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YouTube Lists the Top Videos and Creators of 2020



YouTube has published its annual list of the top videos and creators on the platform, showcasing the content that’s gaining the most traction, and the stars and topics that are seeing the biggest focus in YouTube clips.

The listings could help you improve your YouTube content approach. First off, on videos – the top trending videos on YouTube in 2020 were:

  1. Netflix Is A Joke – 8:46, Dave Chappelle
  2. Mark Rober – Building the Perfect Squirrel Proof Bird Feeder
  3. SNL – First Debate Cold Open
  4. JeffreeStar – We Broke Up
  5. MrBeast – I Bought The World’s Largest Firework
  6. NikkieTutorials – I’m Coming Out.
  7. Dream – Minecraft Speedrunner VS 3 Hunters GRAND FINALE
  8. NBC – Ricky Gervais’ Monologue – 2020 Golden Globes
  9. Dude Perfect – Quarantine Stereotypes
  10. SomeGoodNews – Some Good News with John Krasinski – Ep 1

There aren’t really any definitive content trends here, with a fairly broad range of topics and types. Comedy is still a big winner, though the comedy videos here also align somewhat with social justice messages, while gaming and positive-themed clips have done well amid the challenges of the year.

The listing of top platform stars provides a little more insight into what’s gaining traction on the platform.

  1. MrBeast
  2. Dream
  3. ZHC
  4. SSSniperwolf
  5. Tiko
  6. Chloe Ting
  7. JoshDub
  8. The Royalty Family
  9. LazarBeam
  10. James Charles

The most consistent focus here is gaming – five of the ten channels listed are largely aligned with gaming-related content, with Fortnite, Minecraft and Among Us being the top games getting attention from these creators.

Gaming is a massive influencer of modern youth culture – if you haven’t considered the significance of gaming, and how it relates to emerging content trends, you could be missing major opportunities. Not all brands will have products or offerings that align with gaming, but it’s worth considering the influence of gaming culture, and how that might fit within your messaging in 2021.

The other key themes among these influencers are large-scale projects (hard to replicate), fitness videos and make-up tutorials.

That could suggest that investing big in your videos could help boost performance – Mr. Beast and ZHC, for example, take on massive, expensive projects, which include donations to various people and causes. This aligns with the broader focus on social good initiatives among younger audiences, and there is some evidence to suggest that could be a good approach. But as noted, it’s difficult to the replicate success of these channels.

But even so, it is worth noting what they’re doing, and how that could relate to your own YouTube content approach. If you’re looking for ways to up your YouTube performance, these are the channels worth investigating, and the top clips may also provide some further guidance on what works.




WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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