KPIs and metrics not providing you with much insight? Are you skipping measurements because they take so much time? Getting the data and evidence you need...
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition...
It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders...
Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to...
Photo courtesy Success Addictives The content featured in this article is brand produced. Keeping your head in the game when nothing seems to be working is...
According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data...
Corporate web teams are often overloaded with a combination of one-off change requests and large projects. Teams are forced to find a balance between requests coming...
Twitter has launched a new advertising campaign which is focused on ‘manifesting’ via tweet, highlighting how a range of successful athletes and entertainers made initial commitments...
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Not finding much value in KPIs and metrics? Skipping measurements because they take too much time? What if you could make smarter decisions and identify issues...
Updated January 11, 2022 Want a balanced and actionable way to know whether your content is doing what it’s supposed to do? Create a content scorecard....