How to Enhance Your PPC System with Artificial Intelligence

How to Enhance Your PPC System with Artificial Intelligence

It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers….

Getting Started with Programmatic Advertising

Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses because there continues to…

UK’s competition regulator asks for views on breaking up Google

The U.K.’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on…

Programmatic Guide: Google Campaign Manager

Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms….

MediaLab acquires messaging app Kik, expanding its app portfolio

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim…