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Facebook Advertising vs. Google Advertising – Which digital marketing strategy meets the needs of …

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Facebook Advertising vs Google Advertising Which digital marketing strategy

For any business startup to reach the peak of its success, there is an important aspect to invest in besides its product, team and customer acquisition. Let’s look at it squarely – businesses can’t make money without customers. So, this is where marketing and advertising come into the equation.

Advertising development

Advertising has evolved from what it used to be in the past to our present. In the early 20th century, print was the predominant form of advertising for individuals and businesses. Publications used to be spent on publishing companies to showcase their products and services in newspapers and magazines. But the story is different now.

With the birth of the Internet, advertising strategy has moved to another dimension. This technological advance brought it along with digital marketing. When you talk about digital marketing, two things come to mind; Search engine (paid search) and social media (paid social).

Online Marketing

Business brands, both small and large, are leveraging the Internet to acquire new customers, make sales and create awareness. Google And Facebook There are two giants when it comes to digital marketing. There are 4.66 billion internet users Today in the world, which accounts for 60% of the global population. In addition, the average Internet user spends an average of about seven hours online each day, making the Internet the best place for businesses.

You will get more infographics Statista

Among these Internet users worldwide, Facebook has 2.45 billion monthly active users By 2020. While Google is the most used search engine on the Tech Wide Web (92.16%), with 5.4 billion searches Every day until December 2020.

Facebook Advertising vs. Google AdWords

With a large share of Internet users responsible for both Facebook and Google, this makes them for both small and large platforms with the most demand for business for their advertising. But many businesses get confused about which of these two to use in their digital marketing campaign. The question is, should you choose one over the other? If yes, why?

Before you better conclude, here are some statistics you should know:

  • Facebook advertising revenue mostly (about half) comes from the US and Canada
  • India has the highest Facebook ad audience, followed by the United States, Indonesia and Brazil
  • Of hootsuite Global State of Digital in 2019 The report found that a large proportion of Facebook ad viewership comes in Generation Z, particularly those between 18 and 24.
  • Twenty-four percent of Facebook advertising revenue is from mobile.
  • Hootsuite also found that video posts receive more engagement than other types of posts. Compared to video engagement at 6.04%, photo posts are at 4.36%, link posts at 2.78% and status posts at just 16.6 percent.
  • Hootsuite Told that the potential reach of Facebook ads There are 1.9 million people: 43% women and 57% men.
  • Google delivers An 8: 1 return on investment (ROI) – or $ 8 for every $ 1 spent
  • 63% say they would click on a paid ad in Google search results
  • Google Display Network Reaches 90% Of online consumers
  • 33% of people click on search ads because of how relevant the ad is to their search
  • Google owns the world’s largest online display advertising network.

The first thing you should know is that the two platforms are different. And they deliver results based on the marketing goals set by a company. Now, to understand both Facebook and Google ads, let’s take a look at how they are both distinctive in their own way.

Unique Features of Facebook Ads vs. Google Ads

Google advertising is a text-based advertisement that targets keyword search. This means that advertisements specifically target people who offer your business. The advantage of this is that it gives your business the opportunity to be seen by prospects in “purchase mode”.

Facebook advertising, also known as paid social, targets prospects using information such as interests, location, gender, marital status, behavior, etc. Facebook is able to access all this information because it is a platform where people interact and express their lives. . Almost every Facebook user has all the information about his life online. So, Facebook advertising gives you an opportunity to streamline the target audience for your advertisement.

See: Facebook Advertising vs. Google Advertising – Which is better?

Courtesy: Neil Patel

Google advertising is based on pay-per-click (PPC). Advertisers are charged a specific amount when their ad is clicked. On the other hand Facebook charges advertisers after releasing the advertisement and it is running.

Whatever type you choose, both types of ads have their own specialties and uniqueness. And it is best to be seen as a supplement rather than a competitor. Know the scope of both and identify which aspect of your business will each benefit.

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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