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Sales Videos Software For Affiliate Marketing! | by Deon Christie | ILLUMINATION | Jun, 2023

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Sales Videos Software For Affiliate Marketing! | by Deon Christie | ILLUMINATION | Jun, 2023

Sales Videos With Revolutionary Sales Video Creator Software!

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creating converting sales videos with sales video creator software
The image was designed with Canva and uploaded in PNG file format by Deon Christie. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.

What you will learn from this article.

What exactly is a high-quality effective sales video?

What are the benefits of a professional sales video?

How does the Sales Video Creator Software work?

Why invest in the Sales Video Creator Software?

Free stuff for my Medium subscribers!

What exactly is a high-quality effective sales video?

Unveiling the Secrets: Decoding the Elements of a High-Quality Effective Sales Video!

In today’s digital age, where attention spans are shorter than ever, businesses are constantly seeking innovative ways to capture the attention of their target audience.

Among the various marketing strategies, the use of sales videos has emerged as a powerful tool to engage, educate, and ultimately convert viewers into customers.

But what exactly makes a sales video high-quality and effective? Let’s delve into the key elements that contribute to crafting a compelling sales video.

Clear and Concise Messaging: The foundation of any successful sales video lies in its messaging.

A high-quality video should have a clear and concise message that instantly communicates the value proposition of the product or service being promoted.

It should focus on addressing the pain points of the target audience and emphasize how the offering provides a solution.

By keeping the message simple and impactful, the video becomes more memorable and resonates with viewers.

Compelling Visuals and Storytelling: Humans are visual creatures, and a visually appealing sales video can significantly enhance its effectiveness.

Engaging visuals, such as eye-catching graphics, product demonstrations, or creative animations, can captivate the viewer’s attention and keep them engaged throughout the video.

Additionally, incorporating storytelling techniques can create an emotional connection with the audience, making the video more relatable and persuasive.

Professional Production Quality: Investing in professional production quality is crucial for creating a high-quality sales video.

The video should be well-shot, well-edited, and have excellent audio quality.

Poor production quality can undermine the credibility of the brand and distract viewers from the intended message.

By ensuring a polished and professional look, the video establishes trust and enhances the overall viewing experience.

Strong Call to Action (CTA): An effective sales video should have a strong call to action that guides viewers towards the desired next step.

Whether it’s encouraging them to visit a website, sign up for a free trial, or make a purchase, the CTA should be clear, compelling, and prominently displayed.

The video should create a sense of urgency or highlight the benefits of acting, motivating viewers to act immediately.

Optimized for Distribution: Creating a high-quality sales video is only half the battle; it also needs to be optimized for distribution across various platforms.

The video should be formatted to be easily shareable on social media platforms, compatible with mobile devices, and optimized for search engines.

By ensuring accessibility and compatibility, the video can reach a wider audience and maximize its impact.

In conclusion: A high-quality effective sales video combines clear messaging, compelling visuals, professional production quality, a strong call to action, and optimization for distribution.

By strategically integrating these elements, businesses can create videos that not only grab attention but also generate results by converting viewers into customers.

In a competitive market, a well-crafted sales video can be a game-changer, allowing businesses to showcase their offerings in a captivating and persuasive manner.

New Revolutionary Sales Video Creator Software That Is Designed To Engage And Sell! Make Sales Videos 17 times Faster With An Absolute Bare Minimum Of Effort! — Source

What are the benefits of a professional sales video?

Unlocking Success: The Power and Benefits of a Professional Sales Video!

In today’s fast-paced digital landscape, businesses are constantly seeking effective ways to stand out from the competition and capture the attention of their target audience.

One powerful tool that has proven to be invaluable in achieving these goals is the professional sales video.

By harnessing the power of visual storytelling and persuasive messaging, businesses can reap numerous benefits that can drive their success.

Let’s explore some of the key advantages of utilizing a professional sales video.

Enhanced Brand Credibility and Trust: A professional sales video immediately elevates the perceived credibility of a brand.

With high production quality, engaging visuals, and a well-crafted message, the video establishes trust with the audience.

By showcasing the brand’s professionalism and attention to detail, it creates a positive impression and instils confidence in potential customers.

Trust is a vital element in the decision-making process, and a professional sales video can help businesses gain a competitive edge.

Increased Audience Engagement: Humans are naturally drawn to visual content, and sales videos excel in capturing and maintaining audience attention.

Professionally produced videos with compelling visuals, captivating storytelling, and relevant information have a higher chance of engaging viewers compared to other forms of marketing content.

By keeping viewers engaged throughout the video, businesses can effectively communicate their value proposition and key selling points, leading to increased audience interest and a greater likelihood of conversion.

Improved Message Retention and Understanding: Sales videos have the unique ability to condense complex information into a concise and easily digestible format.

Through visual demonstrations, animations, and effective storytelling, businesses can convey their message in a way that is memorable and easily understood by viewers.

The combination of audio and visual elements helps to reinforce key points and improve information retention.

As a result, potential customers are more likely to remember the brand and its offerings, making them more likely to act.

Enhanced Conversion Rates: The ultimate goal of any sales video is to drive conversions.

A professionally crafted video can significantly boost conversion rates by presenting a compelling case for the product or service being promoted.

With a clear call to action, a persuasive message, and engaging visuals, viewers are more likely to be motivated to take the desired action.

Whether it’s making a purchase, signing up for a newsletter, or scheduling a consultation.

By guiding viewers through a well-crafted sales funnel, businesses can turn prospects into loyal customers.

Versatility and Reach: A professional sales video can be utilized across multiple channels and platforms, maximizing its reach and impact.

It can be shared on social media, embedded on websites, included in email campaigns, and presented at live events.

This versatility allows businesses to reach a wider audience and target their marketing efforts more effectively.

Additionally, with the rise of mobile usage, sales videos optimized for mobile viewing can further expand the reach and accessibility of the message.

In conclusion: A professional sales video offers a plethora of benefits for businesses aiming to boost their marketing efforts and achieve success.

From establishing credibility and trust to increasing audience engagement, improving message retention, driving conversions, and maximizing reach, the power of a well-executed sales video cannot be underestimated.

By investing in a professional production that aligns with the brand’s values and objectives, businesses can leverage the persuasive nature of the video.

To connect with their audience, build brand awareness, and ultimately drive growth.

How does the Sales Video Creator Software work?

Unveiling the Magic: Understanding the Inner Workings of Sales Video Creator Software!

In the dynamic world of digital marketing, sales videos have emerged as a powerful tool to engage audiences, deliver persuasive messages, and drive conversions.

To meet the growing demand for high-quality sales videos, innovative software solutions known as Sales Video Creator Software have been developed.

But how exactly do these tools work their magic?

Let’s take a closer look at the inner workings of Sales Video Creator Software and understand the process behind creating captivating sales videos.

Intuitive User Interface: Sales Video Creator Software typically features an intuitive user interface that allows users, even those without extensive technical expertise, to create professional-looking videos.

The software provides a user-friendly environment with drag-and-drop functionality, pre-designed templates, and a wide range of customizable elements, making the video creation process accessible and streamlined.

Template Selection: One of the key features of Sales Video Creator Software is the availability of pre-designed templates.

These templates serve as a starting point for creating sales videos, offering a variety of layouts, styles, and themes to choose from.

Users can select a template that aligns with their brand and message, providing a solid foundation for their video creation process.

Content Customization: After selecting a template, users can customize various elements of the sales video to suit their specific needs.

This includes adding text, images, graphics, and animations to convey the desired message effectively.

Sales Video Creator Software often provides a library of stock media assets, such as images, videos, and audio, which users can leverage to enhance their videos and make them more engaging.

Scripting and Voiceover Integration: Compelling sales videos require persuasive scripts and impactful voiceovers.

Sales Video Creator Software allows users to incorporate text-based scripts directly into the video, enabling them to refine their message and ensure its coherence.

Additionally, users can integrate voiceovers by either recording their own voice or utilizing built-in voiceover capabilities within the software.

This feature enhances the overall professionalism and impact of the sales video.

Editing and Styling: To create visually appealing sales videos, Sales Video Creator Software offers a range of editing and styling tools.

Users can customize the appearance of text, apply visual effects, adjust timing and transitions, and fine-tune the overall look and feel of the video.

These editing capabilities allow users to personalize their videos and align them with their brand identity, resulting in a cohesive and visually appealing final product.

Export and Distribution: Once the video creation process is complete, Sales Video Creator Software enables users to export their videos in various formats suitable for different platforms and devices.

Whether it’s sharing the video on social media, embedding it on a website, or incorporating it into email campaigns, the software provides options for seamless distribution across multiple channels.

This versatility ensures that the sales video reaches the intended audience effectively.

In conclusion: Sales Video Creator Software simplifies the process of creating high-quality sales videos by providing intuitive user interfaces.

Customizable templates, content customization options, script integration, editing tools, and distribution capabilities.

By leveraging these software solutions, businesses and marketers can harness the power of video marketing without the need for extensive technical expertise or costly production resources.

Sales Video Creator Software empowers users to create engaging and persuasive sales videos that captivate audiences, communicate their message effectively, and ultimately drive business growth.

Why invest in the Sales Video Creator Software?

Unleashing the Potential: Why Investing in Sales Video Creator Software is a Game-Changer!

In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to captivate audiences and boost their bottom line.

One such game-changer in the marketing toolkit is Sales Video Creator Software.

Investing in this powerful software can revolutionize the way businesses create and deploy sales videos, unlocking a host of benefits and opportunities.

Let’s explore why investing in Sales Video Creator Software is a strategic move for businesses seeking to elevate their marketing efforts.

Cost-Effective Production: Traditional video production can be expensive, requiring professional equipment, specialized skills, and dedicated production teams.

By investing in Sales Video Creator Software, businesses can significantly reduce production costs.

The software provides a cost-effective alternative by offering a range of pre-designed templates, stock media assets, and editing tools, eliminating the need for expensive equipment and personnel.

This allows businesses to create professional-quality sales videos in-house, saving both time and money.

Streamlined Workflow and Efficiency: Sales Video Creator Software streamlines the video creation process, providing a user-friendly interface and intuitive tools that simplify the workflow.

With drag-and-drop functionality, customizable templates, and editing features, businesses can create engaging videos with minimal effort.

The software eliminates the need for complex coding or technical expertise, empowering marketers to take control of the video creation process.

This streamlined workflow improves efficiency, allowing businesses to produce high-quality sales videos quickly and effectively.

Creative Control and Brand Consistency: Investing in Sales Video Creator Software gives businesses complete creative control over their videos.

The software offers customization options for text, visuals, transitions, and effects, enabling businesses to align the video with their brand identity and messaging.

This level of control ensures brand consistency across all marketing materials, reinforcing the brand’s image and enhancing its recognition among the target audience.

By maintaining a consistent visual and messaging approach, businesses can establish trust and loyalty among customers.

Increased Flexibility and Agility: In today’s fast-paced digital world, businesses need to be agile and adapt quickly to market trends and audience preferences.

Sales Video Creator Software empowers businesses with the flexibility to create, edit, and update videos on the fly.

Whether it’s adjusting the messaging, incorporating real-time data, or responding to emerging opportunities, the software enables businesses to stay nimble and capitalize on timely marketing opportunities.

This flexibility ensures that businesses can maintain relevance and relevance in their video content, keeping their audience engaged and interested.

Wider Reach and Engagement: Sales Video Creator Software offers compatibility with various platforms and devices, allowing businesses to reach a wider audience.

Videos created using the software can be easily shared on social media platforms, embedded on websites, and integrated into email campaigns.

This wider reach maximizes the potential for engagement and interaction with the target audience. By leveraging the power of videos across multiple channels, businesses can amplify their message and increase the likelihood of conversions.

Data-driven Insights and Optimization: Many Sales Video Creator Software solutions provide analytics and tracking capabilities, offering valuable insights into video performance and viewer engagement.

Businesses can gather data on metrics such as views, play rates, and audience demographics, enabling them to refine their video marketing strategies.

These insights empower businesses to optimize their videos for better results, make data-driven decisions, and continuously improve their video content to meet the evolving needs of their audience.

In conclusion: Investing in Sales Video Creator Software empowers businesses to produce high-quality sales videos in a cost-effective and efficient manner.

With creative control, brand consistency, flexibility, wider reach, and data-driven optimization.

Businesses can unlock the potential of video marketing to engage audiences, drive conversions, and elevate their overall marketing efforts.

By embracing this technology, businesses position themselves at the forefront of digital marketing, gaining a competitive edge.

And staying ahead of the curve in an increasingly visual and dynamic landscape.

Sales Video Creator Software Saves You Time And Money Without Sacrificing Quality! Join Tens Of Thousands Of Creators, Marketers, And 7 Figure Earners! — Source

AFFILIATE DISCLOSURE: Some of the links in this post are links to affiliate offers. If you visit them to make a purchase, I will earn a commission. The decision is yours, and whether or not you decide to buy something is entirely up to you. All offers come with a full 30–60 days, no questions asked, money-back guarantee!

Free Stuff For My Medium Subscribers.

All new subscribers on Medium will receive 4 free gifts. 2 of my top traffic eBooks, and 2 free memberships (invitation only) for buyer traffic tools I use. Subscribe to me (Deon Christie) on Medium and your free stuff will be emailed to you asap. Medium has no affiliation, nor do they endorse the free giveaway in any way. It is my personal free giveaway to all new Medium subscribers.

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

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This Toxic Money Habit Could Derail Your Financial Planning

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This Toxic Money Habit Could Derail Your Financial Planning

Many Americans believe social media offers an inaccurate picture of wealth and success; 57% of social media users say that people post to appear more successful, and 51% of users say that social media depicts “unrealistic lifestyles,” according to a 2023 Bankrate survey.

Even so, many of them can’t help but get caught up in the cycle of comparison. Between 2022 and 2023, U.S. adults spent $71 billion on “impulse buys” they were influenced to make by social media, per Bankrate’s data — a fact that backs up an increase in “money dysmorphia.”

Related: These 5 Money Secrets Can Turn Healthy Relationships Toxic, Financial Therapist Warns

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How to Get Beat Out Your Competition by Making a Lasting Impression

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How to Get Beat Out Your Competition by Making a Lasting Impression

Opinions expressed by Entrepreneur contributors are their own.

I’m in the public relations space, and as of last count, there are more than 48,000 other PR firms in the United States. A large fraction of these compete with my agency in the five hub cities where I operate. Yet mine consistently ranks among the highest in those cities — Nashville, for example.

Is it because I know my industry better than my competitors? Because I land more placements for my clients? Because my team is more talented or my network of connections more expansive? As much as I’d like to think that I’m running with the front of the pack based solely on the quality of my services and the effectiveness of my methodologies, it’s far more likely that I earn rave reviews and generate referrals from my clients due to two words: personalized attention.

More specifically, my team and I go well above and beyond to create an exceptional customer experience at my firm because I’ve learned over the years of running my own business that it’s the client’s impression of you that matters most — that’s what informs all other aspects of customer relations, drives all other client decisions and determines if they’ll stay with you or not (even more so than short-term results).

Even in the digital age we all inhabit, with so many automated tasks and productivity tools that populate our workplaces, personalizing the professional is a surefire means to client retention and satisfaction. Here are five practices I regularly follow to make the most positive impression on my clients I possibly can.

1. Get a copy of your client’s org chart

When you understand the structure of your client’s business, you understand who does what, who reports to whom, and, in turn, you know who to go to for what. Not only is this an immense time-saver — as in not filling people’s inboxes unnecessarily with work that doesn’t pertain to them — but your clients will also appreciate that you did your homework on their staffing.

It’s so much more impressive to send a note that says, “Would your team like to see this before we send it up to Jeremy?” or “I believe Bettina has the final sign-off here” than “Are you the right person to contact about this?” And note the use of actual names here — learning the first names of everyone you’ll be working with moves you into first place faster than you’d think!

Related: 4 Ways to Make the Best First Impression With Your Customers

2. Use proper grammar and punctuation

Make sure that all your communications to your client — and, far more importantly, all the communications you prepare on their behalf — are written properly. Yes, it takes some extra work to eliminate errors. Still, it’s absolutely worth the effort when you consider how much just one typo can mar an entire project (ever seen “pubic” instead of “public”?) and how poorly faulty grammar can reflect on quality output, education level and attracting the intended audience.

Though it may be true that language standards are slipping in America, that doesn’t mean nobody’s noticing the shoddy quality of copy. Some people still notice and care. If your client is one of them, you’ll earn bonus points by knowing the difference between “compliment” and “complement” by not allowing both “San Antonio Riverwalk” and “San Antonio River Walk” in the same publication. Use your grammar checker. Always do a spell-check. Re-read everything you produce. And if you don’t have a language maven on staff to serve as your in-house proofreader, hire an affordable freelancer who can provide quick turnaround times.

3. Choose video over audio

Whenever possible, schedule video calls and videoconference meetings over phone calls and phone meetings. The day and age of in-person meetings is quickly becoming obsolete. Still, there will never be a replacement for face-to-face interaction, eye contact, observing facial expressions and showing your client with every head nod and eyebrow raise that you’re following what they’re saying and closely attending to your conversation.

During the pandemic, cultivating one-on-one relationships over Zoom and Teams became the new norm, and most people are entirely fine leaving it that way! Interacting over a screen instead of a conference table is just more convenient, time-effective and environmentally friendly. Nevertheless, we can’t afford to lose the “one-on-one interaction” part of business relationships. Remember the old Bell advertising slogan? Well, video is the modern-day equivalent of “the next best thing to being there,” so leverage your camera as often as possible to “see” your clients, not just talk to them.

4. Mark your calendar!

Notate birthdays, business anniversaries, baby due dates. Keep a record of your client’s big meetings and conference attendance. On those days, send a person-to-person text or email. And the more specific, the better, such as “Hope your coffee product presentation in Jersey went well and the traffic wasn’t too bad on the Parkway!” Or “Congrats on baby Elliot. That was my grandfather’s name, and I hope it serves your brand-new son as well as it did him.”

By incorporating the personal into the professional, which is a pillar of my own approach at my company, clients value your role more because you’ve actively endeavored to become part of their lives, not just an appendage of their business. In other words, when you add personal touches to your communications and conversations, your clients can’t help but think of you on a more human level rather than just a professional contact with whom they can easily cut ties.

Related: 6 Strategies for Making a Good First Impression During Business Meetings

5. Observe the line between personal and professional, but use both — often

On a related but separate note: As much as I’m saying to weave personal connections into your daily dealings with your clients, you never, ever want to go too far. You can use humor, but not off-color humor. You can show vulnerability, but you don’t want to appear weak or indecisive. You can ask questions and admit what you don’t know, but be strategic (not lazy) about trying to resolve issues yourself before coming to your clients with them. And be yourself, absolutely always be genuinely yourself, but don’t expose so much that you cross the line into overintimacy or inappropriate divulgence.

By speckling your client interactions with individual touches as you simultaneously maintain proper decorum, you will put a personal face on your business name. And that name will leave more of a mark on your customers precisely because of your adept balancing act between the personal and the professional.

Part of making a meaningful impression on your clients is consciously putting your best face forward every day, in every way. Don’t let them see a messy office behind you on Zoom, but let them vent about their kid’s tonsillitis for 10 minutes if needed. Don’t bad-mouth other clients or finger-point when things go wrong, but get to know them well enough that you’d love to grab a drink next time you’re in town.

Take every opportunity you can to show your clients — and then remind them often — that “business as usual” to you means being prepared (as in learning an org chart), producing quality output (that’s been proofed), scheduling face-to-face encounters, observing special occasions in their lives and sharing your authentic self, who happens to be a multifaceted, wonderful human being with flaws who’s also an utter professional and a real pro at what you do!

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