As it works to provide more options to help advertisers navigate the evolving data privacy landscape, Meta has announced that it’s re-naming its ad automation tools...
Automation testing has been making more strides with DevOps and agile methodologies undergoing more advancement. Most businesses aspire for achieving quality software as quickly as possible....
The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the...
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second...
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing...
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems...
Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management,...