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Twitter Adds New Updates to its Improved Version of TweetDeck

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After launching a test of its new and improved version of Tweetdeck back in July, Twitter has now announced a new round of updates for the platform, which is still in invite-only mode, but looks set to become more widely available soon.

First off, Twitter’s re-added the DM column, providing another way to stay on top of your various tweet engagements.

TweetDeck DMs

“View, manage and send Direct Messages in the TweetDeck Preview in one or more columns. Better yet, create a Deck to manage all of your DMs and group chats.”

The capacity to manage DMs, alongside your tweets, has always been a helpful element, and the improved display in the new Tweetdeck, along with its updated ‘Decks’, will further ensure that social media managers are able to get the most out of the option.

Twitter’s also looking to improve its real-time monitoring capacity – now, all columns will automatically refresh, helping to keep track of the latest news.

Twitter also recently added the capacity to add an existing account, and switch between multiple accounts in the TweetDeck Preview panel.

The option provides more capacity for managing your updates – if you want to add an existing account:

  • Click your profile icon
  • Select “Add an existing account”
  • Once you’ve added your account(s), you can toggle between them by clicking your profile icon and then click the profile icon(s) of your added accounts

It’s also made it easier to jump to the top of the column (just look for the “Scroll to Top” and “See new Tweets” prompts at the top), while it’s also added a new undo option for when you mistakenly delete a column from your display.

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Finally, Twitter’s added some improvements to its mouse and scrollbar functionality, improving on-screen navigation.

None of these tweaks are necessarily groundbreaking – and as regular TweetDeck users will note, many of these functions have been available, in different form, within TweetDeck for some time. But these new and improved variations will help to maximize functionality, while Twitter also continues to work towards a broader refresh of the entire TweetDeck app.

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As noted, the new version of TweetDeck is currently in testing, with Twitter planning to expand access soon.  

Socialmediatoday.com

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Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

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Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options.

As explained by Meta:

Starting May 19, 2022, an additional set of location targeting options will be available for updated US congressional districts following the US 2020 census. These will be added to all ads interfaces (including the API) and will be denoted with “2020-census”. For example, North Carolina’s updated district 5 will be available in location targeting as “North Carolina’s 5th District-2020-Census, United States”.”

It’s a small change in the broader scheme, but could have big implications for those targeting ads based on political announcements or movements, with the more specific location qualifiers providing more considerations for your ad approach.

Meta also notes that as new congressional districts are finalized, it will make them available in its ads interfaces.

“If a state’s updated congressional map is currently in litigation, there will not be a new targeting option for it yet. If an updated congressional district isn’t available yet, we recommend using other location targeting options based on locations such as, such as targeting postal codes, cities and counties.”

So you have various options for geo-targeting your ad campaigns, but the updated districts will provide more accurate audience estimate data, and more specific focus on electoral zones.

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The current, pre-2020 census congressional district targeting options will remain available to advertisers through to the beginning of 2023.

“These districts’ names and boundaries will remain the same. For example, North Carolina’s pre-2020 census district will be available as “North Carolina’s 5th District, United States”.

Again, it’s not a major change, but it does provide more insight into how Meta’s US ad targeting regions are defined, which could have specific value for businesses looking to target ads based on political impacts, interests, regional preferences, etc.

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And with Apple’s ATT prompts taking a chunk out of Meta’s data tracking, you need all the tools you can to maximize ad performance. Up to date location and population data can only help in assessing potential impact.

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