Connect with us

SOCIAL

Facebook Initiates Legal Action Against More Companies for Selling Followers and Likes

Published

on

Facebook continues to ramp up its legal action against companies abusing its systems, this time launching two new proceedings against peddlers of fake likes and engagement on social platforms.

As explained by Facebook:

Today, we filed separate lawsuits in federal court against four individuals providing services intended to artificially inflate likes and followers of Instagram accounts, a practice known as fake engagement. Defendants Sean Heilweil and Jarrett Lusso, from New York, provided their service using the website boostgram.com. Defendants Laila Abou Trabi and Robin Abou Trabi, based in Dubai, used the website instant-fans.com.”

The two sites are exactly as they sound – dodgy, fake engagement marketplaces where you can pay to artificially inflate your social media presence.

Boostgram

‘Don’t be basic, be awesome’, says the tagline on the Boostgram website, inviting visitors to get ‘real followers’ and engagement for a small price.

There’s no other way to put it, these sites are rubbish, and they will absolutely ruin your social media presence. Not only are fake followers never going to engage with, or indeed, buy from your company, but services like this also wreck your analytics, making all of your data useless. And once detected, they may well ruin your reputation, and/or get your profile banned entirely. 

Yes, it can be tempting to boost your audience in order to present a greater presence online, especially when you’re starting out. But the costs can be disastrous, and it’s generally not worth the risk, or damage caused.

Given this, it’s good to see Facebook continuing to crack down on these fake engagement sellers – which, as noted, it’s increasingly been looking to do over the past year

Early last year, New York’s Attorney General ruled that selling fake social media followers and likes is essentially illegal, in relation to the specific actions of a company called Devumi, which has since gone out of operation. Since that finding, Facebook has used that as precedent to take action against more companies doing the same:

​Yet, even so, there are still many companies offering free likes and followers, but Facebook is gradually ramping up its enforcement, and tackling some of the more commonly known providers as it looks to both punish and disicentivize the practice.

In addition to this, Facebook has also disabled the accounts of several businesses which duped Facebook users through scam ads.

Each of the companies used Facebook and Instagram to post ads for consumer products. When someone clicked the link in the ad to buy a product, the user was redirected to a third-party website to complete their purchase. After paying for the item, the user either never received the item or received an item that is different than the item described in the ad. In all cases, people were unable to return items or obtain a refund.”

As Facebook moves into eCommerce, this will be another key area of focus as it looks to combat scammers taking advantage of its platforms. 

Socialmediatoday.com

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

SOCIAL

Meta Soars by Most in Decade, Adding $100 Billion in Value

Published

on

Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

Source link

Continue Reading

SOCIAL

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Published

on

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



Source link

Continue Reading

Trending

en_USEnglish