As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study...
Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else?...
In my last article, we saw that artificial intelligence is getting better and better at answering our questions, regardless of the subject matter or the sector....
Content marketing has been gaining popularity steadily. More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing. If you’re...
What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing...
Looking for a marketing-related read for the long weekend? LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of...
Looking for ways to optimize your Twitter marketing approach, and make the most out of your brand tweeting efforts? This will help – among its various...
“This ship is just so hard to turn.” That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing...
We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to...
Photo by Caspar Camille Rubin on Unsplash Opinions expressed by Digital Journal contributors are their own. It is no secret that, as an industry, marketing has modernised over...