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YouTube Connected TV Viewing and Advertising in the US [Infographic]

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One of the most significant video trends of the past few years has been the adoption of digital channels on our home TV sets, with more and more people now watching content from platforms like Netflix, Disney+ and HBO Max streamed directly to the largest screen in their house.

Reaching people’s TV sets has long been considered the top ad outreach option, but also, one of the most expensive. That’s kept it out of reach for the majority of brands – but now, with people viewing more YouTube content on their TV sets, that’s becoming a more viable, and potentially valuable consideration, with YouTube adding more tools and options to cater to this usage.

So how many people are actually watching YouTube on their home TV sets?

Check out this new report from eMarketer and media services and technology company Sightly, which provides an overview of some key OTT consumption trends, which could change your approach to digital advertising in 2021.

YouTube OTT trends

Socialmediatoday.com

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UK eyes big TikTok fine over child privacy lapse

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Image: – © AFP Kazuhiro NOGI

Britain on Monday warned it could fine TikTok £27 million ($29 million) over a potential failure to protect children’s privacy on the Chinese-owned video app.

The Information Commissioner’s Office said the social media company “may have processed the data of children under the age of 13 without appropriate parental consent”.

The ICO also found that the short-form video platform may have “failed to provide proper information to its users in a concise, transparent and easily understood way”.

The watchdog has served the group with a notice of intent — which is a legal document that precedes a possible fine — over the possible breach of UK data protection law.

“We all want children to be able to learn and experience the digital world, but with proper data privacy protections,” said Information Commissioner John Edwards.

“Companies providing digital services have a legal duty to put those protections in place, but our provisional view is that TikTok fell short of meeting that requirement.”

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In response, TikTok said it disagreed with the ICO’s provisional views and stressed that no final conclusions had been reached.

“While we respect the ICO’s role in safeguarding privacy in the UK, we disagree with the preliminary views expressed and intend to formally respond to the ICO in due course,” TikTok said in a statement.

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