followed by people you follow

There’s a heap of expanded exposure potential here, and Twitter, in an effort to juice engagement, is looking to keep people in the app for as long as possible, which, ideally, these recommendations will facilitate.

It’s similar to how Facebook and Instagram are now showing you more AI-based content recommendations, which stems from TikTok, and its focus on highlighting the most relevant content to each user, which is not directly tied to your own social graph.

There was a time when your social graph was the defining factor, which gave Facebook a huge advantage, but now, there’s been a bigger shift towards entertainment over social interaction, which expands the potential to show each user more interesting content, from a much broader range of sources.

Conceptually it makes sense, but it’s largely reliant on the platform algorithms being actually good at showing you the best content, based on your interests. TikTok is very good at this, hooking into your expressed likes and dislikes based on your viewing history.

Twitter, however, not so much.

In my experience, Twitter’s recommended topics are always pretty far off, and even within those topics, the tweets it highlights tend to also be off-topic, uninteresting, and even just weird a lot of the time.

Right now, Twitter seems convinced that I’m interested in ‘AirBnB’, ‘skönhet Influencers’ and ‘Blink 182’. I’m not interested in any of these things, which I’ve tried to tell Twitter’s algorithms by selecting the ‘Not interested in this topic’ option – yet every time I re-open the app, they’re on my Explore page once again.

It could be worse – last month it was showing me ‘Peanuts’ comics, so I had Charlie Brown’s massive head staring back at me every time I tapped over to the Explore tab.

Again, I’ve directly told Twitter that I’m not interested, but it keeps showing them to me, while today, after this new announcement, this is what my feed currently looks like:

And they just keep coming – every time I scroll back to the top, another 20 tweets are in my feed, with 80% being recommendations.

Look, this is probably a short-term push, and maybe it helps people discover new users to follow, and helps Twitter boost engagement. But again, if you’re seeing a heap more recommendations, this is why.

Hopefully, the feedback will help Twitter refine its topic and content streams.  



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