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31 Best Minimalist WordPress Themes for Clean Design in 2023



31 Best Minimalist WordPress Themes for Clean Design in 2023

Minimalist WordPress themes have been around since the very beginning of WordPress.

However, minimalist design continues to change with new technology and upcoming trends.

What was cool three years ago may not be so hip today.

That’s why we curated this up-to-date list of the best minimalist WordPress themes.

You’ll also discover important aspects to consider when making your decision.

Let’s dive in.

What to Look Out for in Minimalist WordPress Themes

There are certain key aspects you should look out for in a minimal WordPress theme.

Here are a few to consider to help you make the best choice.


Simplicity is a key aspect of minimal web design. Often only using necessary elements and avoiding clutter.

Some WordPress themes offer more simplicity than others, so be sure to check their demos when making your decision.


Another area that encapsulates minimalistic design in WordPress themes is typography.

Using the right font family is essential. Not only that, but other aspects such as font size and line height are important.

Most themes will allow you to customize the font to suit your needs. Bear this in mind when browsing your options.

Use of Color

Minimal design typically uses a limited color palette, with one or two accent colors used.

This draws the eye away from any one object and focuses your attention on the imagery and the content.

Use of White Space

White space is the quintessential feature of modern web design.

Also known as negative space, the use of white space creates a sense of openness and clarity.

Features to keep an eye out for are the ability to customize page margins and padding.


Every WordPress site should focus on functionality, and minimal design even more so.

As long as it’s easy to navigate and design features are easy to interact with, you can feel more confident in this area.

Also, keep in mind the functionality of the admin area and methods used to customize the front end of each theme.

Attention to Detail

With minimal design, less is often more. Themes that consider the fine details are the ones to look out for.

Responsive Design

Responsive WordPress theme design is a standard practice in almost all themes these days.

What’s important is how each responsive element is placed when viewing from different devices.

If mobile design is important to you, make sure you view the demos from smaller devices before you buy.

31 Best Minimalist WordPress Themes for Clean and Professional Design

After researching over 100 minimalist WordPress themes, these were the best ones we found.

There are themes for bloggers, artists, photographers, eCommerce stores, and more.

1. Astra – Our Top Pick for a Multipurpose Theme with Minimalist Templates

Astra is at the top of our list because it has hundreds of starter templates to choose from, many of which are free and minimal in design.

For instance, the Planet Earth template has a spacious feel to it, using elegant fonts and visually appealing images.

The Life Coach template uses lots of negative space and draws your eyes to the content.

Astra minimal WordPress template

And the Freelance Copywriter template is very clean and uses a minimal color palette.

Astra copywriter template

The best thing about any of the templates is that you can customize them however you like.

For example, if you like Freelance Copywriter, but you want to design it for an interior designer, it’s entirely possible.

That’s because Astra is a multipurpose theme compared to others on this list, which center around one design.

Other features worth mentioning:

  • The total size of this theme is less than 50 KB, making it lightning fast and lightweight
  • It’s easy to use and has extensive documentation
  • It works with all the popular page builders
  • Customization options are practically unlimited

If that’s not enough, Astra is one of the most popular WordPress themes, used on over 2 million websites. It also has 5,000+ five-star reviews.

The free templates are awesome, but you get so much more when you’re ready to upgrade to Astra Pro.

2. GeneratePress – Runner Up for Best Minimal WordPress Theme

The runner-up in this list is GeneratePress, simply due to its popularity and trust within the WordPress community.

With over 500,000 active installs and 4 million total downloads, you can’t go wrong with GeneratePress.

But, to get the most out of it, you’ll want to upgrade to the Pro version, which gives you a license for 500 websites and all the features.

There is also a lifetime offer, which means you pay once and get updates forever.

Upgrading unlocks all the pre-made templates, which include some stunning minimalistic layouts.

For example, Avery is a feminine-style blog template with an angelic feel and subtle colors:

minimalist WordPress themes

Or if you want to start a pet blog or offer services for animals, the My Pet template is very clean and professional:

GeneratePress minimal WP templates

The Agency template is stylish yet simplistic, perfect for agencies, designers, and creatives:

minimal wordpress theme for agencies

But that’s not all. GeneratePress is designed with customization in mind. It’s the web designer’s secret toolbox, only anyone can use it.

In short, however you want your minimalist website to look, it’ll be a breeze with GeneratePress.

And if you wanted to stick with the free version, the default design is as minimal as they come.

If you’re set on GeneratePress, try out this free WordPress theme and upgrade to unlock the premium features.

3. Blogasm by Precise Themes – Elegant and Minimal Theme for Creative Bloggers

minimal blogging wordpress theme

This modern and elegant theme by Precise Themes is the perfect choice for bloggers and writers.

If you’re looking for a minimalist WordPress theme in fashion, food, lifestyle, travel, or photography niches, then it’s worth a look.

There’s also a demo template specifically named Minimal, featuring a mosaic-style blog post layout with lots of white space.

All the demo templates can be installed with the one-click demo installer. Each template includes only the most necessary elements, emphasizing what’s important.

Moreover, Blogasm has some unique features that make it a pleasure to work with:

  • There’s a header slider to display videos or images and 4 different buttons styles
  • It has many pre-made menu header templates, all aesthetically pleasing
  • There’s a built-in popular blog posts widget for related post display
  • And a range of different blog layouts

All Precise Themes have clean and minimal layouts, they’re easy to customize and well-optimized for SEO.

You can try out the Blogasm theme in their free theme or upgrade to Pro for $49 to get all the available features.

4. Blocksy – Multipurpose Theme with Free Minimalist Templates

Blocksy is another multipurpose theme that can be used for a variety of websites. That means it has settings that can be adjusted to suit the look and feel you desire.

Not only that but there are plenty of ready-made templates you can use for free.

Some minimalistic templates have really attractive designs that can be imported with a few clicks.

Here are a few of the minimal templates available:

Yogi is a template for Yoga instructors or anyone who holds classes for students. It’s spacious and uses a pleasant color palette:

minimal WordPress theme for yoga

Web Agency has some extra details, like shapes and gradients in the background, but it’s subtle enough to still feel minimal:

best minimal wp templates

Floreo is a stunning WooCommerce template for selling plants or anything similar:

blocksy templates for minimal design

The best thing about Blocksy is the ability to make unlimited customizations imaginable.

Its theme customizer has an intuitive theme options panel, making it easy for anyone to custom-design a minimal layout.

Furthermore, Blocksy has an advanced header builder with many elements to choose from to make your menu areas 100% unique (you can learn more in our full Blocksy review).

Other great features of Blocksy Premium include:

  • White label if you want to use it for client sites
  • Create custom sidebars for separate pages
  • Custom Fonts, Google Fonts for GDPR, and Adobe Typekit fonts
  • A built-in custom code snippets feature
  • Works perfectly with Brizy, Elementor, and Beaver Builder

Grab the premium version for only $49 per year for a single site license.

5. Pile by Pixelgrade – Minimal WordPress Theme for Creatives and Designers

creative and minimal themes

Pile by Pixelgrade is a stunning minimal theme for creatives and designers.

It has fullscreen headers with parallax features and you can showcase your work in unique ways.

Pages also have transition effects that make navigating the site feel inspiring and memorable.

Additionally, you can easily customize fonts, colors, and the layout as you see fit.

There’s also a unique page builder to create an online portfolio in just a few clicks.

This gives you full control to display your art or creative projects on your site however you like.

Take a look at Pile and other Pixelgrade themes here.

6. Lilium by Neuron Themes – Minimal Theme for WooCommerce

best minimalist woocommerce theme

Lilium is one of the best minimalist WordPress themes for WooCommerce.

There are twelve templates to choose from, a product builder to design intricate product pages, product quick view, wish lists, and more.

The Minimum Store template presents a wide full-width layout, striking visuals, and delicate fonts.

Yet, all 12 templates share simplicity and avoid clutter.

The Lilium theme is ideal for anyone selling beauty products and the like. It’s created by Neuron Themes, who is a well-trusted theme developer.

Take a look at the theme demo and grab a copy for $69 per yearly license.

7. Timber by Pixelgrade – Unique and Minimal WordPress Theme for Photographers

minimal wp theme for photography

Timber is an extremely creative theme for photographers or anyone who wants to display portfolios or image galleries.

It offers a multitude of unique layouts to showcase photos and videos with text in various combinations.

It’s like an interactive photo gallery, making it a pleasure to browse the site.

Pages transition with stunning visuals, adding a deeper creative aspect to the art of photography.

Moreover, Timber is fully compatible with WooCommerce so the site owner can sell their work in confidence.

This premium theme has all the capabilities to display artwork or photos with ease.

8. Envy Blog by Precise Themes – Minimal Theme for Fashion, Travel, or Food Bloggers

best wordpress theme for travel and fashion bloggers

Envy is a crisp and fresh theme with dainty details. It’s easy to navigate, very clean, and offers lots of white space.

It’s designed for bloggers but supports WooCommerce too.

There are 10 different blog layouts with a range of post-layout variations.

It’s ideal for niches in fashion, magazines, travel, food, fitness, photography, music, decor, and more.

Additionally, it has 7 pre-made hero header layouts for use with background images or video, and different button types.

Lastly, you won’t be short on fonts, as there are over 750 available to choose from.

9. Elegant by Themify – Blog and Portfolio Theme

best minimalist wordpress themes

Elegant is truly stunning with lots of white space, a pale color palette, and beautiful font combinations.

It’s a multipurpose theme with several ready-to-go templates. And it’s fully compatible with WooCommerce.

It has a masonry or grid blog layout and a portfolio post type for adding custom image galleries.

You can design every single post, portfolio, and page in any way you need, using the Themify drag-and-drop builder.

Another interesting touch is the custom image filters. These allow you to add grayscale, blur, and sepia filters, similar to the editing features you see on Instagram.

This attractive theme is great for anyone designing a blog or portfolio site with eCommerce features.

10. Kraft Minimal Portfolio by CaliberThemes at ThemeForest

best minimalist wordpress themes

This super simplistic theme by Caliber Themes has everything you need to create a portfolio.

Whether you’re a photographer or graphic designer, Kraft lets you display your work elegantly.

There are 6 different home page layouts, image hover effects, and portfolio category filters.

11. Simple Persona Pro

minimalist wordpress themes for personal blogs

Simple Persona is a personal blog theme by CatchThemes with a very cool and professional style.

It’s super modern and minimal in design and it’s easy to customize everything.

The main features include:

  • A portfolio
  • Upcoming events
  • Testimonials
  • Featured blog posts
  • Hero header content
  • And has full compatibility with WooCommerce

There’s a free version and you can upgrade to the premium version for $59 for an annual license.

12. Monochrome Pro by StudioPress

best minimalist wordpress themes

Monochrome by Studio Press is the epitome of minimalist design, yet it packs a strong and bold punch.

If you’re looking for a visually strong presence for a theme with masculine vibes, this could be the theme for you.

It’s optimized perfectly for Gutenberg and includes all the design elements for an online store with woo commerce.

Plus, a Studio Press membership gives you access to all Genesis themes.

13. Maktub – Minimal & Lightweight Blog

best minimalist wordpress themes

Maktub is a super lightweight and unique-looking theme sold on ThemeForest.

The first thing you notice is its pastel color palette and interesting font choice.

Its clean and individual style is perfect for bloggers with a creative mind and a passion for writing.

14. Dixie by SecondLine Themes

minimalist podcast wordpress theme

If you’re looking for a minimal theme specifically designed for podcasters, then Dixie could be the right one for you.

Compatible with PowerPress and SeriouslySimplePodcasting, you’re able to share your podcast on your site with the built-in podcast player.

The player has a sleek design and you can also host audio files locally from your WordPress media library.

There are a lot of theme options and its modern design will suit a wide range of niches.

15. Neve by Themeisle

minimalist wordpress theme for nft sites

Neve is one of the most popular and respected WordPress themes on the market today.

This multipurpose theme will cater to anyone from agencies and bloggers, to eCommerce sites, recipe blogs, and NFT illustrators.

There are plenty of templates to choose from too, many of which hold the title of minimalism.

Neve is fast and lightweight, works with popular page builders, and offers fantastic support from the Themeisle team.

16. Ellada – Elegant Photography Theme by Neuron Themes

minimal photograpthy themes

This photography theme is extremely versatile, providing endless variations of layouts and functionality.

From full-screen sliding images on scroll to simple mosaic-style gallery and blog layouts.

Ellada is the ideal theme for anyone from photographers, creatives, and agencies, to wedding photographers, and fashion bloggers.

17. Solopreneur Blogging theme by Fancy Themes

minimal theme for solopreneurs

This minimal theme by Fancy Themes is specifically designed for the solopreneur blogger. And it comes complete with two high-converting landing pages.

Its high contrast design offers a clean and bold appearance, inspiring ambitious high achievers and the like.

With lots of customizations available, you’re able to make your site your own and focus on sharing valuable content with your audience.

18. Veen – Minimal Lightweight AMP Blog for WordPress

minimalist wordpress theme

Veen is a stunning and colorful theme made for personal, travel, and photography, bloggers with a passion for style and design.

There are several layout options with features such as visitor counts and average read time on blog posts.

With lots of white space and attention to fine details, Veen is a statement theme for bloggers wanting to make an impact.

19. Chronus by Themezee

best minimal wordpress theme for bloggers

Chronus is a very cool and stylish theme designed for personal and news-type blogs.

Key features include top navigation for custom menus with social media icons and custom widgets for a magazine-style look.

There are plenty of settings to customize the look and feel, however, the general style is more on the masculine side.

In short, Chronus is a fast and lightweight premium WordPress theme with tons of options at a low price.

20. Pepper+ by Artisan Themes

minimal wordpress theme for artists

Pepper+ is described as “Spicy with a dash of elegance”, and I’d have to agree.

This stylish and minimalist theme has character and a set of design features you’ll fall in love with.

Modules let you create custom layouts without needing to code anything and there are lots of ready-made templates you can choose from.

The pricing for Artisan Themes is a little higher than most, but you get what you pay for.

21. Ginea by Neuron Themes Modern WooCommerce Theme

best minimalist woocommerce themes

Ginea is the perfect theme if you’re creating an eCommerce store for fashion, clothing, furniture, or apparel.

This elegant WooCommerce theme has lots of templates available, so it’s easy to get things up and running.

Website visitors will be impressed with the professionalism and class, no matter which template is used or customization implemented.

22. ArtsyLens Pro by Catch Themes

wordpress themes for artists and photo galleries

ArtsyLens is a stunning theme to showcase artwork or photos elegantly. It’s one of the best minimal WordPress themes for photographers.

It’s a block theme, meaning everything is done using the Gutenberg editor.

There are 23+ available block patterns, hero content, portfolios, testimonial sections, and much more.

Pricing is $59 and there’s also a free version available if you want to try it out first.

23. Maximalism by

1674674743 608 31 Best Minimalist WordPress Themes for Clean Design in 2023

Maximalism has the most elements going on, yet somehow, still pulls off the minimalism status.

This very cool theme is perfect for the magazine-type blogger who wants something fresh and something simple.

On the home page, you have a full-width hero sliding header, an image gallery, and the ability to showcase your Instagram pics.

Created by Dessign, you can pick up Maximalism for $59 or get access to all of their themes for a fraction more.

24. Litho Multipurpose Elementor WordPress Theme

1674674743 260 31 Best Minimalist WordPress Themes for Clean Design in 2023

Litho has a template called Branding Agency, which has a clean, professional, and minimal design.

In fact, many Litho templates are minimalistic in design and they are all very easy to modify as they use Elementor.

Branding Agency uses big and bold fonts, full-width sections, interactive elements, and a subtle color palette.

It’s an ideal theme for any service-based business, marketing agency, or startup.

Litho is a multipurpose WordPress theme with over 300 templates and is available to buy on ThemeForest.

25. Challenger by Compete Themes

1674674744 269 31 Best Minimalist WordPress Themes for Clean Design in 2023

Challenger is a theme that also made it to the list of the easiest WordPress themes. That’s because it’s so easy to use and set up.

It’s minimal and simplistic, yet has features to collect emails and convert readers into subscribers.

It’s also super fast and lightweight, providing an optimal user experience for your readers.

26. Uniq

1674674744 477 31 Best Minimalist WordPress Themes for Clean Design in 2023

Uniq is full of creativity, elegance, and minimalism. It’s a multipurpose theme that lets you design to your heart’s content, without writing a single line of code.

There are tons of different styles available for the home page, inner pages, blog layouts, and portfolio designs.

This lets you combine an unlimited variation of designs to make your site one of a kind.

27. Conlectio by Neuron Themes

1674674744 455 31 Best Minimalist WordPress Themes for Clean Design in 2023

If you need a theme for an agency or portfolio website and want to make an impact, you’ll love Conlectio.  

With several templates to choose from, each oozes creativity, maintaining minimalism and elegance.

It features very few colors, highlighting a strong contrast between text and background. Images stand out with full-width views and it’s fully compatible with WooCommerce.

28. Clean Portfolio Pro by Catch Themes

1674674744 314 31 Best Minimalist WordPress Themes for Clean Design in 2023

Creative people like photographers, bloggers, designers, and illustrators will love this theme because it’s designed with them in mind.

This beautiful design theme comes with lots of built-in features:

  • Full HD screens
  • Custom headers
  • Featured content sections
  • Testimonials
  • Hero content
  • Image sliders

It’s all in the fine details with this theme. It uses a minimal color palette and stunning fonts.

All of which can be customized to your preferences.

29. Typology – Minimalist Blog

1674674744 450 31 Best Minimalist WordPress Themes for Clean Design in 2023

Typology is a text-based blogging theme for people who want to focus on writing.

This strikingly elegant theme has very few bells and whistles, making it a pleasure to browse through.

It has a full-width hero header with customizable text and buttons and background colors.

And the main content area draws your attention to it with boxed shadows and beautifully chosen fonts.

30. Botiga by Athemes

1674674745 926 31 Best Minimalist WordPress Themes for Clean Design in 2023

Botiga is a minimal WooCommerce theme by Athemes with different product listing layouts and a quick view feature.

The product page has a variety of gallery views to showcase your products elegantly.

There are also options to customize the checkout page.

Moreover, its fresh and minimal design has lots of white space and plenty of options for customization.

31. Blog Feedly

1674674745 907 31 Best Minimalist WordPress Themes for Clean Design in 2023

If you’re a blogger looking for something super basic, you can’t go wrong with Blog Feedly.

Even though this minimalistic theme is simple in design, it still offers some great features.

It’s lightweight, SEO-optimized, and perfect for writers who want to focus on writing.

The theme breathes simplicity, has four templates to choose from and you have the ability to customize everything.

Moreover, it’s easy to set up with the one-click install and is also compatible with Elementor.

Conclusion: Minimalist WordPress Themes

There you have it. If you want to choose the best minimalist WordPress theme, you’ll surely find it on this list.

Most have free versions, but premium themes offer so much more.

If you’re in a rush, an excellent choice is to go with Astra. There are endless templates and an impressive set of features.

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How to choose the best eCommerce platform for your online store




How to choose the best eCommerce platform for your online store

The success of an online store is influenced by its eCommerce platform. It impacts every operational aspect, from product presentation to transactions.

Selecting the best eCommerce platform for your needs can help improve customer experience, streamline management, and increase sales.

In this article, we’ll show you six essential factors to consider when choosing an eCommerce platform for your online store.

WordPress vs. WooCommerce Hosting
WordPress hosting is developed for WordPress websites in general.

Meanwhile, WooCommerce hosting is specifically designed for WordPress websites using WooCommerce. This specialised eCommerce hosting includes optimised features for managing products and orders. It also provides improved performance and security measures tailored to the needs of online stores.

Factors to consider when choosing an eCommerce platform
When selecting an eCommerce platform, consider these key features to support a successful online store:

Discover the stories of your interest

amazon ads Amazon ads equals a minus for Google Meta.cms

1. Performance
Pay attention to the eCommerce platform’s speed, uptime, and optimisation tools.

Your platform should ensure fast page loads and high uptime rates. These factors directly impact customer satisfaction and SEO rankings.

As for optimisation tools, look for features like caching, content delivery networks (CDN), and servers that enhance the overall performance of your store.

2. Scalability
A good eCommerce platform should be able to handle large traffic. You want to be able to expand into new markets without having to do a complete system overhaul.

Therefore, your eCommerce platform should be able to dynamically adjust resources like bandwidth and storage to meet changing demands. Look for cloud-based services that offer elastic scalability, which automatically scale up during traffic spikes.

Platforms that let you add new features easily are also preferable because they can adapt to your changing needs.

3. Pricing
Along with the previous point on scalability, look for an eCommerce platform with clear and transparent pricing without any hidden fees. This lets you understand the total cost upfront, which is crucial for effective budget planning.

Moreover, you should carefully evaluate what is included in each plan to make sure you are getting the best return on your investment.

It helps to shortlist a few platforms and compare their pricing structures to determine which one offers the most value for your business needs. When deciding on pricing, consider the long-term benefits and potential growth of your business.

4. Security
Security is paramount in protecting your business and customer information.

Your chosen eCommerce platform should come with essential security features, such as SSL certificates, secure payment gateways, and compliance with PCI-DSS standards. These measures will help safeguard sensitive data.

Make sure to choose a platform that proactively monitors potential threats and regularly updates its security measures.

5. Ease of use
The platform should offer a clean, intuitive interface that makes managing an online store easy, even for those without technical expertise.

Automation features are particularly beneficial. By automating routine tasks such as inventory management and tax calculations, you can save time and minimise the risk of human error.

6. Technical support
The ideal eCommerce platform provides 24/7 support, ensuring that help is available whenever you need it, regardless of the time of day.

The quality of customer support is just as important as its availability. The support team should be knowledgeable and responsive, capable of quickly and effectively resolving any issues that arise.

This helps minimise downtime and maintain a seamless shopping experience for your customers.

Hostinger’s Managed WooCommerce Hosting: Elevate your eCommerce platform
Hostinger’s Managed WooCommerce Hosting plans are designed to offer optimised performance through dedicated resources, ensuring your site runs smoothly even during peak traffic. Therefore, you can focus on growing your business.

WooCommerce India article (1)ET Spotlight

The onboarding process is straightforward and user-friendly, making it accessible to everyone, including those new to eCommerce.

Here are the key features of Hostinger’s Managed WooCommerce hosting:

  • One-click WooCommerce Installation: Quickly launch your store with an easy one-click setup. This feature allows you to start customising your store immediately, eliminating complex technical steps.
  • Performance Optimisation: Enhance your store’s responsiveness with LiteSpeed Cache and advanced CDN options. They significantly reduce loading times to ensure a smooth customer experience.
  • Enhanced Security: Protect your online store with strong security measures such as regular malware scans, complimentary SSL certificates, and DDoS protection. These precautions help secure your data and safeguard customer information.
  • Daily Backups: Automatic daily backups ensure that your store’s data is always secure and can be quickly restored whenever needed.
  • Dedicated Support: Enjoy around-the-clock access to WooCommerce experts who are ready to assist you with any questions or issues. This way, you can minimise any potential downtime for your store.

There are four Managed WooCommerce Hosting plans to choose from. Take a look at this comparison table to find the one most suited for your needs:

Top Features
Cloud Startup
Cloud Professional
Cloud Enterprise
Pricing ₹249 per month ₹699 per month ₹999 per month ₹2,499 per month
WooCommerce Optimisation Basic Standard Advanced Expert
Amount of traffic
~100000 visits monthly ~200000 visits monthly ~300000 visits monthly ~400000 visits monthly
Maximum number of websites 100 websites 300 websites
Storage 200 GB NVMe storage 250 GB NVMe storage 300 GB NVMe storage
Backup options Daily backups
Security Web Application Firewall, Cloudflare Protected Nameservers, Malware Scanner, Secure Access Manager

Each plan offers varying levels of storage, WooCommerce optimisation, traffic load, and security features. This variety ensures that there is a Hostinger plan suitable for businesses of any size.

We recommend starting out with the Cloud Startup plan, which offers the best value for money and gives you more options when you need to scale up.

Use the custom code ET10 during checkout to receive a 10% discount.

Hostinger also offers a 30-day money-back guarantee. This gives you the peace of mind to try out their services without risk and see if they meet your needs.

Hostinger 700x90_new (1) (1)ET Spotlight

Selecting the appropriate eCommerce platform impacts every aspect of your online store, from the user experience to the transaction process. Here are the key factors when choosing the right eCommerce platform:

  1. Performance
  2. Scalability
  3. Pricing
  4. Security
  5. Ease of use
  6. Technical support

Among many WooCommerce solutions available out there, Hostinger stands out for its value and features.

Hostinger checks all the boxes when it comes to what you should look for in an eCommerce solution. It is scalable, secure, cost-effective, easy to use, and backed by excellent technical support. It gives your online store a solid foundation to succeed in the competitive online market.

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29 Best Business Tools for Small Business (2024)




29 Best Business Tools for Small Business (2024)

Over our years of helping small websites and companies grow and compete with the big guys, we’ve learned that the right business tools can make a huge difference in their success.

Whether you are looking for something to help you with email marketing, customer support, customer relationship management, or something else, there are plenty of plugins and software options that can fit the bill.

That’s why we’ve done the research and put together a huge list of the best business tools for small businesses. We’ve broken down everything into different categories so that you can find the best options for your needs.


Quick Pick: The Best Business Tools for Small Business

Tool Category Price Free Trial
Constant Contact Email Marketing $12 per month Yes
Nextiva Business Phone $14.95 per month per user Yes
Groove Live Chat & Support $16 per person per month Yes
Gusto HR & Payroll $40 per month, plus $6 per month per additional user No
HubSpot CRM CRM $90 per month per seat Yes

How We Test and Review Business Tools

Here’s how we reviewed different small business tools for this guide:

  1. Real-World Experience: At WPBeginner, we actively run small businesses of our own. We’re involved in starting new projects and managing existing websites, so we’ve used and tested these tools extensively ourselves. We ensure that they meet our high standards of reliability and ease of use.
  2. Comprehensive Research: We perform our own dedicated research to stay up-to-date on the latest developments in each category. We regularly update our recommendations accordingly, holding each tool to a high standard.
  3. User Feedback: We’ve combed through various third-party sites and even performed polls for users to see how they enjoy using these tools.

Why Trust WPBeginner?

At WPBeginner, we’re a passionate team with over 16 years of hands-on expertise in WordPress, design, and online marketing. Our mission is simple: deliver top-notch content and valuable resources to our audience. We achieve this by thoroughly evaluating and reviewing the plugins and software we actually use.

To learn more, see our complete editorial process.

Why Do You Need the Best Small Business Tools?

Running a business is no small feat. Luckily, there’s a wealth of online tools available to streamline your workflow and ease your burden. Choosing the right ones can feel overwhelming, though.

At WPBeginner, we’ve been testing and refining our top picks for years, keeping pace with the ever-evolving market. We’ve narrowed down our favorites to a curated list across various categories.

However, it can be a chore to figure out which is the right tool for your business.

Here are just a few reasons to add some of these small business tools to your repertoire.

  • Increased Productivity: The right tools streamline business processes, automate repetitive tasks, and enhance overall efficiency. This leads to increased productivity among your team members, allowing them to focus on more strategic and value-added activities.
  • Improved Collaboration: Many small business tools come with collaboration features that facilitate communication and teamwork. This is especially important in modern work environments where remote or dispersed teams are common. Collaboration tools enhance communication, file sharing, and task management.
  • Enhanced Customer Experience: Tools such as a CRM (Customer Relationship Management) system help businesses manage customer interactions, track leads, and provide personalized services.
  • Data-Driven Decision Making: Software with analytics and reporting capabilities provides valuable insights into business performance and customer journey. With accurate data at your fingertips, you can make informed decisions, identify trends, and adjust strategies to align with your business goals.
  • Time and Cost Savings: Automation tools can significantly reduce the time spent on manual tasks, saving both time and money. You may have limited resources, so software that automates activities allows you to allocate resources more efficiently.

That said, it’s time to cover the best business tools for small businesses. Feel free to use the links below to jump to any section you need a solution for:

Email Marketing

Every business needs to build an email list. Sure, you could keep in touch with your customers via social media, but you don’t own the audience there.

An email list is something you own and can continually contact customers or leads anytime.

That’s why you need an email marketing service. These services allow you to send bulk automated emails to your subscribers. Not only that, you can segment users into groups, track their performance, and create marketing workflows.

1. Constant Contact

The Constant Contact autoresponderThe Constant Contact autoresponder

Constant Contact is the most beginner-friendly and fastest-growing email marketing service out there. It boasts an impressive 97% deliverability rate and offers a handful of time-saving automation that every small business could use.

Out of the many email service providers we’ve tried, we really like the user interface. From the moment you make your account, Constant Contact guides you through their simple process. You can create email newsletters, social media posts, landing pages, and events in minutes.

One of Constant Contact’s most unique aspects is its ability to segment the audience based on engagement level. Sure, it’s got all the standard segmentations, such as dividing contacts by location, membership, sales, email activity, and more.

That said, Constant Contact lets you segment your audience into four categories: most engaged, somewhat engaged, least engaged, and everyone else. For example, your most engaged customers could be your most loyal subscribers, to whom you can send upsell or cross-sell promotions.

Pricing: Plans start at $12 per month. If you need more storage, users, and advanced features, there are also higher-tiered plans.


  • Very affordable pricing
  • It offers powerful integrations such as Facebook ads and eCommerce platforms.
  • Constant Contact offers 200+ templates to fit your needs.


  • No advanced dynamic tags.

Why We Recommend Using Constant Contact: You can’t go wrong with Constant Contact as it’s good at just about everything. We especially like that they offer really outstanding customer support via live chat, email, phone calls, and community support, along with a large library of helpful resources. That way, you’ll always get your questions answered.

2. Brevo

Brevo websiteBrevo website

Brevo, formerly known as Sendinblue, is an email and SMS marketing software perfect for small businesses.

One of the best things about Brevo is that you receive unlimited email lists and contacts no matter which plan you choose. With contact segmentation, you can easily target smaller groups and engage them with relevant content.

Their advanced plans go well beyond just email marketing. They offer a sales CRM, live chat, landing page builder, and Facebook Ads integration. That means that for the price you are paying, you’re getting a lot more value than most email marketing services can offer.

Brevo is also known for high deliverability, guaranteeing up to 97%. That’s because they support many setup options, including email API, SMTP relay, webhook, and plugin. This means you can send bulk emails and have more control over your batch sends.

Pricing: Brevo is free to get started. However, their Starter plan begins at $25 per month and has unlimited contacts.


  • You will receive access to an unlimited number of contacts on any plan.
  • A built-in CRM app is included.
  • You can send advanced automation campaigns based on list-based behaviors.


  • You have to pay for a higher-tiered plan to get access to more advanced reporting features.

Why We Recommend Using Brevo: We like Brevo as an all-in-one marketing automation software that can do a little bit of everything. For instance, you can send timely SMS messages to promote your products and personalize them accordingly.

3. Drip


Drip is the best email marketing service for advanced users, especially for businesses looking to deliver hyper-personalized campaigns to their audience.

One of Drip’s standout features is its ability to create seamless workflow automation. The visual workflow builder makes it easy to visualize and customize user journeys.

When building your workflows, there are intuitive trigger options based on page visitors, tags, and other on-site behaviors that start the flow. Then, choose from dozens of actions to build the desired automation sequence.

If you’re running an online store, Drip offers integrations for WooCommerce, BigCommerce, and Shopify. That allows you to send strategically segmented campaigns to visitors and customers. For example, there are templates for just about everything, including cart abandonment emails and workflows.

Pricing: Pricing starts at $39 per month for up to 2,500 people on your email list. The price increases the more subscribers you have. All plans come with a 14-day free trial.


  • Drip has plenty of merge tags that dynamically replace content within an email based on the info you’ve collected in your contact or lead forms.
  • You can A/B split test automation workflows to see which one performs better and ultimately provides the best conversion rates.
  • It offers an eCommerce revenue attribution feature, so you know exactly how much revenue is generated from your email marketing campaigns.


  • Some learning curve is involved. For example, there are countless Liquid tags to learn about, which can be a lot of information if you’re used to using simpler email marketing services.

Why We Recommend Using Drip: At WPBeginner, we switched from MailChimp to Drip largely because of its more advanced segmentation and personalization features. That allows us to send more relevant and targeted campaigns to our readers.

For a more in-depth list of our favorite providers, check out our blog on the best email marketing services for small businesses.

Business Phone

While adding your mobile number to your WordPress site might seem convenient, it’s unprofessional and exposes your personal privacy.

That’s why you want to get a virtual business phone number and use a dedicated business phone service. This is a secure and professional solution. It allows you to:

  • Make calls over the internet: Eliminate expensive phone bills.
  • Use call forwarding, routing, and recording: Enhance team collaboration and capture valuable customer interactions.
  • Track call metrics: Gain insights into wait times, hold times, and call duration to optimize your customer service strategy.

In essence, a business phone service is essential for any business that wants to improve customer service and effectively manage inbound and outbound calls.

4. Nextiva

Nextiva homepageNextiva homepage

Nextiva is the best business phone service, and it makes it easy to manage communication between you and your customers.

The phone service is highly efficient and reliable, and you get helpful features beyond voice calling. There are plenty of features your call team can take advantage of, such as advanced call routing, voicemail to email and text, unlimited free domestic calling, text messages, and more.

Nextiva offers a treasure trove of data to help support your decision-making. You get critical information such as talk time, net promote score, first-time resolution rate, etc. Call center and sales team managers can easily interpret the data and come up with solutions to better improve performance.

If you’re using a traditional landline office phone system, Nextiva makes it easy to transition to a VoIP system. That means you can run your calls over the internet rather than complex landlines. They work with a variety of VoIP phones, headsets, and other call devices.

Pricing: Nextiva pricing starts at $14.95 per month per user for unlimited voice calling.


  • Nextiva provides 99.99% uptime for excellent reliability.
  • They offer 24/7 customer support, so you always get the help you need.
  • It’s an all-in-one phone system with a wide range of features to handle both outbound, inbound, and internal team communication.


  • Somewhat pricy, but the value is definitely there for what you pay for.

Why We Recommend Using Nextiva: Nextiva gives you everything you need to handle communication in your business. They offer a comprehensive set of VoIP service features that help you take your customer service to the next level. That way, your agents can work efficiently, and your customers can get their issues resolved quickly.

WPBeginner readers also get a special Nextiva Coupon to unlock an additional 21% off your purchase.

5. RingCentral

Is RingCentral the right VoIP and communications solution for you?Is RingCentral the right VoIP and communications solution for you?

RingCentral is an affordable alternative to RingCentral that offers high-quality business phone services. Despite its cost-effective price, it doesn’t skimp out on quality.

With the entry plan, you get unlimited calls and texts, team messaging, file sharing, and other basic features you need. For smaller teams of 20 people or less, the $20 per user per month price point is a great deal.

We like the call routing capabilities, which allow you to direct callers to various departments and extensions. You can create and manage custom answering rules to ensure you get callers to the right people. You can even route the most important calls directly to your mobile device.

Pricing: Plans start at $20 per user per month, billed annually. Pricing varies depending on number of users and features available.


  • RingCentral comes with video meetings, team messaging, and screen sharing.
  • It integrates with useful tools like Google Workspace and Microsoft, so you can easily connect data across platforms.
  • You can enjoy a user-friendly interface that allows you to easily understand where and how to use all of its features.


  • You need to pay for the higher-priced tiers to get access to Interactive Voice Response (IVR) menu options.

Why We Recommend Using RingCentral: RingCentral is a good beginner-friendly option for small businesses just getting started with phone services. It lacks a few advanced capabilities that Nextiva has but gives you all the essential features needed for any business phone service.

6. Ooma

Ooma VoIP phone serviceOoma VoIP phone service

Ooma is one of the top VoIP providers for small businesses. It offers virtual numbers, collaboration tools, call forwarding, voice mail, and more. It’s great for small businesses without IT teams because it provides everything you need in an easy-to-use way.

Ooma features a virtual receptionist feature, which is great for directing calls for your small business. You can easily set up a custom greeting, provide a menu of options that guides callers to the right departments, and send them to various extensions. It also helps to reduce the call load and average wait times, which your customers will appreciate.

Every Ooma plan has a mobile app so that your agents can easily answer or make calls while on the go. You can do all the important tasks, such as checking your voicemail, reviewing stats, and more.

That said, when comparing Nextiva vs. RingCentral and Ooma, this service isn’t ideal for call centers since it doesn’t support desk and conference phones.

Pricing: Plans begin at $19.95 per month per user. No contract is necessary, so you won’t be tied to a year-long commitment.


  • Ooma offers unlimited domestic calling in the US, Puerto Rico, Mexico, and Canada.
  • Pricing is relatively affordable.
  • Easy to use mobile app.


  • Missing a few advanced features unless you upgrade to the higher plans.

Why We Recommend Using Ooma: We like Ooma because it’s ready to use out-of-the-box. It requires zero technical installation, and just about everything is already configured when installed. They use an auto-configuration technology that automatically detects all the settings needed for your system to work.

You may want to also check out our full list of the best business phone services for small businesses.

Live Chat & Support

Live chat software is a tool that helps connect customers to an actual human support representative so that you can resolve their issues in real time. That way, your customers can get the answers they’re looking for quickly.

They’ll spend less time sifting through your knowledge base and waiting to find a solution.

This goes hand-in-hand with your business phone services. By offering live chats on your website, you provide a more omnichannel customer experience, reducing your call load and average handling time.

7. Groove


Groove is a popular help desk software used by big brands like HubSpot, AppSumo, AT&T, and CloudApp.

It offers all the essential features a small business needs to deliver fast and responsive customer service. These include a knowledge base builder, shared inbox, collaboration and reporting tools, and live chat support.

Using Groove, we quickly realized how accessible the software feels. Think of it like a simple inbox that manages all customer communication in one place. Each conversation can be assigned to specific team members, so it’s clear who’s responsible for managing each conversion. Even better, you can label and assign agents to conversations based on certain conditions, such as department or type of inquiry.

Sticking to the theme of simplicity, Groove makes reporting as easy to understand as possible. Rather than giving you a ton of analytics that may confuse small businesses, they stick to the most important options.

For example, some of the metrics include response time, agent performance, busiest times, customer feedback, number of customers helped, and number of resolutions.

Pricing: Starts at $16 per user per month, billed annually. There is also a free trial available.


  • Groove integrations with the most popular business tools like Shopify, Slack, and Mailchimp.
  • The knowledge base builder is customizable, and there are time-saving AI writing tools to help you quickly create support articles.
  • Live chat lets you deliver fast service to customers


  • Groove isn’t the most customizable in terms of layouts and themes.

Why We Recommend Using Groove: Groove ranks as our top choice based on its value and ease of use. The entire system is easy to adopt, so you can better manage your support reps without having to spend a lot of time training them on how to use the software.

8. Heroic Inbox

Heroic InboxHeroic Inbox

Heroic Inbox is the best WordPress-powered help desk and customer support market in the market. It allows you to easily manage customer emails and support tickets right within your WordPress site.

This can streamline workflow by keeping all support-related tasks in one place so you can respond to customer inquiries faster.

After testing the inbox, we found that it comes with all the features you’ll need to manage support emails. For instance, you can create canned responses, add notes to conversations, track your ticket history, and assign messages to team members.

Best of all, it pulls multiple inboxes into one place. Chances are, you may have various inboxes to respond to, such as sales, support, customer service, and partnerships. This allows you to ensure that an important message is never missed.

If you want to add knowledge base capabilities, then you’ll simply need to download Heroic KB, which gives you the ability to add a searchable knowledge base to your website.

Pricing: Starts at $199.50 per year.


  • Manages customer service inquiries directly in WordPress.
  • You can connect multiple inboxes in one place.
  • It offers the ability to add notes and assign tickets to users.


  • It doesn’t have live chat capabilities.

Why We Recommend Using Heroic Inbox: Juggling a lot of software can be a problem for a lot of small businesses. With Heroic Inbox, you can manage all inquiries in your WordPress dashboard. Since it lives within the WordPress ecosystem, it also seamlessly connects with other plugins, such as WooCommerce.

9. LiveChat

Live Chat Inc WebsiteLive Chat Inc Website

LiveChat is an all-in-one customer service software that works seamlessly for WordPress website owners. With over 35,000+ businesses that trust LiveChat, it’s a very popular tool for building live chatbots.

You can create a chatbot that asks the user questions before they’re automatically transferred to the right agent. During the chat, the agent is able to share files back and forth with the customer, send calendar links, or complete a purchase. On top of that, you can set up canned frequently asked questions type of responses to save time.

Beyond that, you can add pre-chat survey forms before and after each live chat session. That way, you’re able to evaluate your sales reps and customer support agents and how they’re performing.

It even integrates with popular tools like HubSpot, Zendesk, and Google Analytics, so you can better understand where your customers are coming from and who they are.

Pricing: LiveChat starts at $20 per person, billed annually, with higher-priced plans that track more users and better features. There’s also a free plugin available.


  • Plenty of integrations to seamlessly connect data across platforms.
  • You can initiate a chat with a visitor as they are browsing on your site.
  • There are lots of customization options to help users find a solution.


  • Price can quickly add up for large teams.

Why We Recommend Using LiveChat: LiveChat is an AI-powered help desk software that has a lot of advanced tools to help you sell more. For example, their custom forms, product cards, and AI automation can help turn inquiries into actual sales.

10. HubSpot Chat

HubSpot Live ChatHubSpot Live Chat

HubSpot Chat is an all-in-one marketing platform that also offers a chatbot builder and live chat feature.

You’re able to customize the live chat design to help route leads and customers to the right person on your team. The live chat widget can be edited to match the look and feel of your brand. You can even send targeted welcome messages on your live chat widget based on segments of your audience or different web pages.

The routing feature works during a chat, where your services team passes a lead to a sales rep. In addition, it provides useful automation features so you can deliver canned responses for faster response times.

Since HubSpot is an all-in-one tool, all chats are automatically stored in the CRM. That means your team will have a clear view of each customer interaction.

Pricing: It’s free to get started. But if you want the suite of marketing tools or CRM, you’ll need to buy the entire package. Prices vary based on what suite you choose.


  • HubSpot Chat is free to use.
  • You can connect the tool to Slack so your team gets immediate notifications when a visitor requests to speak with your support team.
  • You’re able to route leads to anyone on your team.


  • It’s missing advanced features such as post-chat survey forms.

Why We Recommend Using HubSpot Chat: We like HubSpot Chat because it offers all the essential features of live chat software and is absolutely free to use. That said, if you want more advanced automation or more sales-related features like product recommendations, then you may want to consider LiveChat or ChatBot instead.

11. ChatBot


ChatBot is the best helpdesk software for creating AI-generated answers to customer questions.

Where ChatBot stands out is its ability to build visual workflows that help customers get their questions answered and guide them to a sale. It comes with pre-built templates so that you can use them out of the box. For example, after a customer asks a question about a specific product category, you can immediately offer a limited-time discount to incentivize visitors to take action.

If site visitors want to chat with a real person, you can easily forward them to a live customer support representative. That said, the customization options are quite limited compared to LiveChat.

But, when it comes to AI automation, ChatBot can make your life easier. For example, depending on how users interact with your site and chatbot, you can add them to a segmentation and then import them to a CRM or email marketing service. This is great for nurturing leads and sending follow-up emails.

Pricing: Chatbot starts at $52 per month, billed annually or $65 month-to-month. However, there is a 14-day free trial, with no credit card required.


  • ChatBot saves time with its powerful and expansive automation features.
  • It allows you to segment lists and trigger actions based on visitor behavior.
  • It integrates with WooCommerce and WordPress.


  • ChatBot lacks high-level live chat features.

Why We Recommend Using ChatBot: If you want to automate your helpdesk and chat support, ChatBot is the way to go. It has many templates that help guide users into a sale.

Also, check out our expert picks of the best WordPress chat plugins.

HR & Payroll

Managing your team members is arguably one of the most important functions of a business. No matter what type of business you run, you’ll need to pay your employees and manage their hours.

With HR payroll software, you can automatically send out paychecks through bank direct deposit, manage PTO and bonuses, streamline employee onboarding, withhold a percentage for taxes, and more.

When your HR and payroll are organized, employees know what to expect, and you don’t have to worry about running into tax compliance issues.

Best of all, HR software streamlines all the tedious admin tasks that you would otherwise have to do by yourself.

12. Gusto

gusto websitegusto website

Gusto is the best payroll and HR software that helps you automate both basic and advanced payroll tasks for employees and contractors. With its beginner-friendly approach to payroll management, it’s definitely a tool to have in your corner to ensure everything runs smoothly.

Even if you’re a small business without a full accounting team, Gusto makes it easy to handle payroll. It automatically runs payroll for you as many times a month as you need, and taxes are filed automatically. In addition, it automatically syncs health insurance, workers’ compensation, time tracking, 401K, PTO, and more.

Besides payroll, Gusto makes hiring and onboarding a breeze. There are features like custom offer letters, onboarding checklists, document signing, and even software account creation.

Pricing: Gusto starts at $40 per month, plus $6 per month per additional user you add.


  • Relatively affordable to use.
  • Very beginner-friendly for both business owners and employees.
  • Gusto is a self-service tool for employees where they can hop online to check their pay stubs and important documents and request time off without the need for HR to intervene.


  • Gusto is only available in the United States.

Why We Recommend Using Gusto: Gusto is an all-encompassing tool for payroll and HR tasks. You don’t have to worry about the nitty-gritty tasks like filing payroll and tracking all the taxes withheld. Plus, its higher plans offer next-day deposits, so employees get paid faster.

13. BambooHR


BambooHR is an excellent HR software and payroll solution for small businesses. The program is better suited for human resource tasks like compensation, hiring, onboarding, and company culture.

Inside, you get an application tracking system (ATS) that helps you speed up the hiring process and weed out potential applicants who don’t meet the job role requirements. Its automated alert features ensure you stay on schedule and keep candidates in the loop during the hiring process.

Once you’ve made your decision, you can use one of the many offer letter templates that come with auto-fill features so the new hire can sign and accept everything digitally.

That said, Bamboo HR also does all of the essential payroll tasks. It automates tax filing, so you don’t have to do it manually. As a result, you’ll avoid tax penalties and ensure you accurately report your employee earnings and taxes withheld.

Pricing: BambooHR offers free pricing quotes. To receive customized pricing, you will need to complete their contact form.


  • BambooHR offers self-service tools so employees can access information such as tax forms and pay stubs online.
  • It automates the payroll process to avoid mistakes.
  • The ATS makes hiring much easier and faster.


  • BambooHR is not as contractor-friendly as Gusto since it doesn’t have many features that cater to freelancers.

Why We Recommend Using BambooHR: BambooHR is a great choice if you have a remote team based internationally (outside of the U.S.). It makes it easy to manage your hiring and payroll across multiple countries.

14. QuickBooks

Quickbooks PayrollQuickbooks Payroll

QuickBooks is a payroll software designed to make life easier for small business owners. It’s primarily used for accounting tasks, allowing you to calculate all your balance sheets and perform payroll.

One key area where QuickBooks shines is that it offers same-day or next-day direct deposit processing, depending on the plan you choose. You also get useful features such as automated tax calculations and payroll, business receipt capture, paycheck creation, and more.

There’s a dedicated mobile app, so employees can easily access their PTO and health information and even look into their paystubs on the go. For administrators, you can manage payroll from anywhere, ensuring your team never misses payday.

Pricing: Price starts at $37.50 per month, plus an additional $6 per additional employee per month.


  • Quickbooks offers a 30-day free trial.
  • For Elite users, QuickBooks Payroll provides a tax penalty protection of up to $25,000 per year.
  • QuickBooks Payroll integrates with QuickBooks Online, meaning you get a payroll and accounting system in one.


  • There are limited third-party integrations.

Why We Recommend Using QuickBooks: If you’re focused on getting your accounting and payroll right, then QuickBooks is the way to go. With the tax penalty protection, you’re getting great coverage. That means if you make an error, they’ll not only help you to fix the issue but also cover any penalty and interest fines along with it.

For a more comprehensive list, read our blog post on the best payroll software for small businesses.


Juggling customer data across scattered Excel sheets can be chaos. You may deal with missed follow-ups, forgotten birthdays, unsent emails, mixed signals, and frustrated teams and customers.

CRM apps eliminate this nightmare. They consolidate all customer data into a single, accessible platform. This empowers your sales, marketing, and customer support teams to:

  • Effortlessly access information: No more scrambling for details.
  • Personalize the customer journey: Deliver targeted experiences based on customer history.
  • Boost efficiency: Automate tasks and free up time for strategic work.

Sales reps can prioritize high-value opportunities and close deals faster. Plus, marketers can leverage customer insights to craft impactful campaigns. Customer support gains a complete view of each interaction, providing exceptional service every time.

15. HubSpot CRM

HubSpot CRMHubSpot CRM

HubSpot CRM is the most popular CRM software on the market. It is cost-effective and offers a wide range of features, making it a great choice for most small businesses. You can get started with the free plan, which already gives you access to unlimited users and contacts.

Where HubSpot excels is its all-in-one capabilities. Since it combines sales, marketing, customer service, CMS, and operation hubs, you can easily connect data between departments. For example, you can easily pass contacts from your marketing team to the sales department without having to sync information to another system.

HubSpot is also really easy to navigate. It provides a full picture of customer interactions and comes with customizable reporting dashboards so that you can see how your team is performing. By looking at the opportunities and deal stages, you can quickly see what’s currently in the pipeline and focus on high-leverage prospects who are ready to buy.

Pricing: Hubspot CRM is free to get started. If you want the entire marketing suite, it’s $800 per month for 3 seats, billed annually, and an extra $45 per month per additional user. HubSpot Sales suite costs $90 per month per seat.


  • HubSpot has an easy-to-use interface.
  • There are tons of features and even apps that you can download to make your experience better.
  • Visual dashboards and reporting make it very easy to track team performance and spot opportunities for growth.


  • While HubSpot has a very generous free plan, its pricing gets steep quickly if you wish to upgrade.

Why We Recommend Using HubSpot: HubSpot is one of those can’t-miss tools for beginners. Sure, it could be more customizable or offer more affordable plans. But with that said, its free plan is enough to get small teams started.

16. FunnelKit Automations

FunnelKit AutomationsFunnelKit Automations

FunnelKit Automations is the best CRM and marketing automation engine for WooCommerce. It’s filled with a wide range of features to help get your online more repeat sales and higher order values.

Geared towards e-commerce business owners, you have a complete 360-degree contact view of your customers. You’ll be able to see their name, gender, email, tags, lists, geographical location, and custom field data.

In addition to the CRM tool, you can build high-converting checkout pages and flows. The drag-and-drop builder connects with other major page builders, such as Divi, Elementor, Oxygen, and Gutenberg.

Once customers complete the purchase, you can create upsell pages to showcase higher-tier products, increasing your total order value.

Pricing: FunnelKit starts at $99.50 per year. That said, there is a free version as well.


  • You get plenty of automation templates and workflows to increase conversions.
  • You can view the customer’s complete profile, including purchase history, order placed, etc.
  • Everything can be tracked, including what pages and workflows led to revenue.


  • You’ll need a mailer plugin, such as WP Mail SMTP, since WordPress isn’t built for high-volume email.

Why We Recommend Using FunnelKit Automation: If you’re running an online store, adding FunnelKit Automation is a no-brainer. Keep your opt-in leads and customers organized so that you can send them more relevant product recommendations.

17. Pipedrive

Pipedrive CRMPipedrive CRM

Pipedrive is a sales-focused CRM app for small businesses. It’s an all-in-one sales platform to boost revenue and track all of your leads and customers.

What we like about Pipedrive is its smart, in-platform tips. It comes with a sales assistant that provides performance tips and recommended features to help your team get acclimated to the software. For example, if you’re not sending follow-up emails after demo calls, it might send reminders to your reps.

Pipedrive goes beyond simple CRM with powerful automation features. Imagine automatically nurturing leads with timely emails, assigning tasks, and moving deals through your pipeline.

These automated workflows free up your sales reps to focus on closing high-value deals, not repetitive tasks.

Pricing: Pipedrive begins at $14 per seat per month, billed annually. But there’s a free 14-day trial you can get started with.


  • Fairly affordable to use.
  • The smart assistant feature helps you improve your team performance.
  • It has a lead enrichment feature, which scrapes data online to find information about your prospects based on the email you’ve collected.


Why We Recommend Using Pipedrive: If you want a comprehensive sales tool to help manage your leads and drive home more revenue, Pipedrive is a solid choice. They offer many AI-powered features to make your life easier and save a lot of time.

If you want to learn about other options, check out our list of the best CRM apps for small businesses.

Bonus Small Business Tools

Aside from these top business tools that we mentioned above, we also use and recommend the following plugins to better manage our WordPress sites.

  1. WPForms is the most beginner-friendly contact form plugin used by over 6,000,000 sites. It features an intuitive drag-and-drop form builder, allowing you to build beautiful contact forms, payment forms, user registration forms, multi-page forms, and more.
  2. All in One SEO is a WordPress SEO plugin that helps you improve your WordPress SEO. It provides powerful on-page SEO optimization tools to help search engines better crawl and index your site, among many other capabilities.
  3. SeedProd is the ultimate drag-and-drop page builder plugin for WordPress. With this software, you can design high-converting and beautiful pages that convert visitors into leads and leads into customers. You can create everything from landing pages and custom home pages to 404 pages and more.
  4. MonsterInsights is the best Google Analytics plugin for WordPress. It brings the power of Google Analytics right to your WordPress dashboard, so you can get detailed reports of important metrics to see what’s working and what could be improved.
  5. OptinMonster is the best lead generation and popup plugin that helps you convert website visitors into subscribers and customers. With this tool, you can create a wide range of campaigns, including popups, scroll boxes, floating bars, and fullscreen welcome mats.
  6. MemberPress is a popular WordPress membership plugin for building membership websites. It has advanced membership features, including the ability to create gated content, add member levels, accept payments, create members-only forums, and more.
  7. PushEngage is a web push notification software that helps you engage and retain visitors once they’ve left your site. When users leave, you can send them all types of reminders, such as product announcements, blog post notifications, cart abandonment reminders, and more.
  8. RafflePress is a WordPress giveaway and contest plugin that lets you run all sorts of competitions. For example, you can run a giveaway to grow your email list.
  9. WP Mail SMTP is the best WordPress SMTP plugin for improving the deliverability and security of your emails.
  10. WP Simple Pay is the best Stripe payments plugin for WordPress. It allows you to easily create payment forms or buttons that accept 13+ payment methods and collect recurring payments.
  11. Smash Balloon is a social media feeds plugin for WordPress websites. It allows you to display custom Facebook, Instagram, Twitter, and YouTube feeds on your site to boost followers and engagement.
  12. WooCommerce is the world’s most popular eCommerce platform. It is cost-effective, super-flexible, and easy to use for beginners. You can easily create product pages, accept payments, manage orders, and much more. Basically, you can create your entire online store from scratch.

Frequently Asked Questions About Business Tools

What should you look for in a business tool?

The most important factors to consider when selecting a business tool are:

  • Integration with WordPress: If you own a WordPress site or WooCommerce store, you’ll want a business tool that easily connects the platforms. That way, no crucial information is lost in translation.
  • Ease of Use: The tool should be user-friendly and have an intuitive interface. Small businesses often have limited resources and may not have dedicated IT personnel, so it’s essential that the tool is easy for anyone on the team to use.
  • Scalability: Will it be able to grow with your business? Make sure the software can accommodate increasing data, users, and business complexity.
  • Cost-effectiveness: Evaluate the cost of the software pricing and its value for your business. Consider both upfront costs and ongoing fees. Some tools offer scalable pricing plans, which can be beneficial for small businesses.
  • Feature Set: Identify the specific features that are essential for your business. Whether it’s task management, CRM, eCommerce capabilities, or content marketing, make sure the service aligns with your business needs.
  • Customization: Look for a tool that allows some level of customization. This ensures that the tool can be adapted to meet your business’s unique requirements.
  • Customer Support: Reliable customer support is crucial. Check the availability, response times, and level of support provided. This is especially important when technical issues arise.
  • Security: Security is vital, especially when dealing with customer data. The tool should adhere to industry security standards and have measures in place to protect your business and customer information.
  • Mobile Compatibility: With an increasing number of users accessing websites through different devices, the software should be mobile-friendly.
  • Community and Reviews: Check for testimonials and user feedback to gain insights into the experiences of other small businesses using the tool.
  • Data Backup and Recovery: Make sure the software has reliable data backup and recovery mechanisms to prevent data loss in case of unexpected events. That said, if you don’t already have a WordPress backup plugin, Duplicator is our go-to recommendation.

Do business tools integrate with your WordPress site?

Yes, the best WordPress plugins should seamlessly integrate with the most popular third-party business tools. However, if there isn’t an integration, we recommend using Uncanny Automator.

It is the best automation plugin, allowing you to create unlimited automated workflows in WordPress. That means you can connect your website to a specific tool to complete an action.

Let’s say every time someone completes your contact form, you want to automatically add those contacts to your prospects list to your CRM tool. You can create an automated workflow through Uncanny Automator that will easily execute that action for you.

Are there any free business tools available?

Yes, many of these tools offer a free version with limited features. That means you can test the product and see if it meets your needs. That said, you can also check out our list of the best free business tools for small businesses.

We hope this article helped you find the best business tools for small businesses. You can also check out our list of the must-have WordPress plugins for business websites or our guide on the proven ways to make money online blogging with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Website Hosting Cost: How Much Should I Pay?




Web hosting domains for web pages

Website hosting costs can be complicated to untangle if you’ve never tried to build a website before. There are many factors involved: the type of web hosting you want, the company you choose, how long you decide to buy hosting for and what extras you buy.

This guide will provide a detailed breakdown of the costs associated with the most common types of web hosting, including side-by-side comparisons of popular hosting companies’ prices. I’ll also discuss extras and the hidden costs of hosting a website because the bottom line isn’t always straightforward.

How much does web hosting cost?

Web hosting services provide space on a web server, a specialized computer that makes websites accessible from the internet. Each type of web hosting uses a different server configuration, which determines the amount of resources — such as RAM or CPU power — and technical support available for your website.

Because of these variabilities, the type of web hosting you choose is the most important factor in determining website hosting costs.

Here’s an overview of what you can expect to pay for different kinds of web hosting:

  • Shared hosting: Most shared hosting plans cost $2 to $5 per month to start, rising to $10 to $30 per month upon renewal.
  • WordPress hosting: Most WordPress hosting costs $2 to $5 per month for the first term and $10 to $30 per month upon renewal.
  • Website builder hosting: Traditional web hosts typically offer website builder hosting for $2 to $5 per month to start and $10 to $30 per month upon renewal. Website builder companies like Squarespace usually charge $15 to $50 per month.
  • Cloud hosting: Conventional web hosting companies charge $30 to $400 per month for cloud hosting. Some companies, like Amazon Web Services, provide modular cloud hosting plans starting as low as $5 per month.
  • Dedicated hosting: Dedicated hosting plans cost anywhere from $50 to $700 per month.

Shared hosting

Shared website hosting costs typically start at $2 per $5 a month, rising to $10 to $30 per month upon renewal. Some companies, like SiteGround, charge as much as $45 per month for higher-tiered shared hosting plans.

In shared hosting, many websites share one server’s resources, such as processing power and bandwidth. Customers renting space on a shared server pay only for their portion of it, making this the most affordable type of web hosting.

Shared hosting is best for blogs, for-fun hobby sites and small business websites. The amount of traffic your site can handle depends on the plan, but as a general rule, shared hosting plans can accommodate up to 400,000 visitors per month.

The following table shows exact costs for shared hosting from several popular web hosts:

Company Monthly cost
GoDaddy $6-$18 (renews at $10-$25 per month based on a three-year term)
Bluehost $3-$10 (renews at $12-$27 per month, billed annually)
Dreamhost $3-$17 (renews at $7-$20 per month, billed annually)
Ionos $4-$9 (renews at $6-$16 per month based on a three-year term)
SiteGround $3-$8 (renews at $18-$45 per month billed annually)
HostGator $3-$5 (renews at $10-$20 per month billed annually)

WordPress hosting

WordPress hosting costs roughly the same as shared hosting. Some hosts charge an extra $1 to $2 per month for the additional software support. A few hosts offer WordPress hosting as virtual private server — VPS — hosting or cloud hosting for a higher fee. 

WordPress hosting is shared hosting optimized for WordPress, a content management system, or CMS, for building websites without requiring code. These plans come with WordPress pre-installed on your server. They may also offer automated software updates and other benefits.

WordPress hosting is best for folks looking to create a blog, for-fun hobby site or small business website with WordPress.

Here’s a breakdown of WordPress hosting costs at major hosting companies:

Company Monthly cost
GoDaddy $10-16 (renews at $13-23 per month billed annually)
Bluehost $3-10 (renews at $12-27 per month billed annually)
Dreamhost $3-17 (renews at $7-$20 per month billed annually)
Ionos $4-8 (renews at $6-15 per month based on a three-year term)
SiteGround $3-8 (renews at $18-$45 per month billed annually)
HostGator $4-14 (renews at $15-$27 per month based on a three-year term)

Website builder hosting

Website builder hosting costs vary, with shared website builder hosting often being close in price to regular shared hosting and cloud website builder hosting being more expensive — often $15 or more per month.

Website builders are tools for creating a website without installing anything, managing software updates or learning code. Website builder hosting comes with one of these builders pre-installed.

There are two types of website builder hosting:

  • Shared website builder hosting offered by traditional hosting companies like Hostinger. Shared website builder hosting is best for folks looking for a low-cost, low-effort way to create a blog, for-fun hobby site or small business website.
  • Cloud website builder hosting offered by specialized website builder companies like Squarespace. Cloud website builder hosting is best for folks creating blogs, for-fun hobby sites and small business websites who are prepared to pay more for higher-quality tools and the ability to accommodate rapid site growth.

Here’s a roundup of what website builder hosting plans cost from major hosting companies:

Company Monthly cost
GoDaddy $11-$21 (renews at $13-$27 per month billed annually)
Ionos $1-$17 for the first six months (renews at $12-$30 per month billed annually)
Hostinger $3-$4 (renews at $8-$14 per month billed annually)
Squarespace $16-$52 (billed annually)
Wix $17-159 (billed annually)
Shopify $29-2,300-plus (billed annually)

Cloud hosting

Cloud hosting costs from conventional hosting companies vary from $30 per month on the low end to $400 per month at the high end. Cloud hosting stores your site on multiple servers, allowing for greater uptime and faster loading speeds around the globe. Cloud hosting is also easy to scale, as your site can pull resources from more servers to accommodate high traffic levels. 

Cloud hosting is best for medium- to large-size businesses and small businesses expecting rapid growth. 

Companies like Amazon Web Services have complex, modular hosting options where you can buy only what you need for a few dollars. However, these plans often have limited technical support. Traditional hosting companies charge more for cloud hosting because they offer more robust support and features.

Here’s a quick overview of the cost of cloud hosting at three traditional web hosting companies:

Company Monthly cost
Bluehost $30-$110 (renews at $80-$250 per month billed annually)
Hostinger $10-$30 (renews at $25-$55 per month billed annually)
SiteGround $100-$400

VPS hosting

VPS hosting costs vary based on the type of VPS hosting you choose:

  • Self-managed VPS hosting involves managing the server’s software yourself or hiring a system administrator to do it. This option may cost only a few dollars more than shared hosting each month, or it may cost upward of $30 per month.
  • Managed VPS hosting involves the hosting company managing the software for you. There are some companies offering this service for as little as $10 per month, but many managed VPS hosting plans cost $50 or more each month.

Some companies, like Bluehost, offer self-managed plans where you’ll receive technical support to set up your server but be responsible for completing the setup and maintenance yourself.

VPS hosting gives you access to a virtual server with dedicated resources like bandwidth and processing power. Although you’re technically still sharing a server, your website is partitioned from other sites, allowing you to customize server settings and enjoy greater security and resources.

VPS hosting is best for medium- to large-size business websites needing to accommodate several hundred thousand monthly visitors or large amounts of data. You may also want VPS hosting if you want control over your server’s configuration — though some advanced server customization options may not be available.

Here’s a comparison of VPS website hosting costs at various companies:

Company Monthly cost
GoDaddy $9-$135 based on a three-year term (renews at $15-$165 per month based on a three-year term)
Bluehost $32-$72 based on a three-year term (renews at $82-$145 per month based on a three-year term)
HostGator $32-$80 based on a three-year term (renews at $82-$145 per month based on a three-year term)
Ionos $2-$30 billed annually (renews at $5-$50 per month billed annually)
Dreamhost $10-$80 based on a three-year term (renews at $13-$93 per month based on a three-year term)

Dedicated hosting

Dedicated hosting costs depend on the type of dedicated hosting you choose:

  • Self-managed dedicated hosting, where you are wholly responsible for configuring the server software — or hiring someone to do it. This type of hosting often starts at $80 to $100 per month.
  • Managed dedicated hosting, where the hosting company manages digital server configuration and maintenance. This type of hosting often starts at $90 or more each month.

Dedicated hosting provides an entire physical server for your website. You get the server’s full processing power, storage space and bandwidth, allowing your site to accommodate millions of viewers. You’ll also get total control over your server’s digital configuration.

Dedicated hosting is best for websites expecting millions of monthly visitors or storing massive amounts of data. You may also want to choose dedicated hosting if you want complete control over your server’s software and settings.

Here’s a quick comparison of dedicated hosting from some of the best web hosts:

Company Monthly cost
Bluehost $92-$142 (renews at $182-$291 per month based on a three-year term)
HostGator $80-$142 (renews at $170-$291 per month based on a three-year term)
A2 Hosting $80-$430 (renews at $200-$700 per month based on a two-year term)
Ionos $50-$91 based on a two-year term (renews at $100-$140 based on a two-year term)

Hidden web hosting costs and other expenses of hosting a website

Domain name

A domain name is the name of a website. For example, our domain name is Like web hosting, a domain name is essential to making your site available online.

Many web hosts offer a free domain for the first year. However, you’ll almost always have to pay for your domain in subsequent years, and some web hosts require you to buy a domain separately from the outset.

The cost of a domain can depend on the domain extension you choose and the company you register it with. Most domains with common extensions like .com and .net cost $10 to $20 per year.

SSL certificate

Secure Socket Layer, or SSL, is a security protocol that encrypts website data, including data submitted to your site.

SSL certification is essential even if your website won’t be accepting sensitive data. Google prioritizes ranking sites with SSL certification. Some browsers and VPNs also look for SSL certification and won’t allow users to visit sites without it.

Most web hosting companies include SSL certification in their plans now. A handful of companies still charge separately for it, often charging $20 to $40 per year.


Extensions — called plugins on WordPress or apps on Wix and Shopify — are tools for increasing your site’s functionality. Extensions allow you to do things like:

  • Book appointments
  • Build and sell online courses
  • Integrate your website with social media platforms

Some of these may be free. WordPress, in particular, has many free options — almost 60,000 of them.

Other extensions cost money — sometimes a lot of it. To give you an idea, let’s look at some premium WordPress plugins:

As you can see, there’s a wide price range for plugins. You can expect to find similar variations in the app or extension marketplaces for services like Squarespace and Shopify.

Themes and templates

Themes or templates dictate your site’s appearance. Most CMS options and website builders have many free themes — though you may need to find and install them yourself on a CMS like WordPress.

You can also buy a premium theme to create a more unique look. Paid WordPress themes often cost $20 to $100, while themes for sites like Squarespace and Shopify typically cost $200 to $400.

E-commerce features

Website builders like Squarespace often limit e-commerce functionality to certain plans. This means you’ll need to pay more to host a website with a store than to host a site without one.

CMS options like WordPress may require extensions for e-commerce functionality. WooCommerce, a popular e-commerce plugin for WordPress with over 5 million active installs, is free, but you’ll need to buy paid WooCommerce extensions — often costing $50 to $100 per year — to sell certain types of products or use certain payment gateways.

Marketing tools

Marketing is essential to a website’s success. Every business needs three types of marketing tools every business needs to succeed online: search engine optimization or SEO tools, social media tools and email marketing tools.

SEO tools help you optimize content for search engines by controlling the descriptions shown in search results and selecting keywords you want to rank for. These tools are often built into website builders, but they may be restricted to higher-tiered plans. If you’re using WordPress, you’ll need an SEO plugin. These plugins can be free or paid, with paid options costing $100 or more each year.

Social media integrations help you build community and increase visibility by making it easy for people to follow your social profiles and share your content on social media. These integrations are often built into website builders, but they’re not always available on all plans. If you’re using WordPress, you’ll need a plugin. There are many free social media plugins, as well as paid plugins typically costing $50 to $100 per year.

Email marketing tools help you build deeper connections with your audience through email campaigns. These tools are usually paid extensions or third-party services. You may be able to start for free, but you’ll need to upgrade once you exceed a certain number of subscribers or monthly emails. Paid plans often start at $10 to $20 per month.

So what should you pay for web hosting?

The cost of website hosting depends on the type of web hosting you choose:

  • Shared hosting and WordPress hosting typically starts at $2 to $5 a month and rises to $10 to $30 each month, with some plans costing as much ast $40 or more each month.
  • Website builder hosting costs are similar to shared hosting if you choose a traditional web host. If you choose a website builder company like Squarespace, the price can be anywhere from $15 each month to $2,300 each month.
  • Cloud hosting plans from traditional hosting companies can cost anywhere from $10 each month to $400 or more each month. Some companies offer modular cloud hosting plans with complex pricing models starting as low as $5 each month.
  • VPS hosting costs anywhere from $10 each month to $145 each month.
  • Dedicated hosting costs anywhere from $50 each month to $700 or more each month.

Once you understand the type of hosting you want and the website hosting cost you’re willing to accept, you can check out our list of the best web hosts to find a company to work with.

Every type of website hosting comes at a different price point, so it’s hard to establish an overall average cost of website hosting. However, there are some general rules you can establish:

For basic hosting types like shared hosting and WordPress hosting, you’ll typically pay $5 to $10 each month for your first term and $10 to $30 each month on renewal.

For advanced hosting types like VPS or dedicated hosting, you’ll typically pay $10 to $40 each month for your first term and $40-plus upon renewal.

Hosting a website online can cost anywhere from $2 each month for shared hosting to $700 each month for dedicated hosting plans.

Renting an entire web server typically costs $80-plus each month.

Web servers are specialized computers that require advanced configuration to make websites available online, large amounts of continuous power and temperature control to keep them running. Maintaining these servers is expensive, and the cost is passed on to the consumer, along with additional fees to help hosting companies make a profit.

Yes, you can host a website for free. However, free web hosting plans often have strict limits on storage space, bandwidth and monetization. You’ll usually have to use a subdomain and allow the company to place ads on your site — and the ads will usually pay the hosting company, not you.

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