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The 7 Best Landing Page Builders For 2022

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The 7 Best Landing Page Builders For 2022

Creating measurable leads is essential for driving sales.

But you cannot drive sales if your landing pages don’t convert.

Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance.

Here are seven of the best landing page builders out there, and why each one is worth checking out.

1. Unbounce – Best For CRO

Unbounce is in a league of its own for optimizing traffic.

Several features focus specifically on conversion rate optimization. Furthermore, over 100 and 25 pre-made responsive templates exist.

Setting up several landing page variants to gauge performance is effortless with Unbounce.

However, one of the most powerful features Unbounce offers is the AI-powered feature called Smart Traffic.

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Smart Traffic applies dynamic visitor attributes to redirect traffic to the highest converting landing page variant.

The algorithm includes several attributes such as user location, device type, and demographics.

Unbounce also has opt-in email popups and sticky banners to incentivize users to submit an email that can connect to your email platform of choice.

In addition, if you are running paid traffic, you can use another helpful feature called dynamic text replacement.

Dynamic text replacement rotates the text on your landing pages to create a personalized user experience for user segments from paid media.

More than 15,000 companies use Unbounce.

Pros:

  • Simple to use drag and drop functionality.
  • Dynamic text replacement for SEM campaigns.
  • 125+ templates powered by AI technology.

Cons:

  • No option to add custom classes to CTA buttons.
  • Only premium plans include redirects and integrations.
  • Higher learning curve than other competitors.

2. Clickfunnels – Best For Driving Sales Leads

ClickFunnels focuses on the entire funnel experience through segmented landing page experiences.

Creating landing pages that focus on upselling, cross-selling, and down-selling is seamless with Clickfunnels.

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The primary differentiation between ClickFunnels is the number of sales-focused features, pre-made landing page funnels, and training provided to marketers.

Russell Brunson, a highly seasoned direct response marketer, founded ClickFunnels. Russell created an easy-to-use, highly versatile landing page builder that can drive sales leads.

Some of the best features ClickFunnels offers:

  • Membership Funnels.
  • Webinar Funnels.
  • Checkout funnels

And much more.

Pros:

  • Explicitly designed for generating leads, nurturing leads, and closing leads.
  • Several Pre-built funnel systems.
  • Free and paid training events from top-tier marketers.

Cons:

  • In comparison to competitors, it offers fewer customization options for landing pages.
  • Building unlimited funnels will require a high monthly fee for most small businesses.

3. Wix – Best For Beginners

Wix has millions of users worldwide for a reason.

The Wix platform is easy to start building great-looking websites and landing pages.

In addition, Wix has the lowest learning curve on the list due to its highly intuitive drag and drop user interface.

The best part about using Wix is the free pricing making it the most viable option for users who want to get their feet wet.

Wix also integrates with over 50 payment solutions.

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In addition, if you are focused on ecommerce, you can create ecommerce landing pages to promote exclusive deals and showcase new products.

Wix also offers heatmaps to help optimize the user experience to increase your conversion rate.

Pros:

  • Free to get started.
  • Several pre-built templates.
  • Several integration options.

Cons:

  • Limited control for more advanced options.
  • Ads for the free option.
  • Non-brandable domain name unless you upgrade.

4. Convert Kit – Best For Driving Email Signups

Convert Kit offers robust email journeys, but its landing page builder is also world-class.

Getting started is also free.

Templates are highly customizable and visually stunning.

Furthermore, Convertkit offers thousands of images from a partnership with Unsplash.

The main selling point of Convertkit is the seamless automation integration with third-party tools.

In addition, segmentation tagging can build systems to personalize messages to increase your conversion rate.

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Pros:

  • Free to get started.
  • Thousands of images to use free of charge.
  • Several integration options.

Cons:

  • A/B testing is limited.
  • The analytics can be more in-depth.

5. Divi – Best For WordPress

Divi is a WordPress theme, so building a landing page on-site is simple. The Divi page builder was built by Elegant Themes.

Divi offers an extensive library of high-quality templates, powerful content editing tools, a plugin, and a split-testing optimization tool called Divi Leads.

Creating landing pages is critical, but iterative testing will increase your odds of success.

For example, a recent test conducted by Groove increased conversions on a landing page by 100%.

By using Divi Leads, you can create and test with little to no effort.

Pros:

  • High-quality templates.
  • Flexible pricing options.
  • A/B split testing capabilities.

Cons:

  • Divi has a learning curve due to all the features offered.
  • Limited support.

6. Instapage – Best For Agencies

Instapage is similar to Unbounce, offering highly customizable features for landing page creation.

In addition, it offers 80 high-quality templates.

If you want to build a landing page from scratch or edit one of the eighty templates, the drag-and-drop landing page builder offers powerful features which include:

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  • A form builder.
  • Customizable widgets.
  • Integration options.

Instapage also includes a handy feature called Instablocks.

Instablocks enables you to create reusable landing page assets that you can import into any of your previous landing pages.

Agencies that need to create multiple landing pages for clients will find the Instablocks feature will help free-up bandwidth.

In addition, heat maps and A/B testing help improve conversion rate optimization.

Pros:

  • Reusable pages.
  • Built-in heatmaps.
  • A/B testing.

Cons:

  • Visitor limitations.
  • Reporting is limited.

7. Kickofflabs – Best For Promotional Pushes

Kickofflabs is excellent for promotional efforts on landing pages.

You can dramatically increase your conversion rate by promoting contests on landing pages.

Contest CTAs have a 3.73% higher conversion rate when compared to other CTAs.

In addition, Kicklabs can set up viral giveaways, sweepstakes, and product launches with little to no effort.

Kickofflabs gives you the options of controlling the following:

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  • Pre-launch waitlist.
  • Bonus entry sweepstakes.
  • Leaderboard giveaways.

And much more.

The landing page builder is intuitive and requires little to no learning curve to set up promotions.

Kickoff labs also offer an SMS option to extend your reach offline for giveaways.

Pros:

  • SMS integration option.
  • Multiple contest options.
  • Pre-launch waitlist.

Cons:

  • Pricing is costly for higher trafficked websites.
  • Limited template options.

Conclusion

Depending on what your primary focus may be for creating a landing page, the platform you choose will have differentiated functionality.

There is no right or wrong answer to which landing page builder you should use.

Each platform has strengths and weaknesses.

To weigh your options, consider your budget and business goals and which platform is the most closely aligned to your needs.

More resources:


Featured Image: Griboedov/Shutterstock

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Top 6 Free Survey Maker Tools For Marketers

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Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.

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But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.

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Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

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  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.

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6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:

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Featured Image: Prostock-studio/Shutterstock



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