As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science...
Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a...
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools...
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh...
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and...
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical...
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for...
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a...