Retailers can now include user-generated images in product review feeds, which creates an opportunity to show future customers pictures of products taken by existing customers.
According to recent data from a Google study, the first place consumers go to research a purchases they plan to make is Google Search. Further, 50% of digital shoppers say images helped them decide what to buy.
This new feature is currently only available on mobile in the US, though Google plans to expand it to more countries over the coming months.
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.