MARKETING
Why Google Shopping Ads is essential for your eCommerce business in 2022
There is no shortcut to success but there is a pathway that you can follow to get guaranteed success in eCommerce. Google shopping campaigns and shopping ads can promote your products in such a way that will boost your product visibility. This is because most people searching for products online will easily get your products via Google.
With the constant growth of Google Shopping, the face of retail search marketing has evolved. No matter your business size, you will get lots of clicks, customers, and sales through shopping Ads.
The concept of PPC text Ads of Google is backdated due to the current pace of the marketplace. Google Shopping Ads appear on Google shopping – Google’s sales channel. Also, shoppers can get the ads on top search outputs of Google, including image searches. Therefore, you can spread your product’s visibility organically as well as in a paid format.
The fact is, Google shopping Ads mean increased product exposure and business growth across the Google network. Anyone can outperform the competitors by brushing up their brand awareness as a merchant. Hence, you should read this article to discover why Google shopping ads is essential for your eCommerce business.
In this article, we will represent all the benefits of Google Shopping Ads. In the end, you will learn why Google Shopping Ads is essential for your eCommerce business in 2021.
1. Improve Product Visibility with Shopping Ads
When it comes to increasing product visibility, your business size does not matter. Because Google shopping does its best to make your product easily explorable and visible in SERPs. As a result, shoppers will purchase your products by disco ring it in the top search outputs.
Generally, Google ensures that your products appear in the top search results above the organic ones. Even if your brand isn’t well-known, customers’ search keywords may cause your ads to show in the search results. Therefore, your product’s visibility and online presence will rapidly increase.
The carousel ads include twenty positions to display shopping ads in search results. But the fact is that Google shopping ads are more attractive and effective than search ads. Google triggers the shopping ads based on the relevance of your keywords and shoppers’ search terms. Therefore, you can apply keyword research to product descriptions, contents, and ad copies.
Customers looking for products on Google carry the intention to finalize a purchase process. Therefore, traffic collected from ads can significantly expand your brand awareness capability. Moreover, you are getting a huge opportunity to convert your customers.
2. Automation for your Ecommerce Business
Before creating Google Shopping Ads, you must create a merchant account and product feed. Consequently, your shopping ads will be automated by Google, which will minimize your efforts.
First of all, your product feed’s information will get updated through the automation process of Google. When your store’s latest information syncs with the product feed data, they are correlated. As a result, when you update your store’s information, the product will also get updated.
Google’s unique algorithm matches the suitable products with related keywords. Afterward, it matches those keywords with customers’ search queries. Ultimately, the search output is displayed to the customers via search ads or shopping ads.
Your store may have few products or a large inventory, but the automation process balances the ads campaign on google. Depending on your business platform, you can use different tools to set your product feed accurately. For example, for WooCommerce shops, CTX Feed can create the most optimized product feed instantly.
On the one hand, the automation process of Google saves your time in creating the ads. On the other hand, it makes overall optimization and maintenance easier.
3. Shopping Ads Outperforms Text-based Search Ads
Shopping Ads dominate the text-based ads of Google, and there are multiple valid reasons for that. Retailers are more aware of their investment and return, which is why they are investing more into it.
Consumers are more attracted to shopping ads because they are more attracted to ads with images, text, and other components. After watching all the necessary information on the ads, their buying intention automatically increases. This is why the conversion rate of shopping rate is high enough to satisfy the retailers.
Compared to text-based ads (23%), the conversion rate of shopping ads is notably high (26%). The visible ROI of Google shopping ads is always high and favored by business owners. The true fact is, you are paying less for the shopping ads but, in return, getting a solid customer. You won’t need to pay a single penny unless a shopper clicks your ad.
The effectiveness of shopping ads surpassed text-based ads due to better customer targeting. You are getting product title, ratings, and price altogether in one ad format – shopping ads. Therefore, you will be excited to click on shopping ads from the customers’ point of view.
4. Product Appearance in Various Network
While publishing shopping ads, you are creating a Shopping campaign in Google. As a result, your brand and product appearance is increasing massively across various platforms. Shopping ads appear in the following networks or channels of Google that are crucial for any eCommerce business:
- Appears in normal Google search results (Search engine result pages). These results exclude sponsored ads or text ads.
- Google Shop or Google’s shopping tab is redirected via the search engine of this platform.
- Partner websites of Google or those that come under the Google search network’s raider. You need to set your campaign to accept search partners.
- In numerous Google display networks, including YouTube, Google Discover, Gmail, and more.
So, while creating a google shopping campaign to launch your shopping ads, you get access to a wide range of networks. As a result, when you create a Google shopping campaign to run your shopping ads, you have access to various networks. With this in mind, think about how far your brand will reach with a reasonable investment.
5. Generate High-Quality Leads Via Shopping Ads
The quality product information of Google Shopping Ads will bring you qualified leads for you. Shoppers are looking for a shortcut way to purchase which is authentic and verified. Google shopping ads do their best to provide visually appealing and informative advertisements. As a result, customers will land on your product page with high purchase intent.
Before arriving at your websites, customers are getting their preferred answers via your ads. Therefore, they are waiting to click the “Add to Cart” button and complete the purchase process. The ads are ready-made with product name, image, price, ratings, and brand name. With all this information in mind, customers are convinced to grab the product without thinking any further.
When customers are arriving at your site by clicking the ads, you have to play the cards. This means showing them more elements of your website to let them explore. As a result, after purchasing your product they will stick to your site and purchase again. All you have to do is display enticing offers or preferred products to build long-term relationships.
6. Rapid Output for Your Ecommerce Business
Compared to any other ad formats of Google, shopping ads or pay-per-click ads can bring more traffic right away. Therefore, you will see a high conversion ratio right after going live with your ads.
It takes 12-24 hours for shopping ads to get the approval of Google. Within a brief period, you can launch ads and generate sales. Consequently, millions of shoppers will be able to see your ads when the following objectives are completed:
- Google Shopping Campaign Settings
- Strategy for grabbing Audiences
- Bidding Settings and Strategy
After completing these objectives, you will see a dramatic output on your ROI. Additionally, google shopping ads work perfectly for the following situations:
- While launching new products or a group of products on your site
- While running promotional campaigns
- During sales campaign
- On the seasonal promotional campaign
- To gain rapid sales growth in a short period
- For expanding brand recognition in a massive amount
- To spread brand identity against your competitors
7. Shopping Ads offer Better SEO
Running paid campaign is not mandatory in Google because you can also attain organic results. Previously, only the pay-per-click method was the only way to represent the paid PLAs. But Google offered more flexibility for eCommerce business owners. Therefore, you can get more traffic to your site organically without investing money. Sounds integrating, right?
Google employs the procedure in Shopping ads the same way they utilize SEO to gain traffic. This technique allows shoppers to see the search result that redirects them to your site. As a result, they can view your products via different Google platforms such as the Shopping tab, Lens, Image, etc.
Two methods of getting organic results are:
- Transferring all your product information to google merchant Center account as a product feed. You can follow the same process for paid campaigns.
- To automatically show your data on the free listing, you must have structured data markup on your site.
More than half of the internet traffic is generated from organic traffic. Moreover, a huge amount (40%) of online revenues are coming via search engines. But most customers aren’t interested in going through the second page to search for their preferred product.
Shopping ads, including carousel ads, are ahead of other ads and search results. This is because your ads are on top of other ads, and the front line is getting all the attention of customers.
Wrapping Up
Everyone is so hyped about Google shopping ads, from beginners to the eCommerce giants. The reasons are simple; shopping ads are constantly updating their methods and following the marketplace trends. As a result, you will get synced with the demand of the marketplace and boost your eCommerce business.
We hope our mentioned benefits of Google shopping ads will allow you to launch your own shopping ads asap. It will surely minimize your eCommerce marketing effort and connect you to the ongoing trends of paid marketing.
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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