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12 Agency Pros Share Visual Marketing Trends Brands Can Capitalize On

Published

6 months ago

November 6, 2023

12 Agency Pros Share Visual Marketing Trends Brands Can Capitalize On

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Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages quickly and engage audiences on a visceral level by tapping into emotions. Visual elements can create a memorable impact, enhance recognition, make it easier for consumers to recall a brand and, ultimately, influence their purchasing decisions.

The visual elements used in marketing have evolved in recent years, driven by a shift toward immersive and interactive experiences and technologies such as artificial intelligence and augmented and virtual reality. Below, members of Forbes Agency Council discuss current visual trends in marketing and advertising that are reshaping the way brands engage with target audiences. Read on for innovative ideas for capturing a prospective customer’s attention with standout visuals.

1. Surrealist Marketing

Surrealist marketing positions your brand as larger than life in a whimsical and engaging way. French luxury brand Jacquemus is currently leading the charge with this trend. The brand started by posting videos of oversized bags gliding like trams along the streets of Paris and followed that with a huge purse sailing on Lake Como. – Ivonna Young, The Lavender Agency

2. Video, Video And More Video

Not only do the social media algorithms prefer video to other content, but so do consumers. Every sort of brand needs to be using video. We have seen financial advisors create short videos on financial tips and for event promotions and market updates. It doesn’t need to be a “creative” brand or even a “creative” video. It just needs to be a video. – Trey Robinson, Story Amplify

3. Retro Themes

Retro themes—specifically, using line art to draw in natural elements such as botanicals, mystical elements or animated characters—is a trend that many brands could capitalize on. This type of art has the ability to link nostalgia to the brand, which has a number of positive possibilities, including enhanced credibility, length of time in market, goodwill and trustworthiness. – Jill Whiskeyman, Simpatico Studios, LLC

4. UCG Instagram Ad Content

Recently (for better or worse), I’ve seen a huge influx of user-generated ad content on Instagram. While UGC is nothing new, the “basicness” of this content is surprising. Quality and effort look to be steadily dropping. Brands can capitalize on this by simply raising their UGC bar by even 1% to stand out. Quick edits, mixed media and captions are easy additions that can take your UGC up a notch (or 10). – Bernard May, National Positions

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. AI Images From Midjourney

AI images from Midjourney are popping up everywhere, and half the time, the art director doesn’t even bother to fix the “tells,” such as oddly shaped hands that AI seems to struggle with. It’s fast and cheap, which means it’ll grow in popularity. So we’re going the opposite route—using authentic images of real people with real emotions in real environments. Humans aren’t ready to cross the uncanny valley. – Dan Kahn, Kahn Media, Inc.

6. Augmented Reality

Application of augmented reality is something everyone should keep an eye on. Lenses on Snapchat, generative AI filters, AR apps—these are terms you hear being thrown around, but the bigger picture here is how we are already seeing content that caters to this medium. Follow these developments. Learn them. Apply them early. – Monica Alvarez-Mitchell, Pulse Creative, LLC

7. Quick Cuts

One visual trend is using cuts to create an engaging and fast-moving video. This can be done by having one person showcasing or demonstrating a product, and then cutting to another person who is continuing the same motion but in a different setting. Including lively music makes for a fun and quick way to showcase products and hold the viewer’s attention. – Jessica Hawthorne-Castro, Hawthorne Advertising

8. Nostalgia

What comes around goes around. Nostalgia—particularly in the form of visuals from the 1990s and early 2000s—is being used in marketing and advertising. Brands are capitalizing on this by incorporating retro elements into their designs for logos, packaging and campaigns. This not only captures the attention of Millennials who grew up in that era, but also evokes a sense of comfort and nostalgia. – George Arabian, NVISION

9. Human-Centered Design

The emerging trend of human-centered design is being enriched by people-focused narratives in marketing and advertising. Brands can leverage this by crafting authentic, relatable stories that resonate emotionally. This approach boosts website engagement and fosters long-term loyalty, making campaigns more impactful and shareable. – Goran Paun, ArtVersion

10. Short-Form Videos

The visual trend I’ve seen emerge in marketing and advertising recently is the use of short-form videos lasting under 60 seconds. Among all current marketing trends, short-form videos have the highest return on investment and the highest average engagement. Brands can leverage this trend to increase brand awareness, drive website traffic, boost sales or engage with their audiences in a meaningful way. – Dmitrii Kustov, Regex SEO

11. A Mix Of Kinetic Design And Maximalism

Look for a mix of kinetic design and rising maximalism over the next 12 months. With that, we anticipate a return to a higher level of craft in all production. Brands should push to bring out their colors, play with layers and textures and, of course, be a little more open with their visual identity. Finally, they shouldn’t be afraid to invest in high-quality film. The numbers don’t lie. – John Geletka, Geletka+

12. 3-D Images

Although it’s still a bit early, one visual trend that will become mainstream within the next 12 to 18 months will be 3-D images. We’ll especially see these images become commonplace in e-commerce stores, as the latest iPhone (and other tech) has simplified 3-D photography of static objects. As with product videos, consumers will also expect 3-D images of products to help with their purchasing decisions. – Vinny La Barbera, imFORZA

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12 Proven Methods to Make Money Blogging in 2024

Published

20 hours ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

2 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

3 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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