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WhatsApp Rolls Out Expanded Image Display in Messaging Threads

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Here’s a small, but handy tweak from WhatsApp. From today, it’s rolling out a new update to the way images and videos are displayed in message threads, showing more of the image in-line, as opposed to cropping them down to fit.

As you can see here, the new image display process will show bigger visuals to better represent the full context in scope.

It’s not ground-breaking, of course, but it’s a good update, which will make it easier to display images in your message threads, and could also facilitate new options for business users, as WhatsApp continues to expand its business use case.

The update is similar to a current test at Twitter, which also displays bigger images in-line within user timelines.

Twitter image test

That ensures that users are seeing a better representation of what you want to display, as opposed to the cropped version – which could get more people to stop mid-scroll and check out your message.

Again, it’s a simple tweak, but by reducing the considerations around how content is displayed, it makes it easier to focus on maximizing your messaging, and sharing visual content that generates best response, rather than focusing on the exact right image dimensions and trying to squeeze your image as you want to be seen.

The WhatsApp update is rolling out from today in the latest version of the app.

Socialmediatoday.com

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

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It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

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YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

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