Looking for a marketing-related read for the long weekend? LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of...
Looking for ways to optimize your Twitter marketing approach, and make the most out of your brand tweeting efforts? This will help – among its various...
“This ship is just so hard to turn.” That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing...
We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to...
Photo by Caspar Camille Rubin on Unsplash Opinions expressed by Digital Journal contributors are their own. It is no secret that, as an industry, marketing has modernised over...
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC)...
As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving...
More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos...
Is a small advertising budget preventing you from driving a broad audience or generating significant traffic to your dropshipping business? Then you are unaware of the...
The lazy days of summer are the perfect time to clear the haze from your content marketing program. Sources and approvers take vacations, which can throw...