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Twitter Launches New Insights Series Analyzing the Latest Trends in Media and Entertainment

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Twitter’s looking to provide more insight into the evolving discussion around media trends in the app, via a new content series that will highlight key pointers and notes to assist with marketing strategies.

As explained by Twitter’s Head of Media & Entertainment Ged Tarpey:

“The goal is to unpack the latest Media and Entertainment news, trends, and insights on Twitter as they happen. I’ll be sharing my perspective and why it’s important for entertainment marketers.”

The first overview in the series looks at the re-opening of movie theaters, and how Twitter users are responding to having big-screen entertainment come back.

As explained by Tarpey:

On Twitter, we see that excitement unfold in real-time. Conversations around movies have grown +105% YoY. That’s because Twitter is a place for discovery, discussion, and dissection. When new trailers are released on Twitter, fans from all over the globe share their thoughts and reactions.”

Twitter has always been the key platform for discussing real-time trends and reactions, with the fast-moving nature of the tweet feed lending itself to that initial buzz and chatter.

Tarpey also notes that more people are watching trailers on Twitter than ever before, with a 35% increase in daily average organic trailer views, while the discussion around films and fandoms has also expanded into TV, with 72% of surveyed users indicating that Twitter “makes them feel like they are part of an online community” while watching a TV show or movie.

Tarpey also highlights the benefits of Twitter’s new audio Spaces to enhance that connection:

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“From F9 to A Quiet Place 2, highly anticipated films are assembling the cast and crew to answer questions and get fans excited for the premiere. The magic of Twitter Spaces is that it helps bring a community even closer around your content, and it creates a stage for in-depth and intimate conversations in front of film fans on Twitter.”

Indeed, from Spaces to Twitter’s evolving content creator tools, including newsletters and subscriptions, it may well be becoming a more encompassing home for fandoms, with more ways than ever to build communities within the app.

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Which, of course, also presents even more targeted ad and promotional opportunities – and with a huge slate of films set for release in the coming year, after many were held back due to COVID-19, this discussion is only set to rise, offering more tie-in opportunities.

It’s worth noting how Twitter users respond to such, and data insights like this can play a guiding role in establishing a tweet strategy, and linking into such shifts.

Tarpey says that future editions of his new series will provide similar data insights and notes on evolving trends, and how brands can utilize Twitter to maximize their performance around such.

You can read Tarpey’s full ‘From The Director’s Chair’ overview here.  

Socialmediatoday.com

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Taking a swipe at social media: More safeguard controls are needed

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Instagram hits pause on kids' version after criticism

Social media – © AFP/File SAUL LOEB

Today, June 30th, is ‘World Social Media Day’. Does the world need a social media day? World Social Media Day was launched by Mashable on June 30, 2010. It developed as a way to recognize social media’s impact on global communication and to ‘celebrate it’.

Given the prevalence of social media, whether further publicity is needed is debatable. Also, not everyone is celebrating the contribution of social media for there are some who reman deeply concerned about online safety.

According to Miles Hutchinson, Chief Information Security Officer of Jumio, the event serves as a reminder to consumers and organizations of the importance of securing social media platforms to protect children from potentially harmful products and people online.

Hutchinson explains to Digital Journal about what the aims and objectives of the event are: “World Social Media Day reminds consumers and organizations of the importance of safeguards to protect children from potentially dangerous people, content and products on social media platforms.”

In Hutchinson’s view, a regulatory framework is needed: “Social media organizations, in particular, have an ethical obligation to protect children, and they can do so by leveraging age and identity verification methods to keep children from accessing mature content, purchasing age-restricted products, encountering predatory individuals or being exposed to privacy policies designed for adults.”

But do social media providers deliver?  Are they meeting this ethical obligation? The view of consumers suggests they are not.

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Hutchinson finds: “Recent survey data shows that 83 percent of consumers want social media platforms to verify their users and hold them accountable for their online activity.” This high number requesting support from social media firms suggests that this support is not forthcoming.

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Hutchinson finds that there are too many threats on social media: “Federal investigators estimate that there are over 500,000 online predators active every day, that they have multiple online profiles, and that more than 50 percent of their victims are ages 12 to 15.”

This means social media firms are failing. Hutchinson continues: “It is evident that crucial safeguards are missing from these social media platforms, which are failing to protect children in the digital age.” What Hutchinson recommends is a series of measures, such as: “By utilizing identity verification, biometrics and multi-factor authentication to verify the age and identity of their users, social media platforms can offer children a safer internet experience while allowing for the adaptability and flexibility to meet new threats, regulations and challenges as they arise.”

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