SEARCHENGINES
Weekend Google Search Ranking Algorithm Update – November 11th

It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm update, unconfirmed, this weekend, around November 11th and 12th.
I saw chatter start to spike up a bit both in public and private SEO forums on Friday afternoon. I also noticed that the tracking tools, at least some of them, showed more volatility on Friday and Saturday than on a normal weekday this past week.
Weekend Update Trend
Like I said, it seems we have been seeing more volatility signals on the weekends than weekdays. For example, we had reports of an update last weekend, on November 4th and 5th, the weekend before that on October 28th/29th, the spam update kind of surged on a Friday/Saturday with Octber 21st and 22nd, but the one before that was on a Thursday, October 13th.
Recently, it just seems we are seeing adjustments on Fridays and Saturdays. I mean, that can make sense if Google has search launch meetings towards the end of the week and pushes happen on Fridays? I am just guessing here…
SEO Chatter
Here is some of the chatter I found across the SEO community about this unconfirmed Google search update.
I mean I could bomb out like the October spam update; things may return to what they were when the spam update hit; I am trying to stay positive. 2/3 of posts posted yesterday rank 1s …. the fightback is coming, Friday is historically the slowest day for weekdays, today even though it is lower than normal, obviously, it is up almost 10% to last Friday too 😉
‘Tis early Saturday afternoon for me and it is very noticeable that something has been “changed” to my global site in the past 48 hours with a return to mostly single page views per visitor. I have seen this pattern several times before when G has done something therefore it will be interesting to see for how long it continues.
After an above-average first 10 days of the month today is extremely quiet across all sites from all regions.
On Saturday my global site was at the lower end of average page views at just under 61%, today it is looking much more normal with many muliple page views, actual metrics right now show -25% fewer uniques but +20% page views, much closer to average.
I continue to be surprised by the UK hotel site, it is way, way up on previous years for a November with only beer sales down a little, food and accommodation are still going well with Xmas meal bookings ahead of previous years!
Here is some from Twitter:
Hey @rustybrick I am seeing HUGE swings in the SERP these past 24 hours, anything on your end? Dramatic gains and drops in the rankings.
— Taylor Kurtz (@RealTaylorKurtz) November 13, 2022
At least, rankings are not stable.
— Sturdy Business (@SturdyBusiness) November 13, 2022
Rankings completely unstable
— Chris Carberg (@ChrisCarberg) November 13, 2022
yes something definitely happened
— Tariq Aziz (@tariqaziz915) November 13, 2022
Am also seeing, I have mentioned you a day ago
— IjazPMLN (@IjazMNS) November 13, 2022
Massive shuffle in rankings, a lot of SERP volatility.
— Siddhesh N. (☞゚ヮ゚)☞ (@mrspiffffy) November 13, 2022
50% down overnight pic.twitter.com/a96kQo6hlb
— JS (@Jeelanisheik) November 14, 2022
yes suddenly my hit site is gaining again. pic.twitter.com/dX34Jp420X
— Santosh Kumar (@samlinkexpert) November 14, 2022
True Barry, I have already sensed that, like from Thursday actually. My 2 high traffic generating sites suddenly shown a good drop which has normal organic daily click is 51k but now at 43k per day from Thursday actually.
— Amit Saha 🇮🇳 | 🇸🇬 (@amitsh053) November 14, 2022
A few crazy swings across multiple sites.
— Justin Kinley Atkins (@FuziJuzi) November 14, 2022
Google Tracking Tools
Here are what the tracking tool are showing:
Are you noticing any big ranking swings from the weekend? Let us know.
Forum discussion at WebmasterWorld.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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