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Facebook Launches Redesigned Settings Layout to Make it Easier to Find Each Element

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Facebook is launching a redesigned settings page in the app, in order to make it easier to find the various tools and options available to customize and improve your individual on-platform experience.

Facebook Settings Update

As you can see here, the updated format provides more room between each element, with less text on the main screen to clutter your view, better guiding you towards each option. It also groups several elements together, reducing the amount of main options displayed – the new ‘Payments’ menu, for example, will incorporate all payment tools, as opposed to having each individually listed at present.

As explained by Facebook:

Whether it’s managing the ads people see, adjusting sharing settings, or curating an audience for posts, people shouldn’t have to think too hard about where to start. That’s why we’ve reduced the number of categories, and renamed them to more closely match people’s mental models.”

The settings display, Facebook notes, is now grouped into six broad categories, with each covering various related tools and options.

Those categories are:

  • Account
  • Preferences
  • Audience and Visibility
  • Permissions
  • Your Information
  • Community Standards and Legal Policies

Definitely, it’s a simplified, streamlined approach, with the cleaner, more focused format making it easier to find exactly what you’re after, which should help users better understand the various options available.

Facebook says that the updated format has also enabled it to relocate several standalone settings so that they’re positioned alongside related settings in the display.

“For example, the News Feed setting, which previously lived in a smaller category of its own, now lives under Preferences where it’s grouped with similar settings.”

That makes sense – now, when you go to update your Preferences, for example, you’ll have all of your options available from that one section, as opposed to having them listed in their different functional areas.

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Facebook has also updated its settings search tools, in order to help users find the section they need, while it’s also removed the ‘Privacy Settings’ category entirely, instead moving each privacy element into other, related categories. Which could appear like Facebook’s trying to limit usage of its privacy options, but Facebook says that by incorporating each privacy tool into related categories, that will better align with how users are looking to customize their experience.

But just to be sure, Facebook has also added a new shortcut to Privacy Checkup at the top of the Settings landing page (which you can see in the screenshot above).

Functionally, the update doesn’t add anything new, it simply re-arranges the elements into a more user-friendly format, which, ideally, will better align with how users are seeking out and actioning each aspect.

Of course, we can only go on what Facebook says as to how users are engaging with their settings options, but the example does present a more user-friendly, focused settings layout, which may help optimize usage.

Facebook’s redesigned settings layout is being rolled out to all users from today, across Android, iOS, mobile web and FB Lite.

Socialmediatoday.com

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.

As explained by Pinterest:

“Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.”

Pinterest says that it recently launched its first ads with a small group of early partner brands in these regions, including Tiendas Paris and Publicis Groupe, which has paved the way for today’s full market expansion.

The announcement is the latest in Pinterest’s growing Latin American business push, with Pinterest Ads also made available in Brazil and Mexico last year. The app reaches around 80 million active users per month in the region – over 18% of its total user base – which represents significant opportunity, and highlights the expansion potential that Pinterest still has in this respect.

Further to this, Pinterest also launched ads in Japan just last month, enabling businesses to reach another 8.7 million active Pinners.

It’s somewhat surprising to consider the extended reach that Pinterest is still yet to achieve with its ads business, and how that could translate to more revenue for the company – and with the platform also warning of ongoing revenue pressures throughout 2022, and its overall user base in flux to some degree, it needs to tap into these expanded markets to boost its potential and showcases its value to investors.

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Maybe that will be the remit of incoming Pin CEO Bill Ready, who took over from Ben Silbermann last week. The platform has been on a roller coaster ride throughout the pandemic, with usage reaching new highs, then normalizing once again, which has left many unsure what the future holds for the app. Ready, a former Google commerce chief, will now be tasked with stabilizing the ship, and maximizing performance – and you would assume that this would include a significant expansion of its ad business to facilitate more opportunity.

In selling its new Latin American expansion, Pinterest also reiterates that 97% of the top searches in the app are unbranded, and consist of 2-3 word queries, which makes Pinterest an effective tool to reach people while they’re still considering their next purchase.

“Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.”

There is opportunity in Pins, for sure, and the addition of a Google insider should help to advance its discovery ambitions in this respect.

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