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TikTok Adds Live-Stream Intros to Better Facilitate Engagement

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This is a small, but potentially valuable addition for your TikTok live-stream broadcasts. As noted by user Jonah Manzano, TikTok has added a new ‘LIVE intro’ option which enables you to add a short text description to welcome new viewers as they come across your broadcast.

TikTok Live-Stream intro

As you can see in these example screens (re-shared by Matt Navarra), the new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into your stream.

That could be a simple way to welcome viewers, and explain what your broadcast is all about, and what you would like them to do, as participants in your stream.

Live-streaming is gradually become a bigger element of TikTok as it looks to broaden its horizons beyond short video clips.

A key challenge with short clips is that they’re more difficult to monetize, because you can’t add mid or pre-roll ads into each specific upload, making direct monetization a challenge. Live-streaming enables more capacity on this front, while TikTok is also exploring longer videos, on-profile shops, promo tiles, product showcase options and more.

And with the app poised to become the third biggest social media platform in the world in 2022, trailing only Facebook and Instagram, it needs to expand its options in order to capitalize on its opportunities in this respect. Vine died out because it couldn’t facilitate monetization for its top stars, which saw them migrate to other platforms instead, and TikTok is now working to avoid the same fate by broadening its creative tools, in various ways.

It’s a smaller element within that overarching push, but live-stream intros are another tool to help maximize opportunities, and get more creators spending more time, and making more money, in the app.

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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