SEO

Outreach: Make every email count

Published

1 year ago

March 17, 2023

30-second summary:

Send emails manually to be able to build longer-lasting relationships with your recipients
Set up your email signature to make your emails look professional
Track email opens to be able to tell which emails were never seen
Create an effective follow-up strategy (which includes Twitter)
Organize your email campaigns using labels

Email fatigue is real: People get weary of opening yet another email pitch, especially people like bloggers and journalists who are bombarded by emails on a daily hourly basis.

Editors are skeptical of people looking for links, popular bloggers have more offers than they can handle and influencers are too busy to give your email a chance.

Fortunately, there are a few little email tricks you can use to help make things easier and help you get more responses.

Don’t email from an outreach tool

I know the overall industry’s standard is to always use some kind of email outreach platform in order to be able to send hundreds of emails a day. Most outreach managers will tell you that you cannot have a successful email outreach campaign without streamlining it with tools (and they actually told me that).

When I am not a professional outreach manager, and when you do outreach for clients, that’s likely true. But when you reach out to people on behalf of your own business or about your own project, have your team do it manually.

Yes, it will take more time but the reward will be more niche relationships.

Somehow tools make it too quick and faceless. You automate pretty much anything and move on from contact to contact without paying much attention.

When you send manually, you get to know each contact better. You spend some time reading their site or their column. You may even click on their social media links and follow them. You take time to personalize your email with some nice details.

People respond to these emails better. It always feels like there’s a truly personal touch. You just cannot fake it.

Create a detailed email signature

Have your outreach people set up their email signatures which would mention your business, their position, and maybe your social media accounts.

This is a great way to show that you represent a trustworthy brand and can be worked with. It makes it easy for the editor you’re trying to reach to do a little bit of research on you beforehand and know that you’re not hiding anything.

Here’s how to add a signature in Outlook, and here’s how to do that in Gmail. Here’s also a guide for Mac Mail users.

Outreach Make every email count

It is also a good idea to include some kind of soft CTA into your email subject. For example, you can invite your prospects to subscribe to your newsletter. This way there will be an additional conversion funnel for those who didn’t feel like replying right away.

Experiment with your copy

This step can never be perfected because there are no limits to improving your response rate. Just try different subjects and copy ideas to try and get more people to notice your email.

Asking ChatGPT for some email subject and copy ideas is a good way to get inspired!

ChatGPT on email ideas

There are also quite a few templates to experiment with different layouts and wording.

Track your email opens

There are quite a few tools that track certain emails to see whether or not they’ve been opened. You are in control of which emails you want to track so you are not overloaded with information, and those tools work with Gmail, Outlook, and even a few specialty email platforms.

I am using one called Mailtrack, and here’s what it looks like when my email wasn’t read:

Icon when email is unread

The icon changes once your email is opened:

Change email icons

If an email has been opened, you will get a notification at the top of your screen. You can also organize your sent messages to show only unopened emails you are tracking. You can “mute” a conversation whenever you’d like and there are plenty of customizable settings.

This is an excellent way to see where you should spend your time sending follow-up messages. If you know that someone opened your email and did not respond, it means they will likely recognize a second one and may have forgotten to respond. You don’t want to be overbearing, but this helps you see where your opportunities may lie.

Fine-tune your follow-up strategy

Life is busy, so your email may be unnoticed by those who would otherwise find it useful. Following-up is an integral part of any outreach.

Gmail comes with a few nice features helping you follow up manually. For example, it will remind you of unanswered emails automatically after a few days. You can also snooze your emails to be reminded of them once the time comes. To enable snoozing:

Select the email you want to Snooze.
Click the Snooze button on top of the list
Pick a date and time to bring that email back to the top of your inbox.

Snooze emails

You can find your snoozed emails in the Snoozed tab in Gmail.

When it comes to follow-up, a little automation won’t hurt, so you can use one of the many follow-up solutions that work on Gmail or your email client.

It is always a good idea to ping that person on Twitter. This will make you look real and will likely help your lead remember you and find your email in the inbox. Obviously, you can only do that for those contacts that are very important to you.

Use labels to create folders for your pitches

There are certainly different ways you can craft your email pitch, but there are also methods you can use that are directly related to your email interface that can help you stay organized if you use them in the right way. Using labels is one of those methods.

This is another way to stay organized if you’re trying to find different opportunities. As you continue to pitch different editors, you can create a label to sort out all of your emails. You will already have System Labels, such as your Inbox, Starred, Sent, etc., as well as Categories, such as Social, Updates, etc., but you have the opportunity to create custom labels.

If you group your email pitches using campaign-based labels, you can help keep them away from your other work emails and have one specific place to see everyone you’ve tried to reach out to within every campaign; thus helping you know when it’s time for a follow-up email.

Conclusion

Email outreach is still the most effective way to generate backlinks, build niche contacts and create brand awareness. It is becoming harder year by year. Hopefully, the above tips will make yours easier and more productive!

Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

Join the conversation with us on LinkedIn and Twitter.

Source link

SEO

Google Rolls Out New ‘Web’ Filter For Search Results

Published

15 hours ago

May 15, 2024

Max

Google is introducing a filter that allows you to view only text-based webpages in search results.

The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results.

Danny Sullivan, Google’s Search Liaison, states in an announcement:

“We’ve added this after hearing from some that there are times when they’d prefer to just see links to web pages in their search results, such as if they’re looking for longer-form text documents, using a device with limited internet access, or those who just prefer text-based results shown separately from search features.”

We’ve added this after hearing from some that there are times when they’d prefer to just see links to web pages in their search results, such as if they’re looking for longer-form text documents, using a device with limited internet access, or those who just prefer text-based…

— Google SearchLiaison (@searchliaison) May 14, 2024

The new functionality is a throwback to when search results were more straightforward. Now, they often combine rich media like images, videos, and shopping ads alongside the traditional list of web links.

How It Works

On mobile devices, the “Web” filter will be displayed alongside other filter options like “Images” and “News.”

Screenshot from: twitter.com/GoogleSearchLiaison, May 2024.

If Google’s systems don’t automatically surface it based on the search query, desktop users may need to select “More” to access it.

1715727362 7 Google Rolls Out New Web Filter For Search Results

Screenshot from: twitter.com/GoogleSearchLiaison, May 2024.

More About Google Search Filters

Google’s search filters allow you to narrow results by type. The options displayed are dynamically generated based on your search query and what Google’s systems determine could be most relevant.

The “All Filters” option provides access to filters that are not shown automatically.

Alongside filters, Google also displays “Topics” – suggested related terms that can further refine or expand a user’s original query into new areas of exploration.

For more about Google’s search filters, see its official help page.

Featured Image: egaranugrah/Shutterstock

Source link

SEO

Why Google Can’t Tell You About Every Ranking Drop

Published

1 day ago

May 14, 2024

Max

Why Google Can't Tell You About Every Ranking Drop

In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops.

The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review.

Sullivan clarified that a site could be affected by an algorithmic spam action or simply not ranking well due to other factors.

He emphasized that many sites experiencing ranking drops mistakenly attribute it to an algorithmic spam action when that may not be the case.

“I’ve looked at many sites where people have complained about losing rankings and decide they have a algorithmic spam action against them, but they don’t. “

Sullivan’s full statement will help you understand Google’s transparency challenges.

Additionally, he explains why the desire for manual review to override automated rankings may be misguided.

Two different things. A site could have an algorithmic spam action. A site could be not ranking well because other systems that *are not about spam* just don’t see it as helpful.

I’ve looked at many sites where people have complained about losing rankings and decide they have a…

— Google SearchLiaison (@searchliaison) May 13, 2024

Challenges In Transparency & Manual Intervention

Sullivan acknowledged the idea of providing more transparency in Search Console, potentially notifying site owners of algorithmic actions similar to manual actions.

However, he highlighted two key challenges:

Revealing algorithmic spam indicators could allow bad actors to game the system.
Algorithmic actions are not site-specific and cannot be manually lifted.

Sullivan expressed sympathy for the frustration of not knowing the cause of a traffic drop and the inability to communicate with someone about it.

However, he cautioned against the desire for a manual intervention to override the automated systems’ rankings.

Sullivan states:

“…you don’t really want to think “Oh, I just wish I had a manual action, that would be so much easier.” You really don’t want your individual site coming the attention of our spam analysts. First, it’s not like manual actions are somehow instantly processed. Second, it’s just something we know about a site going forward, especially if it says it has change but hasn’t really.”

Determining Content Helpfulness & Reliability

Moving beyond spam, Sullivan discussed various systems that assess the helpfulness, usefulness, and reliability of individual content and sites.

He acknowledged that these systems are imperfect and some high-quality sites may not be recognized as well as they should be.

“Some of them ranking really well. But they’ve moved down a bit in small positions enough that the traffic drop is notable. They assume they have fundamental issues but don’t, really — which is why we added a whole section about this to our debugging traffic drops page.”

Sullivan revealed ongoing discussions about providing more indicators in Search Console to help creators understand their content’s performance.

“Another thing I’ve been discussing, and I’m not alone in this, is could we do more in Search Console to show some of these indicators. This is all challenging similar to all the stuff I said about spam, about how not wanting to let the systems get gamed, and also how there’s then no button we would push that’s like “actually more useful than our automated systems think — rank it better!” But maybe there’s a way we can find to share more, in a way that helps everyone and coupled with better guidance, would help creators.”

Advocacy For Small Publishers & Positive Progress

In response to a suggestion from Brandon Saltalamacchia, founder of RetroDodo, about manually reviewing “good” sites and providing guidance, Sullivan shared his thoughts on potential solutions.

He mentioned exploring ideas such as self-declaration through structured data for small publishers and learning from that information to make positive changes.

“I have some thoughts I’ve been exploring and proposing on what we might do with small publishers and self-declaring with structured data and how we might learn from that and use that in various ways. Which is getting way ahead of myself and the usual no promises but yes, I think and hope for ways to move ahead more positively.”

Sullivan said he can’t make promises or implement changes overnight, but he expressed hope for finding ways to move forward positively.

Featured Image: Tero Vesalainen/Shutterstock

Source link

SEO

56 Google Search Statistics to Bookmark for 2024

Published

2 days ago

May 13, 2024

Entireweb News Bot

56 Google Search Statistics to Bookmark for 2024

If you’re curious about the state of Google search in 2024, look no further.

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.

Google has a web index of “about 400 billion documents”. (The Capitol Forum)
Google’s search index is over 100 million gigabytes in size. (Google)
There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
61.5% of desktop searches and 34.4% of mobile searches result in no clicks. (SparkToro)
15% of all Google searches have never been searched before. (Google)
94.74% of keywords get 10 monthly searches or fewer. (Ahrefs)
The most searched keyword in the US and globally is “YouTube,” and youtube.com gets the most traffic from Google. (Ahrefs)
96.55% of all pages get zero search traffic from Google. (Ahrefs)
50-65% of all number-one spots are dominated by featured snippets. (Authority Hacker)
Reddit is the most popular domain for product review queries. (Detailed)

Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (Statista)
Google.com generated 84.2 billion visits a month in 2023. (Statista)
Google generated $307.4 billion in revenue in 2023. (Alphabet Investor Relations)
63.41% of all US web traffic referrals come from Google. (SparkToro)
92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
Only 49% of Gen Z women use Google as their search engine. The rest use TikTok. (Search Engine Land)

58.67% of all website traffic worldwide comes from mobile phones. (Statista)
57% of local search queries are submitted using a mobile device or tablet. (ReviewTrackers)
51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (Think With Google)
54% of smartphone users search for business hours, and 53% search for directions to local stores. (Think With Google)
18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (Think With Google)
56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (Think With Google)
60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). (Think With Google)
63.6% of consumers say they are likely to check reviews on Google before visiting a business location. (ReviewTrackers)
88% of consumers would use a business that replies to all of its reviews. (BrightLocal)
Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. (Google)
Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. (Google)
76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
28% of searches for something nearby result in a purchase. (Think With Google)
Mobile searches for “store open near me” (such as, “grocery store open near me” have grown by over 250% in the last two years. (Think With Google)

People use Google Lens for 12 billion visual searches a month. (Google)
50% of online shoppers say images helped them decide what to buy. (Think With Google)
There are an estimated 136 billion indexed images on Google Image Search. (Photutorial)
15.8% of Google SERPs show images. (Moz)
People click on 3D images almost 50% more than static ones. (Google)

More than 800 million people use Google Discover monthly to stay updated on their interests. (Google)
46% of Google Discover URLs are news sites, 44% e-commerce, 7% entertainment, and 2% travel. (Search Engine Journal)
Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks. (Search Engine Journal)
Most Google Discover URLs only receive traffic for three to four days, with most of that traffic occurring one to two days after publishing. (Search Engine Journal)
The clickthrough rate (CTR) for Google Discover is 11%. (Search Engine Journal)

91.45% of search volumes in Google Ads Keyword Planner are overestimates. (Ahrefs)
For every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads. (Google)
Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages in 2023. (Google)
The average shopping click-through rate (CTR) across all industries is 0.86% for Google Ads. (Wordstream)
The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads. (Wordstream)
The average shopping conversion rate (CVR) across all industries is 1.91% for Google Ads. (Wordstream)

58% of consumers ages 25-34 use voice search daily. (UpCity)
16% of people use voice search for local “near me” searches. (UpCity)
67% of consumers say they’re very likely to use voice search when seeking information. (UpCity)
Active users of the Google Assistant grew 4X over the past year, as of 2019. (Think With Google)
Google Assistant hit 1 billion app installs. (Android Police)

AI-generated answers from SGE were available for 91% of entertainment queries but only 17% of healthcare queries. (Statista)
The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. (Search Engine Journal)
Google displays a Search Generative element for 86.8% of all search queries. (Authoritas)
62% of generative links came from sources outside the top 10 ranking organic domains. Only 20.1% of generative URLs directly match an organic URL ranking on page one. (Authoritas)
70% of SEOs said that they were worried about the impact of SGE on organic search (Aira)