Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively...
Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore...
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make...
Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP...
As it works to provide more options to help advertisers navigate the evolving data privacy landscape, Meta has announced that it’s re-naming its ad automation tools...
Automation testing has been making more strides with DevOps and agile methodologies undergoing more advancement. Most businesses aspire for achieving quality software as quickly as possible....
The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the...
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second...
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing...
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems...
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