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Snapchat Tests TikTok-Like UX with Vertical Scrolling in Discover

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While TikTok’s future may be a little murky due to ongoing investigations into its processes, its influence on the social media landscape is undeniable.

Already, we’ve seen Facebook roll out new, TikTok-like apps and features, Instagram’s added a new function which it has admitted is its effort to fend off competition from TikTok, while YouTube is also testing out a new, short-form-set-to-music format to combat the trend. Even Byte, which is now welcoming TikTok users into its fold as they seek to diversify their online presence, is adding TikTok-style features to cater to usage trends.

And now, Snapchat also appears to be jumping aboard the TikTok replication train.

As you can see in this image, posted by user @artb2668 (and shared by Matt Navarra), Snapchat’s experimenting with a new, vertical swipe UX for Discover content, similar to TikTok’s swipe-up functionality.

Snapchat UX experiment

Snapchat’s even included instructions on-screen for how to use the option – here’s a closer look a the detail.

Snapchat UX experiment

Snapchat has confirmed the test to TechCrunch, noting that “a very small percentage of its user base” currently has access to the feature.

It’s only for Discover content, not for Stories sent to you by friends, and as noted in the above instructions, users in the test still need to tap through on each Story to advance (as opposed to TikTok which doesn’t have separate Story frames). But you swipe up to move through to the next Story, and swipe across to exit the Discover feed.

It’s an interesting experiment, which, as noted, once again underlines the significance of TikTok’s impact. Of course, every major new functionality eventually gets copied – Facebook pioneered the News Feed, Snapchat is the originator of Stories, etc. Everything that catches on will, at some stage, be replicated, but the momentum with which TikTok has stamped itself on the market is significant, showing that there is still room for innovation beyond the major platforms.

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Facebook, too, knows this – which is why its experimental NPE team is busy launching and shutting down new apps every other week, as it looks to tap into the next big trend before someone else stumbles across it. Thus far, those experiments don’t appear to have yielded any significant findings, but maybe, by testing out everything, Facebook will be able to quell rising apps before they gain traction, helping to keep its place atop the social heap. 

In TikTok’s case, it may be also the buzzards circling, looking for ways to pick off users uncertain about the app’s future.

After India banned the app last month, Facebook quickly rolled out Instagram’s ‘Reels’ functionality in the region in order to usher new users across, while US President Donald Trump’s recent comments that America could also look to block the app, as part of China’s punishment for COVID-19, lead to a surge in downloads for alternate tools. It seems logical that those apps would look to add in TikTok-style tools to lure more of those migrating users in. 

Now, with TikTok facing more questions, more of its top creators are, at the least, diversifying their presence in order to safeguard themselves. And as such, Snapchat’s test of duplicate functionality also makes sense.

There’s no word on what Snapchat might be looking to do with the test, or if/when it could see a broader roll out. But it’s another interesting indicator to watch amid the ongoing rise, and re-assessment, of TikTok.    

Socialmediatoday.com

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Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers

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Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers


With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.

The coming metaverse shift will further complicate this, with the rise of virtual depictions blurring the lines of what will be allowed, in terms of representation. But with many virtual influencers already operating, Meta is now working to establish ethical boundaries on their application.

As explained by Meta:

From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”

Some of the more well-known examples on this front are Shudu, who has more than 200k followers on Instagram, and Lil’ Miquela, who has an audience of over 3 million in the app.

At first glance, you wouldn’t necessarily realize that this is not an actual person, which makes such characters a great vehicle for brand and product promotions, as they can be utilized 24/7, and can be placed into any environment. But that also leads to concerns about body image perception, deepfakes, and other forms of misuse through false or unclear representation.

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Deepfakes, in particular, may be problematic, with Meta citing this campaign, with English football star David Beckham, as an example of how new technologies are evolving to expand the use of language, as one element, for varying purpose.

The well-known ‘DeepTomCruise’ account on TikTok is another example of just how far these technologies have come, and it’s not hard to imagine a scenario where they could be used to, say, show a politician saying or doing something that he or she actually didn’t, which could have significant real world impacts.

Which is why Meta is working with developers and experts to establish clearer boundaries on such use – because while there is potential for harm, there are also beneficial uses for such depictions.

Imagine personalized video messages that address individual followers by name. Or celebrity brand ambassadors appearing as salespeople at local car dealerships. A famous athlete would make a great tutor for a kid who loves sports but hates algebra.

Such use cases will increasingly become the norm as VR and AR technologies are developed, with these platforms placing digital characters front and center, and establishing new norms for digital connection.

It would be better to know what’s real and what’s not, and as such, Meta needs clear regulations to remove dishonest depictions, and enforce transparency over VI use.

But then again, much of what you see on Instagram these days is not real, with filters and editing tools altering people’s appearance well beyond what’s normal, or realistic. That can also have damaging consequences, and while Meta’s looking to implement rules on VI use, there’s arguably a case for similar transparency in editing tools applied to posted videos and images as well.

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That’s a more complex element, particularly as such tools also enable people to feel more comfortable in posting, which no doubt increases their in-app activity. Would Meta be willing to put more focus on this element if it could risk impacting user engagement? The data on the impact of Instagram on people’s mental health are pretty clear, with comparison being a key concern.

Should that also come under the same umbrella of increased digital transparency?

It’s seemingly not included in the initial framework as yet, but at some stage, this is another element that should be examined, especially given the harmful effects that social media usage can have on young women.

But however you look at it, this is no doubt a rising element of concern, and it’s important for Meta to build guardrails and rules around the use of virtual influencers in their apps.

You can read more about Meta’s approach to virtual influencers here.





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Meta Publishes New Guide to the Various Security and Control Options in its Apps

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Meta Publishes New Guide to the Various Security and Control Options in its Apps


Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.

The guide begins with the basics, including password protections and enabling two-factor authentication.

It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.

Meta security guide

For Instagram, there are also general security tips, along with notes on its comment moderation tools.

Meta security guide

While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.

Meta security guide

There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.

It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.

Definitely worth knowing either way – you can download the full guide here.

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Twitter bans account linked to Iran leader over video threatening Trump

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Twitter bans account linked to Iran leader over video threatening Trump


Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner

Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.

“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.

The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.

Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.

The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.

According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.

The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.

As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.

He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.

Khamenei has repeatedly promised to avenge his death.

On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.

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Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.



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