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When to Post on TikTok: A Simple Guide

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When to Post on TikTok: A Simple Guide


HubSpot Blog research found that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year.

If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works.

In this post, discover new HubSpot Blog data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach.

What’s the best day to post on TikTok?

The best days to post on TikTok are Saturday, Friday, and Sunday. The graph below displays this data.

when to post on tiktok: the best days to post on tiktok

Best Times to Post on TikTok

Marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order. The graph below displays this result.

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when to post on tiktok: best time to day to post on tiktokWhen do you know the best time to post on TikTok for your business?

Our Blog research found the best times and days to post on TikTok. However, deciding the best option for your business depends on your audience and their location and activity.

To pick the best option for your business, you’ll need to access your account analytics within your TikTok for Business account. To get there within the TikTok app,

1. Select the hamburger menu on the top right-hand corner of your profile page.

2. In the Settings and privacy menu, select Creator tools, then Analytics (as shown in the image below). If you haven’t yet enabled analytics, you’ll be prompted to turn them on.

tiktok analytics

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Once you’ve selected Analytics, you’ll see a dashboard with an overview of different metrics. To get more insights into your audience, select the Followers tab. You should then see your audience metrics, as shown in the image below.

sample tiktok follower analytics page

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You’ll be able to see where your audiences are located and when they’re most active. Take note of this information, compare it to the data we found, and select a time frame that aligns with your audience’s presence.

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It’s important to note that testing different posting schedules is always worthwhile to figure out what works best. For example, our data shows that 6-9 PM is the best posting window, and your in-app analytics show your audiences are most active on Fridays. You can run your own experiment where you post at different times between 6-9 PM on Fridays to see what generates the most engagement.

Can you post too much on TikTok?

Most marketers post on TikTok 4-6 times per week. However, as with many social media sites, it is possible to post too much and oversaturate your audiences.

It’s best to test out different options and come up with a strategy that aligns with your goals so that when you do post, you’re sharing content your audiences want to see and when they’re most likely to see it.

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MARKETING

Achieving the Perfect Work-Life Balance with Coworking

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Achieving the Perfect Work-Life Balance with Coworking

Do you have a job that allows you to work from home? If you’re like many small business owners, you keep telling yourself that the money you save from not renting a separate office is justification enough to let your office take over your living space. Is it the best option to work from home given your small business enables it? Many small business owners prefer to work from home, but does it provide you with the work-life balance you require? You may discover that it has certain disadvantages.

Work-life balance is more complicated than you would assume. It can result in a loss of productivity, extreme burnout, nervousness, stress, insomnia, and more. Unfortunately, traditional offices and the work-from-home strategy do not allow employees to maintain a healthy work-life balance. On the other hand, shared offices can make a significant difference in this area. Let’s look at how coworking office spaces can help you strike a work-life balance.

To Improve, Get Social and Get To Work.

Many smaller businesses have discovered that coworking has helped them avoid the problems that come with having a home-based firm. Coworking allows you to communicate with others while avoiding the isolation that comes with working from home.

Coworking provides an ideal environment for networking, business growth, and simply socializing. A coworking space can assist freelancers, entrepreneurs, persons in the creative sectors, and others. It provides a once-in-a-lifetime opportunity to both inspire and be motivated by people around you.

If you currently work from home and find it difficult to strike a work-life balance, consider joining a coworking space. Almost every big city has a number of coworking places where you can work for little or no money.

Flexibility

One of the most important aspects that helps business owners combine personal and professional life of employees is flexibility. Many studies show that allowing employees to work at their leisure and at their preferred location improves employee satisfaction and reduces stress levels.

One of the most significant benefits of coworking spaces is that they allow for flexible work arrangements. Employees that operate from a shared office have more influence over their schedule. For example, based on their most efficient work hours and schedules, individuals can start right away or work late. Flexi plans are available from all major coworking office providers, allowing members to take advantage of flexible work hours.

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Productive Workplace Environment

There is, in fact, a strong link between your workplace and your work-life balance. You will be unable to complete your job if you work from an office or home office that lacks all of the necessary amenities. Unfinished tasks accumulate, sabotaging your work-life balance by eating into your personal time and weekends.

Because of the variety of amenities and distraction-free work environment, coworking spaces make it easier to achieve a work-life balance. From well-equipped desks to comfortable furniture to specialized meeting rooms, entertainment areas, community spaces, and cafeterias, shared offices have everything you could want to boost productivity. As a result, you complete more tasks, freeing you more time for your private lives.

The Importance of Motivation

Another important component that impacts your work-life balance is motivation. Your productivity rises by many notches when you are inspired. It assists in allocating time between personal and professional lives. However, staying motivated while working at home or in regular office spaces, especially as a freelancer or entrepreneur, is difficult.

Because of its community-inspired structure and nature, coworking office spaces might help you achieve a better work-life balance. You’ll be surrounded by like-minded people and have the chance to meet and network with mentors. To put it another way, help is available when you need it. All of this contributes to achieving a healthy balance between your professional and personal life.

Conclusion

Coworking spaces can help you strike the perfect work-life balance by giving you the opportunity to separate your professional and personal life. With so many different options for coworking, it’s easy to find one that meets your specific needs. Whether you need a quiet space to focus or a place to collaborate with other professionals, there’s a coworking option out there for you. Let us help you find the right space for you! Have you found a great coworking space that has helped you achieve better work-life balance? The benefits of coworking spaces are totally up to you. You may not be eligible for all of the benefits, but the ability to tailor them to your business needs is the most valuable bonus of all.

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