Instagram is testing out some new ways to move on from vanity metrics. The social media platform is now beta testing Private Story Likes. How the...
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their...
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched...
There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and...
Winning more sales ultimately comes down to trust. The prospective customer has to trust that your product or service is valuable and that you’re honorable enough...
Content marketing has become an essential primary focus for companies. It helps them develop and deliver practical, consistent, relevant content to attract and maintain a specific audience....
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition...
The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV. Today’s episode is a fun one....
Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for...
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.)....