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Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

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Apple’s upcoming operating system iOS 14 (currently in public beta) could have a big impact on publishers who work with Facebook’s  ad network — at least, according to Facebook.

The company published a couple of blog posts yesterday outlining the potential impact of a major privacy change that Apple announced at WWDC — namely, the fact that Apple will explicitly ask users whether they want to opt-in before sharing the IDFA identifier with app developers, who can then use it to target ads.

In response, Facebook said it will not be collecting this data on its own apps, but it suggested that the bigger impact will be on the Facebook Audience Network, which uses Facebook data to target ads on other publishers’ websites and apps.

“Like all ad networks on iOS 14, advertiser ability to accurately target and measure their campaigns on Audience Network will be impacted, and as a result publishers should expect their ability to effectively monetize on Audience Network to decrease,” the company said. “Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14.”

In fact, the company said that in testing, it found that without targeting and personalization, mobile app install campaigns brought in 50% less revenue for publishers, and it warned, “The impact to Audience Network on iOS 14 may be much more.”

To get a sense of how serious this might be, I reached out to a number of companies and investors in the adtech world. Ron Thomas, general manager for analytics at App Annie (which is moving into ad analytics), described this as “an acknowledgement from a top publisher that IDFA is truly gone and attribution in this post IDFA world is changing.”

And Brian Quinn, U.S. president and general manager at mobile ad attribution company AppsFlyer, said Facebook’s announcement is “a clear message to the market.”

“The possibility of losing Facebook Audience Network as a major source of revenue can potentially devastate the smaller publisher and developer communities on a global scale, which in turn would impact users worldwide that value and utilize apps as they navigate through their daily lives,” Quinn told me via email. “The ability to deliver relevant ads to users  – and prove their effectiveness through attribution – is integral for publishers and developers to build sustainable businesses around their apps and deliver quality content that users love.”

He went on to suggest that “it’s possible to give users control over their data and still provide developers transparency through privacy-centric attribution solutions.”

Others have been more skeptical about the way Facebook is framing the news. For example, famed gadget reviewer Walt Mossberg suggested that we’ll be seeing more “griping about this from Facebook and other leaders of the toxic ad tech privacy theft industry,” but he argued that rather than hurting publishers, all the change in iOS does is “give consumers clear choices.”

Similarly, Jason Kint of Digital Content Next (a trade body representing publishers like The New York Times and Condé Nast) scoffed that Facebook is “pretending to be the messenger of what’s good for publishers,” and he suggested that the company is using Audience Network publishers to deflect from its broader data collection practices.

“A majority of Facebook’s data collection happens across other company’s services and feeds the mothership,” Kint tweeted. (At the same time, Kint and his organization have other concerns about Apple’s control over the ecosystem.)

This isn’t the first time in recent weeks that Facebook has criticized Apple. Earlier this month, the company announced support for paid online events but complained that Apple wasn’t waiving its customary 30% fee. In both cases, Facebook’s language has been mild — but in the platitude-filled world of corporate PR, it still feels remarkable for the company to be challenging Apple so openly.

In a statement emailed to reporters, James Currier of venture capital firm NFX suggested that this conflict is a sign that history is repeating itself:

In 2009 at the beginning of the Facebook platform, you could build an app on Facebook, go viral and gain millions of followers. But Facebook slowly shut down all the viral channels and put an ad server in the way, meaning app creators had to pay to get traffic. Facebook extracted what money they could from the app developers. Similarly, at the beginning of the iOS platform, Facebook could be an app on iOS and get millions of users. Now Apple is going to slowly shut off the oxygen in order to take the value for themselves. This is the law of the jungle and the network effect makes it pretty clear who has the power: iOS.

Beyond Facebook, Apple and the publishers in the Audience Network, Eric Franchi of marketing- and media-focused VC MathCapital suggested that the changing landscape around privacy and ad-tracking is creating new opportunities for startups (including his own portfolio companies zeotap and ID5).

“Facebook’s commentary underscores a) how dependent the marketing ecosystem is on a couple of operating systems and platforms and b) the importance of user identification in making digital marketing work,” Franchi wrote. “We think there is opportunity here for new forms of consent-driven identity solutions to step up.”

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This Facebook Page Shares 116 Memes That Might Teach You Something (New Pics)

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This Facebook Page Shares 116 Memes That Might Teach You Something (New Pics)

What was your experience like in school? Were you straight-A student, or were you more focused on upholding your reputation as class clown than finishing your homework on time? Regardless of how much you remember from the good (or bad) old days in the classroom, it’s likely that there weren’t many memes involved in the curriculum. If there were, I’m jealous! And if there weren’t, don’t worry. We’ve got you covered with your daily dose of educational memes down below!

We’ve gathered some of the best posts from Educational Memes on Instagram to remind you all that learning and laughing don’t have to be mutually exclusive. So, pandas, enjoy these pics that might take you back to the days of packed lunches, recess and raising your hand when you had a question, and   be sure to upvote the ones that make you feel particularly intelligent.

Keep reading to also find a conversation with the creator of this hilarious account, Yashdeep Kanhai, and then if you’re interested in finding even more memes dedicated to living, laughing and learning, you can find Bored Panda’s previous article featuring Educational Memes right here!

More info: Instagram | Facebook


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Soros-Funded Fake News Operation Pushes Facebook to Reinstate Trump Ban

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Soros-Funded Fake News Operation Pushes Facebook to Reinstate Trump Ban

Courier Newsroom also has ties to progressive megadonor Laurene Powell Jobs

George Soros / Getty Images

A progressive billionaire-funded network of Democratic propaganda sites masquerading as legitimate news websites is leading the push to keep former president Donald Trump off Facebook and Twitter.

Courier Newsroom, which bills itself as the “largest left-leaning news network in the country,” organized a petition this week to pressure Facebook’s Mark Zuckerberg and Twitter’s Elon Musk to keep Trump off their platforms. Facebook said Thursday it would reinstate Trump “in the coming weeks.” Twitter reinstated Trump in November, but the former president has not posted on the site. Both sites banned him in January 2021, under pressure from Democratic lawmakers and liberal advocacy groups.

“We cannot allow him to rejoin these platforms and spread more hateful, inaccurate information. Sign the petition now to keep Trump off of Facebook and Twitter,” Courier’s petition says. Blue Amp Action, a Democratic consulting firm, circulated the petition in an email to Courier supporters. The consulting firm has worked for a number of Democratic campaigns. President Joe Biden’s presidential campaign paid Blue Amp Action around $230,000 for media production services in 2020.

Maintaining a ban on Trump could help Democrats in 2024 by depriving the early GOP favorite of access to two of the country’s biggest media platforms. And that aligns with the political goals of Courier Newsroom’s biggest backers.

Laurene Powell Jobs, who inherited $20 billion from her late husband, Apple founder Steve Jobs, was a major funder of ACRONYM, the digital media company behind Courier Newsroom, the Washington Free Beacon reported. While the exact nature of Powell Jobs’s ties to ACRONYM and Courier Newsroom are unclear, she is not the only progressive megadonor propping up the group.

In October 2021, the progressive billionaire George Soros and LinkedIn cofounder Reid Hoffman formed an organization called Good Information, Inc. The group acquired Courier Newsroom, which operates websites designed to look like legitimate local news publications. Soros, the Democratic party’s biggest donor, gave $1.2 million to Courier Newsroom through his Open Society Foundations in 2021 to support the group’s “non-partisan journalism.”

While Courier Newsroom aims to root out political disinformation online, Hoffman has funded multiple projects that used disinformation to help elect Democrats. In 2017, he funded a project in which tech firms created fake social media personas in order to suppress Republican voter turnout in Alabama’s 2017 special Senate election.

Other Soros-funded advocacy groups have pressured Facebook to maintain its ban on Trump.

Media Matters for America, which received $500,000 in Soros cash in 2021, partnered with Accountable Tech to form the “Keep Trump Off Facebook” campaign. MoveOn.org, one of the largest progressive groups in the country, has purchased ads on Facebook to circulate a petition to keep Trump off the platform. Soros donated $450,000 to MoveOn in 2021.

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Wanda Sykes On Why Meta Reinstated Trump

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Wanda Sykes On Why Meta Reinstated Trump

Facebook and Instagram’s parent company Meta announced this week that twice-impeached former president Donald Trump will be reinstated on both platforms, after a two-year suspension.

“The Daily Show” guest host Wanda Sykes was not at all surprised, saying that it’s just a money-grabbing stunt.

In their announcement on Wednesday, Meta stated that “the public should be able to hear what their politicians are saying — the good, the bad and the ugly — so that they can make informed choices at the ballot box.” And to that, Wanda Sykes said “Phooey!”

“Look, we all know Facebook is losing a ton of money and they want that Trump attention back,” Sykes mocked. “They need a hit! Trump is their ‘White Lotus.’”

She added that Trump is “the Jennifer Coolidge of the internet,” breaking out her own impression of the award-winning actress. That said, Sykes does think there needs to be some intense moderation of Trump’s accounts. But she had an idea for that, too.

“I think maybe for the first week, they should just allow him to only post cat photos. You know, let’s see how it goes,” Sykes joked. “If you see a bunch of cats storming the Capitol? Although adorable, shut it down.”

You can watch the full segment from “The Daily Show” in the video above.

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