getty Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example,...
Some Gen Zers can name a brand based on sound alone, according to a new report from sonic branding agency amp. The agency’s research and insights...
Snapchat has announced some new creator collaboration ad tools in the lead-up to the holiday shopping push, providing more ways to maximize brand exposure in the...
More than 1 million viewers tuned into the video-sharing platform Rumble, a YouTube alternative popular among conservatives, to watch the second GOP debate last month. ...
Historically, the power of podcast advertising has been a secret that performance marketers–myself included–wouldn’t mind keeping. I want to do my part in preserving what makes...
In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. Why is that? Is it because of...
Viral fame through trend-hopping is a temptation for just about every brand, but it comes with risks. Here, Ewan Miles of social agency Wilderness outlines the...
Co-Founder of fishbat media, LLC., Keynote Speaker, SEO Specialist. Featured in Newsday, Street Insider, and hundreds of other publications. getty In a rapidly evolving consumer landscape...
Representative image (source: iStock) The rapid growth and popularity of social media marketing has been accompanied by an increasing number of people endorsing different brands, products,...
Image used for representative purpose Alcohol advertising may be banned in India, but marketers are still finding ways to leverage digital marketing to reach relevant audiences....