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13 Great Facebook Marketing Tools to Help Grow Your Business in 2024

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13 Great Facebook Marketing Tools to Help Grow Your Business in 2024

The right Facebook marketing tools save you time, help you engage with your audience effectively, and get your business seen by more people.

And, with Facebook boasting over 3 billion monthly active users and 37.2% of all people on earth using the platform – these tools are well worth looking at to supercharge your Facebook marketing campaigns!

Whether you have a new Facebook business page or are a veteran of the platform, this article will delve deep into the right Facebook tools to take your business to the next level.

Be sure to keep reading to the end, where we look at a few free tools you may not know about!

No matter what type of business you run, Facebook is a place to find prospective customers.

However, with millions of other small businesses competing for the same audience, you need to make what you have to offer stand out.

Take a look at the best Facebook marketing tools that’ll help you reach your ideal audience and turn them into loyal customers and followers of your brand.

1. Canva: Simple Graphic Design Tool

Canva is an excellent graphic design tool that you can use to create stunning visual content for your Facebook page.

According to statistics, publishers that use visual content grow their traffic 12 times faster than those that don’t – so graphics and videos are well worth putting into your Facebook marketing campaigns.

Using Canva, you can quickly create:

  • Facebook posts
  • Facebook covers
  • Facebook stories
  • Adverts
  • Videos
  • Logos.

The free and paid versions come with customizable templates that you can quickly edit for your brand, so you don’t need to be a graphic design whiz to use this Facebook marketing tool.

Pricing: Free forever with limited features. Canva Pro $14.99/month and Canva for Teams $29.99/month.

Try out Canva for free.

Read this Canva review for more information.

2. SocialPilot: Social Media Management and Analytics

Facebook marketing tools

SocialPilot is one of the best social media marketing tools that’ll help you save time, enhance your Facebook presence, and hit your marketing goals.

Using this marketing tool, you can schedule posts, engage with your audience, collaborate with team members, and customize your content to give a branded experience.

Its key features include:

  • AI assistant
  • Post planner
  • Browser extension
  • Bulk scheduling
  • Social media calendar
  • Advanced reports
  • Multiple integrations.

Plus, if you’re a social media manager, you can manage between 10 – 50 accounts, across multiple social media channels, depending on your pricing plan.

Pricing: 14-day free trial. Professional $25.50/month, Small Team $42.50/month, Agency $85/month and Agency+ $170/month.

Try out Social Pilot for free.


3. GroupLeads: Growth and Automation for Facebook Groups

1705076764 472 13 Great Facebook Marketing Tools to Help Grow Your Business1705076764 472 13 Great Facebook Marketing Tools to Help Grow Your Business

GroupLeads is another top Facebook tool that helps users convert new Facebook group members into paying customers.

All you need to do is add the extension to your browser, and you can start automating the daily tasks for your group.

The GroupLeads key features include:

  • Facebook group automatic approval
  • Automatically funnel new leads to your email list
  • Auto decline messages and new members
  • Send an automatic welcome message and tag new members
  • Detailed reports and statistics.

GroupLeads is ideal for Facebook group owners who want to take back their time while still growing their group on autopilot.

Pricing: 7-day free trial. Starter $97/year, Pro $127/year and Unlimited $247/year.

Try out GroupLeads for free.

Read this GroupLeads review for more information.


4. ShortStack: Create Viral Contests that Convert

ShortStack is a popular Facebook marketing software for creating giveaways, landing pages, and contests that boost your engagement and leads.

It’s easy to use, even with zero marketing knowledge and it has over 80+ fully customizable, drag-and-drop templates to easily create viral contests that can be embedded on your website or business Facebook page.

Its key features include:

  • Quickly launch interactive contests
  • Use the drag-and-drop software to edit templates
  • Run unlimited challenges and contests to engage new customers
  • Integrate with many other top apps
  • Data management and analytics to keep track of campaigns.

Pricing: 30-day free trial. Business is $99/month, and Pro is $249/month.

Try out ShortStack for free.

Read this ShortStack review for more information.


5. SproutSocial: Facebook Post Scheduling and Management

Facebook marketing toolsFacebook marketing tools

SproutSocial is a social media management platform where you can manage multiple social media accounts, including Facebook pages.

Its key features include:

  • Content strategy, scheduling, and publishing
  • Workflow automation with AI-powered solutions
  • Social media analytics to monitor post-performance
  • Keyword tracking to monitor brand mentions

It has an easy-to-use interface and multiple integrations so you can schedule Facebook posts, engage with your audience, and take your social engagement to new heights.

Pricing: 30-day free trial. Standard $249/month, Professional $399/month, Advanced $499/month, and Enterprise/custom pricing.

Try out Sprout Social for free.

Read this Sprout Social review for more information.


6. DrumUp: Content Marketing and Facebook Page Management

Another powerful Facebook marketing tool to consider using is DrumUp – which helps users create better content and generate more leads from Facebook campaigns.

Add relevant keywords to your business into the content API and get shown traffic-driving posts in seconds that you can share with your audience.

The DrumUp Core features include:

  • Find and share top content from your industry
  • Create, review, and post content with the scheduler
  • Link your blog updates to your social media posts on Facebook.

Pricing: Free plan with limited features. Starter $15/month, Pro $39/month and Small Business $79/month.

Try Out DrumUp for free.


7. Emplifi: Social Marketing, Content Creation and Publishing

Facebook marketing toolsFacebook marketing tools

Emplifi is a Facebook page marketing tool that allows you to manage multiple accounts from your dashboard.

Use the smart social listening tools to find out what’s working, boost publishing efficiency with AI-powered automation, and check the real-time insights to help you make better marketing decisions.

The Emplifi main features include:

  • Competitor analysis and social listening
  • Social media scheduling for posts, videos, adverts and stories
  • Content grading and AI to help you create better content
  • Analytics for free and paid campaigns.

Pricing: Email for a free trial and pricing information.

Contact the Emplifi team for a free trial.


8. Creatopy: Design Pro-Looking Facebook Ads

Creatopy is an ad creation and automation tool that is ideal to use with your Facebook ads manager account.

Using it, you can create stunning visuals for your ad marketing campaigns with the Facebook ad design tools, and there are plenty of templates to choose from – so don’t worry if you’re not great with design.

This Facebook marketing tool comes with an array of features, such as:

  • Easy-to-use video editing and maker tools
  • AI features to save time, like the text generator and image generator
  • Create ads that align with your brand easily
  • Create as many ad sets and variants as you need
  • Team collaboration tools.

Pricing: Free trial available. Basic $32/month, Pro $45/month and Plus $165/month.

Try out Creatopy for free.


9. LeadQuizzes: Create Quizzes and Surveys to Capture Leads

Lead quizzes homepageLead quizzes homepage

LeadQuizzes is another great Facebook marketing tool to help you understand your audience better, scale your brand, and capture more customers.

You can create tailored quizzes in minutes using the simple drag-and-drop builder that can be embedded on your website, shared in an email blast, or posted on your Facebook page.

Its main features include:

  • Choose from over 75 ready-made templates
  • Easily customize your quizzes for your brand and audience
  • Get real-time analytics to learn more about your respondents
  • Seamless integration with a range of marketing tools.

Pricing: 14-day free trial. Standard $49/month, Pro $99/month and Premium $249/month.

Try out LeadQuizzes for free.


10. Facebook Feed Pro: Show Facebook Updates On Your Website

Facebook Feed Pro is a WordPress plugin created by Smash Balloon that will show Facebook updates on your WordPress website.

It can be set up in under 60 seconds, has a ton of customization options to align with your brand, and is fully responsive on mobile devices and any other device.

The benefits of using this Facebook marketing tool include:

  • Save time with Facebook content automatically being fed to your website
  • Get more likes and followers from website visitors clicking through to your Facebook page
  • Display social proof on your website by displaying Facebook reviews and posts
  • All Facebook images are optimized and will NOT slow down your website.

Pricing: Personal $49/year, Business $99/year, Smash $199/year and All Access Bundle $299/year.

Learn more about Facebook Feed Pro here.

Read about the best free WordPress plugins to get more out of your site.

If you’re a small business on a small budget, you may be interested in free Facebook marketing tools to get started with.

Take a look at the marketing tools available for use on the Facebook platform without any upfront investment.

11. Facebook Hot Topics

Facebook hot topicsFacebook hot topics

Facebook Hot Topics is a marketing tool where you can discover the most popular topics that have grown each month on Facebook and Instagram.

These ”Hot Topics” can be filtered by country, month and category, so you can find the relevant information for your needs.

This information can be used for:

  • Creating relevant Facebook posts
  • Crafting seasonal marketing strategies
  • Learning what your audience is interested in.

12. Facebook Ads Library

The Facebook Ad Library is another great tool to help with your Facebook marketing strategy.

This tool allows you to search all the ads that are running across Facebook, and you can filter these according to a search term, location, and category.

The benefits of seeing this information include:

  • See ads from brands in your industry
  • Get information about what ads are working
  • Use this information to create better ads and get more leads and sales.

13. Facebook Audience Insights

Facebook audience insightsFacebook audience insights

Last on the list of free Facebook marketing tools is Facebook Audience Insights.

This tool allows you to find out information about your audience, including:

  • A demographics overview
  • Learn about people’s interests and hobbies
  • Learn about lifestyles and location.

Using this information, you can ensure that posted content fits your audience demographics, which will result in a better ROI for your Facebook advertising strategy.

After reading about the most popular Facebook marketing tools, choosing the best ones for your needs is up to you!

Free Facebook marketing tools can be used by anyone and are a great place to start learning about your audience and what they want to read about.

If you have a little money to spend, a paid marketing tool is worth the investment. It will save you time with automated post-scheduling and lead generation and help you create better content more efficiently.

Want extra help with your Facebook marketing?

Check out these smart ways to use ChatGPT for social media marketing.



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Learn a New Language with This Fresh Approach

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Learn a New Language with This Fresh Approach

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

As exciting as it may be, learning a new language can often feel like a daunting task, with the typical endless vocabulary drills and grammar exercises. But Beelinguapp is here to change the game.

This innovative language learning app takes a fresh approach by combining audiobooks and dual-text reading to create an immersive, engaging experience. And right now, you can get a lifetime subscription to Beelinguapp—and all 14 of its languages—for just $34.99 (reg. $100) when you use code TAKE5 at checkout.

Traditional language learning methods can be time-consuming and overwhelming, especially for busy professionals. Beelinguapp offers a new, intuitive way to learn, making it easy to fit into your daily routine. Instead of memorizing endless vocabulary lists, you’ll follow along as you read and listen to a native speaker, seeing the same text in two languages side by side.

This side-by-side format is the core of Beelinguapp’s unique approach. It allows you to compare your native language to the one you’re learning, improving your understanding in real time. It’s like a language-learning karaoke, where you can follow the text in both languages while listening to a fluent speaker guide you through the pronunciation.

Beelinguapp caters to modern learners by offering 14 languages, including Spanish, English, German, French, Korean, and more. With its audiobook-style lessons and an ever-growing library of texts, you can choose from a wide variety of content—whether you’re interested in fairy tales, news articles, science papers, or novels.

This flexibility allows you to learn the way that best fits your lifestyle, all while gaining real-world conversation skills. The app provides texts at different levels, so you can start as a beginner and gradually build up to more advanced reading and listening skills.

If you’re hoping to learn a new language to help grow your business, this might be just the approach you need.

Through October 27, you can get a lifetime subscription to Beelinguapp for just $34.99 (reg. $100) when you use code TAKE5 at checkout.

StackSocial prices subject to change.

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Nvidia CEO Jensen Huang: Demand For Blackwell AI Is Insane

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Nvidia CEO Jensen Huang: Demand For Blackwell AI Is Insane

In May, Nvidia CEO Jensen Huang said that “the next industrial revolution has begun,” and AI will drive “significant productivity gains.” It looks like he’s right — industry demand for Nvidia’s next-generation AI chip, Blackwell, is through the roof.

“Blackwell is in full production, Blackwell is as planned, and the demand for Blackwell is insane,” Huang told CNBC on Thursday. “Everybody wants to have the most, and everybody wants to be first.”

Related: Nvidia CEO Jensen Huang’s Biggest Worry Shows that Success Has a Downside

Nvidia first announced Blackwell in March and stated that it was the most powerful AI chip in the world with advanced security capabilities, better performance, and more memory. The biggest names in AI, including OpenAI, Microsoft, Meta, Amazon, and Google, will use Blackwell to power their AI efforts.

Nvidia CEO Jensen Huang displays the new Blackwell GPU chip, left, and the Hopper GPU chip, right, in March 2024. Photographer: David Paul Morris/Bloomberg via Getty Images

“There is currently nothing better than NVIDIA hardware for AI,” Tesla and xAI CEO Elon Musk stated, at the time.

Since the initial announcement, Blackwell has hit a few snags in production, leading to delays. Nvidia CFO Colette Kress said in late August that the company has fixed the issue and expects to ship “several billion dollars” worth of the chip in the fourth quarter of 2024.

Related: Nvidia’s Immense Market Power Is Worrying Investors — Here’s Why

The chip costs between $30,000 to $40,000 and took $10 billion to develop.

Huang said that Nvidia has updated its platform significantly with Blackwell, and intends to continue updating it. Nvidia has increased performance by two to three times from its 2022 Hopper chip to its Blackwell chip, which Huang says increases revenue for Nvidia’s customers by two to three times.

“What we’re looking at now is the beginning of the next wave of AI, the biggest wave of AI,” Huang told CNBC. “This is really about companies around the world using AI to be more productive as their digital employees and AI agents and co-pilots and however people describe them, as well as using AI, generative AI, to revolutionize the way they build their products and the products they build.”

Huang said last month that intense demand for Nvidia’s technology and software keeps him up at night. On Wednesday, Nvidia partnered with Accenture to train 30,000 of Accenture’s employees on Nvidia’s technology.

Related: Nvidia CEO Jensen Huang Says Nuclear Energy ‘Is a Wonderful Way Forward’ to Keep AI Data Centers Running



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5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes

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5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes

Opinions expressed by Entrepreneur contributors are their own.

Anyone who has found success as an athlete will tell you that sport teaches lessons that go far beyond the playing field. If you’re looking to succeed in the competitive business environment, there may be no better models than champion athletes. What is it that allows these individuals to achieve greatness? What makes someone a winner? There’s not a single answer. Rather, it’s a combination of things. We’re sharing five of them here. If you follow these lessons, you’ll be poised for a championship in the business world.

Related: 4 Productivity Tips from Extreme Athletes That Will Make Your Business Stronger

Show supreme confidence

Champions have a robust belief in themselves and their ability to succeed. Importantly, this does not mean they expect the journey to be easy. Most things worth having require tremendous effort. Champion athletes devote “blood, sweat and tears” in pursuit of excellence, and they’re willing to make the sacrifice because they know it will pay off. Self-doubters abandon the journey when it gets too hard or when they encounter a few obstacles. Champions persevere because they believe in themselves to the core. This stout self-confidence becomes self-fulfilling. When you fully believe you’ll win if you keep on grinding, you’ll out-grind your less confident competitors. Supreme confidence leads to supreme effort, and supreme effort leads to success.

Like a champion athlete, a winning entrepreneur stays committed when things are tough. Tomorrow’s industry leaders are those who will continue to refine their current pitches and marketing strategies as many times as it takes to reach a breakthrough. They will not be deterred by rejection but rather will learn from it, make adjustments, and come back stronger. This willingness to learn and improve, in fact, is another defining feature of champions.

Always look to improve

Champion athletes, while supremely confident, also possess enough humility to know they always have room to learn and grow. When they take a loss, they review the game film to identify the mistakes they’ve made and see where they need to adjust for the next time. Even when they win, they look at what they could have done better. They also seek input from others. When a coach points out a flaw in their technique, they’re receptive to the feedback and incorporate it into their training. They also look to teammates and even to opponents to learn what others are doing well.

As an entrepreneur, if you lose out on a deal or find a competitor holding a larger share of your targeted market, then look at what they are doing to succeed. Be open to learning and humble enough to seek help from others. Champions are usually their own harshest critics, and their high standards drive them to keep improving. So even when you have some successes, continue looking to level up.

Focus on what you can control

Champions do everything they can to control the variables involved in their sport. Knowing that they can’t fully control the outcome, they go all-in on what they can control, including attitude, effort, and preparation. Entrepreneurs ought to do the same by analyzing their markets, rehearsing presentations multiple times, and scouting both their competition and their potential customers. If you’re meeting with a client, study them ahead of time so you can anticipate the questions they may ask and have impressive answers prepared. Be obsessive about your preparation.

A corollary to this lesson is focusing your post-hoc explanations on what you can – or could have – controlled. After a tough loss, champions do not blame the referee. Instead, they look at what they could have done differently so the referee’s calls would not have mattered. As an entrepreneur, be cautious of attributing bad results to luck or of claiming things weren’t fair. When you do so, you lose motivation to make adjustments for next time. Instead, follow a champion’s lead and know there’s always something you could have done better.

Improvise when needed

Even as champions focus on what they can control, they also recognize that they can’t control everything. Rarely does something go exactly as planned, and the best performers adapt and improvise. Something can always go wrong, and rather than panicking when it does, winners stay confident and make the needed adjustments. Thus, even as you work to control what you can embrace the uncertainty of your sport – or your business, as the case may be.

Related: 5 Lessons Entrepreneurs Can Learn from Pro Sports Teams

Be flexible

You may have noticed that the lessons described above hold some contradictions. Champions have supreme confidence yet also believe they need to get better. They also focus on what they can control while accepting they can’t control everything. Thus, another key to success is adapting your mindset based on the situation at hand. Champions have the mental flexibility to do so seamlessly. Rather than looking for a recipe to follow every time, they embrace the fluidity required to succeed consistently.

This willingness to adapt – to possess an unfixed mindset – is the main premise of the book Extreme Balance: Paradoxical Principles That Make You a Champion, published by Entrepreneur Press. This volume, which I have co-authored with champion athlete and coach Ben Askren and successful business leader Joe De Sena, describes how various champions balance contradictory principles to succeed in their respective sports. It includes chapters such as “Thinking You’re Good Enough and Thinking You’re Never Good Enough,” and “Preparing for Everything and Expecting the Unexpected.” These sections expand upon the lessons described here – and many others – in greater depth. If you want to be a champion entrepreneur, it’s a great resource to help get you there.

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