A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle...
Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the...
Meta has published a new guide to help brands make the most of online communities, which, as you would expect, is primarily focused on Facebook groups,...
TikTok is adding a range of new ways to encourage engagement with your in-stream ads, with new ‘Interactive Add-Ons’ which, as they sound, incorporate interactive elements...
Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who...
30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is...
Updated March 30, 2022 Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery...
Google’s adding some new tools for eCommerce brands, including a new ratings program for online shopping experience and additional insights into key product trends to help...
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be...
Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.