Accounting for Future Performance in Paid Media

Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t perfectly predict what comes…

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How To View Google Ads Data In Google Analytics

Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…

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Indeed Advertising: How to Get Started

Indeed: Likely a place you think about looking for jobs if you’re in the market. But have you considered advertising on the platform? If you’re looking to start advertising on…

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Key Google Analytics Features For Effectively Analyzing Data

Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data…

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12 Holiday PPC Optimization Tips

This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now….

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10 Visual Google Ads PPC Reports You Should Use

As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy…

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8 Red Flags to Look Out for in the Interview Process

Everyone knows that interviews can be a very stressful experience. You have worked really hard to get to this stage and it can be easy to turn a blind eye…

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Programmatic Guide: Google Campaign Manager

Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms….

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How to create an event on LinkedIn

LinkedIn rolled out LinkedIn Events this month, enabling users around the world to create offline events. To create an event click the Home icon at the top of the LinkedIn…

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