Pinterest has shared a new research report into the shopping habits of Gen Z, which explores how brands can maximize their product appeal, and how Pinterest...
What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t?
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business.
Opinions expressed by Entrepreneur contributors are their own. Getting a strong return on a marketing investment: It keeps a lot of people up at night. How...
Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what...
Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches...
Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels...
Huge brands believe the metaverse has the potential to disrupt our lives in the exact same way the world wide web did, and they’re already capitalizing...
Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend,...
With the developing reputation of TikTok, many manufacturers are scrambling to construct a TikTok advertising and marketing strategy. The two-year-old-app is simple: it allows customers to...
