Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no need to refresh the data source.
Hotel Campaigns on Google Ads was launched in an open beta in 2018. Hotel Campaigns on Google Ads are available in more than 150 countries, and the ads appear on Google Search and Google Maps.
Hotel groups using Hotel Campaigns on Google Ads are able to organize hotels by attributes like brand and class; have bidding controls that enable optimization for bidding dimensions like a traveler’s length of stay or check-in day, and audience bidding; Smart bidding powered by machine learning to maximize bookings at a ROI goal; and reporting.
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