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YouTube Announces #CampYouTube to Keep Kids Engaged, New Learning Toolkits for Creators

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With regular kids summer camps off the cards this year due to COVID-19, YouTube is offering some online alternatives, while it’s also added a new set of education resources to help creators maximize their YouTube presence.

First off, YouTube has today announced a new #CampYouTube initiative which aims to re-create some of the most popular camp experiences via YouTube videos.

Camp YouTube

As explained by YouTube:

With Google searches for “virtual summer camps” spiking over the past few weeks, we want to help parents structure this new normal. Starting today, Camp YouTube will spotlight content on the [email protected] site and YouTube Kids across beloved summer camp themes, such as arts, adventure, sports, STEM, and more. We’ll have over 1,200 videos programmed during this two-week period with content refreshed every weekday through Sunday, July 5.”

The COVID-19 restrictions have meant parents need to increasingly rely on digital tools to keep their kids entertained. And while you might not want your kids to be spending even more time watching YouTube videos, the #CampYouTube initiative may help to provide some level of normalcy and interaction, along with an educational element, helping to supplement that lost camp experience. 

The increased reliance on YouTube for entertainment may actually make YouTube stars even more prominent and significant to the next generation. YouTube celebrities like PewDiePie already dominate online culture, and with kids spending even more time within these worlds, you can expect YouTube stars to become increasingly influential over time.

If kids were already aspiring to become YouTube stars over astronauts last year, that’s probably even more the case now, which could have significant impacts for future content and outreach strategies.

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And that also leads into the next new announcement from YouTube – the platform has additionally launched a new set of learning toolkits, designed to help creators maximize their YouTube channels.

There are currently five learning toolkits on the platform, with more to come. And even if you’re not a YouTube creators, it could be worth taking a look in order to get a better understanding of the way the platform works. 

No doubt there’s going to be a heap of aspiring YouTubers looking into their options over Summer, and these new info tools could provide guidance. Maybe, your son or daughter will become the next big star, earning millions for sharing their stories online.

It’s not necessarily easy to do – while anyone can create a YouTube channel, the same rules of all entertainment mediums apply: you need to actually be entertaining and engaging in order to build an audience. That, in many cases, is a natural ability, or not, but given the state of the current employment market, and the capacity to earn through YouTube videos, there’ll undoubtedly be a lot more people considering this as a potential option at present.  

Socialmediatoday.com

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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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