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TikTok Adds Live-Stream Intros to Better Facilitate Engagement



This is a small, but potentially valuable addition for your TikTok live-stream broadcasts. As noted by user Jonah Manzano, TikTok has added a new ‘LIVE intro’ option which enables you to add a short text description to welcome new viewers as they come across your broadcast.

TikTok Live-Stream intro

As you can see in these example screens (re-shared by Matt Navarra), the new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into your stream.

That could be a simple way to welcome viewers, and explain what your broadcast is all about, and what you would like them to do, as participants in your stream.

Live-streaming is gradually become a bigger element of TikTok as it looks to broaden its horizons beyond short video clips.

A key challenge with short clips is that they’re more difficult to monetize, because you can’t add mid or pre-roll ads into each specific upload, making direct monetization a challenge. Live-streaming enables more capacity on this front, while TikTok is also exploring longer videos, on-profile shops, promo tiles, product showcase options and more.

And with the app poised to become the third biggest social media platform in the world in 2022, trailing only Facebook and Instagram, it needs to expand its options in order to capitalize on its opportunities in this respect. Vine died out because it couldn’t facilitate monetization for its top stars, which saw them migrate to other platforms instead, and TikTok is now working to avoid the same fate by broadening its creative tools, in various ways.

It’s a smaller element within that overarching push, but live-stream intros are another tool to help maximize opportunities, and get more creators spending more time, and making more money, in the app.



Pinterest Launches Pin Ads in Argentina, Colombia and Chile



Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.

As explained by Pinterest:

“Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.”

Pinterest says that it recently launched its first ads with a small group of early partner brands in these regions, including Tiendas Paris and Publicis Groupe, which has paved the way for today’s full market expansion.

The announcement is the latest in Pinterest’s growing Latin American business push, with Pinterest Ads also made available in Brazil and Mexico last year. The app reaches around 80 million active users per month in the region – over 18% of its total user base – which represents significant opportunity, and highlights the expansion potential that Pinterest still has in this respect.

Further to this, Pinterest also launched ads in Japan just last month, enabling businesses to reach another 8.7 million active Pinners.

It’s somewhat surprising to consider the extended reach that Pinterest is still yet to achieve with its ads business, and how that could translate to more revenue for the company – and with the platform also warning of ongoing revenue pressures throughout 2022, and its overall user base in flux to some degree, it needs to tap into these expanded markets to boost its potential and showcases its value to investors.


Maybe that will be the remit of incoming Pin CEO Bill Ready, who took over from Ben Silbermann last week. The platform has been on a roller coaster ride throughout the pandemic, with usage reaching new highs, then normalizing once again, which has left many unsure what the future holds for the app. Ready, a former Google commerce chief, will now be tasked with stabilizing the ship, and maximizing performance – and you would assume that this would include a significant expansion of its ad business to facilitate more opportunity.

In selling its new Latin American expansion, Pinterest also reiterates that 97% of the top searches in the app are unbranded, and consist of 2-3 word queries, which makes Pinterest an effective tool to reach people while they’re still considering their next purchase.

“Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.”

There is opportunity in Pins, for sure, and the addition of a Google insider should help to advance its discovery ambitions in this respect.

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