Connect with us

SOCIAL

6 Smart Tips to Grow your Small Business Using Social Media [Infographic]

Published

on

With more businesses looking to maintain connection with their customers via digital means amid the COVID-19 lockdowns, many are also looking to enhance their social media presence, and ensure that they’re maximizing their engagement opportunities through social apps.

That means more competition, and with many SMBs not even sure what to post to begin with, it can increasingly seem like social isn’t worth the effort as you fail to generate any significant traction with your posts and updates.

So what do you do?

This overview from the team at Salesforce provides a listing of tips to consider, which could help to improve your overall social media approach. And while these tips won’t guarantee viral traction, they do highlight some of the key fundamentals of an effective presence.

Take a look at the tips in the infographic below.

6 social media tips for SMBs

Socialmediatoday.com

Advertisement

SOCIAL

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

Published

on

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

Advertisement

Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish