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HOWTO'S

How to reach more potential customers using social media

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In the third of her articles on how golf clubs can improve their marketing on social media, Lily Hymes looks at proven techniques to get more followers – including potential customers – online.

The main aim of any marketing activity is to reach more customers, and just as importantly, the right customers. This month, I’m going to talk you through how you can do this using your social media channels, so let’s dive right in!

Be social

Social media platforms favour ‘great social media users’ and one of the most important activities to undertake in order to be a great user and in turn reach more potential customers is to be social! Social media is called that for a reason, so follow, like and comment on other people’s content. Appreciate, share and have an opinion. Social media algorithms encourage genuine, positive behaviours on the platforms such as sharing, showing appreciation, quick replies and more.

I’d suggest following local businesses or venues you admire, news outlets, players and bloggers as well as brands that inspire you and create fantastic content. If you like someone else’s content, tell them! Have a question? Ask it! Found a great piece of news relevant to your business? Share it! These things are important elements of successful social media and the platforms will love you for it!

Engagement is key

Social media platforms don’t just favour great social media users; they also favour accounts with high engagement. You may wonder what I mean by this. I’ll explain…

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The way social media algorithms work is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it’s introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.

How do you ensure your content is engaging?

Sharing valuable content (as opposed to promotional) is key. Sales focussed content is important for your business, but tends to be less popular. You could use the 80/20 balance here. Eighty percent of your content should be useful, educational, motivational and so on, while 20 percent can promote your venue.

As well as this, ask questions, reply to comments, talk to your followers, reach out to them and keep the conversation going to increase engagement! Remember to keep it friendly and professional, as your social media accounts are an extension of your business.

Hashtag, hashtag, hashtag

Hashtags are all about getting you seen, so use relevant and popular hashtags on all of your Instagram and Twitter posts (you don’t need to for Facebook). You may want to use a mixture of ‘trend’ hashtags (such as #FridayFeeling), industry hashtags (such as #GolfClub) and location hashtags (such as #Manchester).

For Instagram, it’s possible to use up to 30 hashtags per post, but there is an argument that 11 hashtags is the optimal number, and can seem less ‘spammy’. I would recommend using 11 or more.

Hold competitions

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Competitions are a great way to get new followers and expand your reach. I’d recommend setting up no more than one competition per quarter, with a great prize on offer. You can run the competition across all your channels. In order to enter, encourage your followers to tag a friend / a group of friends – this raises awareness of your page to similar consumers, who may also follow the page / enter the competition – you could even state that the entire group must follow in order to enter.

It’s in the timing

Posting at the right times is very important. Why? The platforms will push your content to more followers if your initial engagement (in the first hour or so) is good. So check your insights (Instagram) to find out when your followers are online, or post at recommended times for the sector, for example, one recommended time for food-related posts is around midday on Fridays (Facebook and Instagram), whereas for your Linkedin business posts, first thing Wednesday mornings are considered best.

Social media advertising

For campaigns where you’re looking to reach a specific audience, for example newly engaged couples for the wedding season, or a specific age range for a membership section, social media advertising is perfect and doesn’t necessarily need a huge budget. You can also use adverts to increase your page following, link to a specific offer on your website, generate leads and much more. If you’re unsure about advertising, I would recommend starting off with a small budget or using a social media expert.

Promote your channels

Everywhere that your venue has a presence should also showcase your social media platforms: on your website, in your clubhouse, on your business cards, flyers, posters, listings, your email signature, anywhere you can think of!

Don’t forget, you can also cross-promote your social media profiles. Turn your Facebook likes into Twitter followers and vice-versa. You want your presence to be known everywhere, which will ultimately grow your organic reach.

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Let me know if you found this advice useful by dropping me a note on lily@19social.net. In my next article, I’ll be sharing various content ideas so that you’re never struggling for inspiration!

Bounce back

The importance of social media in business is more prominent than ever and never more so than in the wake of Covid-19. Jumping on the social media bandwagon is no longer a matter of choice, or a luxury, if your business is to succeed.

Download my latest free ebook here to find out how social media could help you bounce back post Covid-19: www.19social.net/bounce-back-with-social

Author:
Seamus Rotherick

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HOWTO'S

How to Manage Your Online Brand?

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You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

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A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

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Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

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7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

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6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

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3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

About:
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.

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