According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data...
Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is...
The use of cognitive tools and AI in insurance promises to address the issues of slow claims processing and subpar customer service. The insurance sector has been surprisingly...
There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and...
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing...
Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement....
Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but...
As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science...
Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a...
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools...