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Snapchat Tests TikTok-Like UX with Vertical Scrolling in Discover

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While TikTok’s future may be a little murky due to ongoing investigations into its processes, its influence on the social media landscape is undeniable.

Already, we’ve seen Facebook roll out new, TikTok-like apps and features, Instagram’s added a new function which it has admitted is its effort to fend off competition from TikTok, while YouTube is also testing out a new, short-form-set-to-music format to combat the trend. Even Byte, which is now welcoming TikTok users into its fold as they seek to diversify their online presence, is adding TikTok-style features to cater to usage trends.

And now, Snapchat also appears to be jumping aboard the TikTok replication train.

As you can see in this image, posted by user @artb2668 (and shared by Matt Navarra), Snapchat’s experimenting with a new, vertical swipe UX for Discover content, similar to TikTok’s swipe-up functionality.

Snapchat UX experiment

Snapchat’s even included instructions on-screen for how to use the option – here’s a closer look a the detail.

Snapchat UX experiment

Snapchat has confirmed the test to TechCrunch, noting that “a very small percentage of its user base” currently has access to the feature.

It’s only for Discover content, not for Stories sent to you by friends, and as noted in the above instructions, users in the test still need to tap through on each Story to advance (as opposed to TikTok which doesn’t have separate Story frames). But you swipe up to move through to the next Story, and swipe across to exit the Discover feed.

It’s an interesting experiment, which, as noted, once again underlines the significance of TikTok’s impact. Of course, every major new functionality eventually gets copied – Facebook pioneered the News Feed, Snapchat is the originator of Stories, etc. Everything that catches on will, at some stage, be replicated, but the momentum with which TikTok has stamped itself on the market is significant, showing that there is still room for innovation beyond the major platforms.

Facebook, too, knows this – which is why its experimental NPE team is busy launching and shutting down new apps every other week, as it looks to tap into the next big trend before someone else stumbles across it. Thus far, those experiments don’t appear to have yielded any significant findings, but maybe, by testing out everything, Facebook will be able to quell rising apps before they gain traction, helping to keep its place atop the social heap. 

In TikTok’s case, it may be also the buzzards circling, looking for ways to pick off users uncertain about the app’s future.

After India banned the app last month, Facebook quickly rolled out Instagram’s ‘Reels’ functionality in the region in order to usher new users across, while US President Donald Trump’s recent comments that America could also look to block the app, as part of China’s punishment for COVID-19, lead to a surge in downloads for alternate tools. It seems logical that those apps would look to add in TikTok-style tools to lure more of those migrating users in. 

Now, with TikTok facing more questions, more of its top creators are, at the least, diversifying their presence in order to safeguard themselves. And as such, Snapchat’s test of duplicate functionality also makes sense.

There’s no word on what Snapchat might be looking to do with the test, or if/when it could see a broader roll out. But it’s another interesting indicator to watch amid the ongoing rise, and re-assessment, of TikTok.    

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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