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YouTube Expands Health Labels to More Regions to Combat the Spread of Misinformation

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YouTube Expands Health Labels to More Regions to Combat the Spread of Misinformation

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YouTube has announced that it’s expanding its labels on videos from authoritative health sources to three more regions, while it will also prioritize links to these clips in local searches related to health concerns.

As shown in these examples, videos from recognized health sources in Brazil, India and Japan will now include an ‘accredited hospital’ or similar notifier, providing additional assurance and endorsement of the content.

Additionally, YouTube will also add a new ‘health content shelf’ at the top of the results page in each region, which will link to content from these recognized sources.

YouTube Health update

YouTube first launched these new health tools in the US last year, amid a rise in people seeking authoritative information about COVID-19. The tools give priority to content from officially recognized sources – in this case, as identified by The World Health Organization and NAM – but they don’t limit the results user see, as such. That means that users will still be able to find health info from a range of providers, but ideally, these official labels and promoted clips will help to reduce the spread of harmful misinformation in the app.

It’s an important push, especially amid the pandemic, with many people turning to YouTube for information, on a range of topics. The platform has been identified as a key source of conspiracy ‘rabbit holes’ in the past, with its video recommendations sometimes taking users into questionable territory, without them necessarily even realizing, while YouTube has also been identified as a focal platform for anti-vaxxers to spread their messaging, which can sometimes help them evade tougher restrictions on such in other apps.

For its part, YouTube has banned COVID misinformation on its platform, and has enhanced its detection and enforcement. But even so, it continues to be a source of referral links for related content, and any additional steps it can take to dilute the influence of such will help.

YouTube hasn’t provided any info on the effectiveness of the labels in the US, but the expansion suggests that it is seeing results.

YouTube further notes that it will look to expand the program to more countries ‘in the coming months’.

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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