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This Is How To Use LinkedIn To Sell In 2024

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4 months ago

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This Is How To Use LinkedIn To Sell In 2024

It’s no secret that until a couple of years ago, LinkedIn was seen as the digital equivalent of a stuffy networking event for employees. But as the digital marketing requirements of entrepreneurs have grown more pressurized and it’s become harder to gain traction on video-first platforms such as Instagram and TikTok, LinkedIn has really stepped up, adding more exciting and creative tools for users and helping entrepreneurs realize that it might actually be the best place of all to generate business.

“Generating leads on social media feels harder than ever – particularly now,” observes Laura Taylor, founder of the Social Flow Collective and a LinkedIn marketing expert who specializes in training and strategy for teams, organizations and individuals globally. “Impressions are low as there is a lot of noise everywhere, buyers are being more careful with their cash and ‘just showing up’ isn’t enough anymore.”

Having lost her job in 2020, Laura decided to set up her own consultancy helping female founders expand their digital reach and build their brands on social media. Through strategic networking and content marketing on LinkedIn, within five months she was fully booked – and that was without a website. Realizing how successful you could be on the platform as an entrepreneur, she then decided to niche down.

“I quickly realized the potential and value of specializing exclusively in LinkedIn strategy and optimization. I love working with [it] because, unlike some of the other social media platforms, success comes from connection, collaboration and giving support and value. It’s where reputations are built, credibility established and careers are developed.“

The statistics back this up, too. LinkedIn is currently the leading platform for lead generation with 82% of B2B marketers finding their best success there, and an audience on the platform has twice the buying power of the average online audience.

There’s no doubt that an increasing number of entrepreneurs are migrating to LinkedIn, driven by dissatisfaction with the other platforms available, but just as with any other digital platform, success hinges on leveraging its current capabilities to the fullest. With each year that passes, platforms change and upgrade, so getting on board with what will work in 2024 is vital.

“Currently, only 1% of LinkedIn users create content on the platform, presenting a vast opportunity for voices to be heard,” Laura predicts. “Expect growth in LinkedIn Live and Audio events, which are a great way to connect with your audience and build trust and authority, and [I believe] Vlogs will become even more ubiquitous for personal branding and content marketing. Also, LinkedIn newsletters and thought leadership go hand in hand, so I expect with the increase in Creators there will be more organizations and individuals publishing [them].”

With better engagement, more receptive potential clients and less lurkers, the appeal of using LinkedIn to sell as an entrepreneur is huge and, despite having earned a reputation as a site primarily for the employed, the benefits for business owners and self-employed people are arguably greater.

“When I was employed I barely congratulated somebody on a new role for fear of making a spelling mistake or being too visible there,” Laura recalls. “An employed person will not be able to, or want to comment so publicly about certain things (such as toxic bosses or a current job search), but as a founder you can be more yourself, comment more freely and really get involved in sharing your views publicly.”

According to Laura, these are the steps you need to take to make your efforts a success.

Focus on value first and selling second.

With research showing how much easier and more lucrative your marketing efforts on LinkedIn can be, it’s easy to get over excited and start trying to sell straight away, but Laura doesn’t recommend doing that. “I always recommend a 3 – 2 – 1 strategy: three value posts, two humanized posts and one sales post. Showing your expertise, allowing your audience to get to know and trust you, and then asking people to buy [in this way] works really well.”

But this shouldn’t be used as an excuse to avoid the selling part altogether.

“So many women hate the sales posts but if you don’t put them out you don’t sell. We collectively need to get better at asking for what we want, otherwise you’re just sharing useful information and writing a personal blog on LinkedIn. Every post just needs a purpose behind it.”

Position yourself as a thought leader

‘Thought leader’ is a phrase used so often that it starts to lose meaning, but Laura offers a very specific strategy for developing this side of yourself on LinkedIn.

“Share your expertise by encouraging discussions around the issues that annoy you in your industry – talk about the things other people aren’t talking about. [Don’t be afraid to] share your more polarizing opinions.”

Also recommended?

“Set up a newsletter on LinkedIn that is educational and promotes healthy discussion – one that people look forward to reading – and host LinkedIn events (audio or livestream video) where they can come to listen to you speak and engage with you directly.”

Invest time in creating an engaged community that you support and give back to

Like any social media platform, there’s no genuine shortcut to expanding your audience. We’re all increasingly aware that a substantial following doesn’t automatically translate to sales, so instead of fixating on numbers, Laura recommends prioritizing the cultivation of a genuinely engaged community.

“Commit to spending time everyday on LinkedIn and build it into your marketing strategy. Be consistent and be strategic and make sure your activity is impactful,” she suggests.

When thinking about the people following or connecting with you, she suggests asking yourself the following questions: “Do you have similar audiences? Are you aligned on values? Can you help them? Who is in their audience?”

“The algorithm loves content that gets good engagement and dwell time, so check in with people and support their posts – not just by liking them or sharing ‘great post,’ but commenting on them [thoughtfully].”

Collaborate with others

Laura believes the best way to view LinkedIn is as a networking event.

“Build a community around your personal profile of helpful, supportive people that will mention your name in a room full of opportunities. Connect your community with others. When you nurture your audience, educate and entertain them, create trust and be a cheerleader, that’s when you’ll generate leads.”

Find out more about Laura and Social Flow Collective here.

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12 Proven Methods to Make Money Blogging in 2024

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1 day ago

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May 14, 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

2 months ago

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March 18, 2024

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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3 months ago

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February 26, 2024

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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