How we got 75% more e-commerce orders in a single A/B test for this major brand
The Conversion Wizards, a conversion rate optimization (CRO) consultancy, was entrusted with boosting the conversion rates of a multibillion dollar company. We used research to optimize the page and ran…
Read more »
This week in growth marketing on TechCrunch
TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of our favorites…
Read more »
5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…
Read more »
Instagram’s TikTok rival, Reels, rolls out ads worldwide
Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be…
Read more »
UK’s antitrust watchdog takes a closer look at Facebook-Giphy
Potential threats to the free flow of GIFs continue to trouble the U.K.’s competition watchdog. Facebook’s $400 million purchase of Giphy, announced last year, is now facing an in-depth probe…
Read more »
Facebook is bringing ads to shorter videos and Stories
Facebook is expanding its monetization options for video creators. For anyone watching videos posted by those creators, that probably means you’ll see more ads. Facebook App Monetization Director Yoav Arnstein…
Read more »
Facebook knew for years ad reach estimates were based on ‘wrong data’ but blocked fixes over revenue impact, per court filing
Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl Sandberg had already known for years there were problems with a free ad…
Read more »
Facebook will give academic researchers access to 2020 election ad targeting data
Starting next month, Facebook will open up academic access to a dataset of 1.3 million political and social issue ads, including those that ran between August 3 and November 3,…
Read more »
Bustle CEO Bryan Goldberg explains his plans for taking the company public
Bustle Digital Group — owner of Bustle, Inverse, Input, Mic and other titles — could eventually join the ranks of startups going public via a special purpose acquisition company (SPAC)….
Read more »
We need universal digital ad transparency now
15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the…
Read more »