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YouTube Outlines How ‘Shorts’ Views and Counted, and How They’ll Impact Channel Analytics

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Are you looking to utilize YouTube’s new Shorts video option in 2021?

The platform’s TikTok-esque ‘Shorts’ video feed is still in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. But all users are able to upload Shorts clips right now, by sharing short vertical videos (up to 60 seconds in length) and including #Shorts within the title or description.

That could be another way to boost your distribution and reach on the platform, by getting your videos into the dedicated Shorts feed, which is now appearing for most users within the YouTube app.

YouTube Shorts

And as you can see here, some of these Short clips are clearly getting some big view counts.

But with Shorts clips being so… well, short, how are their views counted, and how does that then impact your overall channel analytics?

YouTube has provided some specific insight on this in a new Creator Insider video, which outlines how Shorts views are measured, and what creators need to note within the new process.

First off, on Shorts view counts – YouTube says that Shorts views are included within your regular view count data in your analytics: 

“They are counted the same say for Shorts as for regular videos, so they also contribute to your channel-level view count and don’t get filtered out in any way.”

You can see how many views you get from Shorts in the ‘Traffic Source Type’ card on the ‘Reach’ panel within the ‘Analytics’ tab of YouTube Studio:

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YouTube Shorts insights

YouTube notes that these specific Shorts views are from viewers who’ve swiped up to your video within the Shorts player, while those who’ve clicked on your Shorts clips from the Home tab would not be counted in the specific Shorts views data.

In terms of how Shorts views will impact your other stats, YouTube says that people could see shifts in their data, relative to how active they are with their Shorts clips, but that it shouldn’t cause any performance issues. 

“If you do have a lot of Shorts, your average view duration could go down because, of course, the videos are shorter. This shouldn’t hurt your channel performance in any way, it’s just, kind of, an attribute of the video. Same thing for click through rate – because most people will swipe to your video rather than click on it based on a thumbnail, that metric might also change, but again, it shouldn’t really impact your performance.”

YouTube also notes that it’s currently filtering Shorts views out from its revenue per mille (RPM) stats because Shorts views are not monetized, and leaving them in could be confusing for channel owners.

As noted, YouTube is still in the process of expanding the availability of Shorts to more regions, and as it does, it will become a bigger consideration for creators, and brands, across the platform. The insights here point to that next stage, in getting creators prepared for the next expansion of the option – which could be worth noting in your YouTube planning.

Socialmediatoday.com

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Iran pop singer silenced, but his song remains a protest anthem

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Shervin Hajipour's song "Baraye" draws on the tweets of Iranians longing for a normal life

Shervin Hajipour’s song “Baraye” draws on the tweets of Iranians longing for a normal life – Copyright Indo-Tibetan Border Police (ITBP)/AFP –

David Vujanovic

Even though he has been silenced, Iranian pop singer Shirvin Hajipour’s impassioned song in support of protests over Mahsa Amini’s death in custody remains an unofficial anthem of the movement.

The song “Baraye” notched up 40 million views on Instagram before it was deleted when Hajipour was arrested, but he has since been freed on bail and has distanced himself from politics, likely as a condition for his release.

Baraye, the Persian word “For” or “Because”, is composed of tweets about the protests and highlights longings people have for things lacking in sanctions-hit Iran, where many complain of hardship caused by economic mismanagement.

It also draws on everyday activities that have landed people in trouble with the authorities in the Islamic republic.

“For the sake of dancing in the streets; Because of the fear felt while kissing; For my sister, your sister, your sisters,” the song’s lyrics say.

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“Because of the embarrassment of an empty pocket; Because we are longing for a normal life… Because of this polluted air.”

Baraye has been heard played loudly at night from apartment blocks in Iran to show support for protests sparked by Amini’s death on September 16, after the notorious morality police arrested her for allegedly breaching rules requiring women to wear hijab headscarves and modest clothes.

It was also sung with gusto by the Iranian diaspora at rallies in more than 150 cities around the world at the weekend.

In one clip shared by the New York-based Center for Human Rights in Iran, a group of schoolgirls without headscarves is seen singing Baraye in class with their backs to the camera.

The tune was removed from Hajipour’s Instagram account shortly after his arrest but is still widely available on other social media platforms, including Twitter and YouTube.

– ‘Because of forced Instagram stories’ –

Hajipour’s lawyer Majid Kaveh said he was released on bail at noon on Tuesday.

The reformist Shargh newspaper said his family had been informed of his arrest in the northern city of Sari on Saturday, in a report that cited his sister Kamand Hajipour.

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She had said in an Instagram post that her parents had been informed of his arrest in a call from the city’s intelligence ministry offices.

Shortly after his release, Hajipour was back on Instagram, but this time to apologise and distance himself from politics.

“I’m here to say I’m okay,” he told his 1.9 million followers on the platform.

“But I’m sorry that some particular movements based outside of Iran — which I have had no relations with — made some improper political uses of this song.

“I would not swap this (country) for anywhere else and I will stay for my homeland, my flag, my people, and I will sing.

“I don’t want to be a plaything for those who do not think of me, you or this country,” he added.

In response to his post, many on Twitter suggested the line “Because of forced Instagram stories” should be added to the lyrics of the song.

Human rights groups including Article 19 have repeatedly called on Iran to end its use of forced confessions, which they say are false and extracted under duress or even torture.

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In one recent case, a young Iranian woman, Sepideh Rashno, disappeared after becoming involved in a dispute on a Tehran bus with another woman who accused her of removing her headscarf.

She was held by the powerful Islamic Revolutionary Guard Corps and appeared on television in what activists said was a forced confession before being released on bail in late August.

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