FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank. However, when rushed,...
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine...
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email...
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the...
Meta has today published its updated Privacy Policy – formerly known as its ‘Data Policy’ – which aims to provide more clarity around the types of...
Ethical marketing is tricky to talk about. How do you even begin to define it, given the very concept of ethics varies from person to person? To...
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive...
Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they’ve invested time...
Google for years has been doing super fancy search features based on reviews left in Google Maps. Here are some more features that may or may...
Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank....