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Top Google Searches (US & Worldwide)

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Top Google Searches (US & Worldwide)

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck!

We’ve pulled four lists from our database of 19.8 billion keywords:

Top 100 Google searches in the U.S.

# Keyword Search volume
1 facebook 160,000,000
2 youtube 151,000,000
3 amazon 121,000,000
4 weather 103,000,000
5 google 70,000,000
6 walmart 63,000,000
7 gmail 59,000,000
8 google translate 42,000,000
9 home depot 41,000,000
10 yahoo mail 39,000,000
11 yahoo 38,000,000
12 wordle 34,000,000
13 election results 33,000,000
14 fox news 32,000,000
15 december global holidays 28,000,000
16 ebay 28,000,000
17 food near me 28,000,000
18 instagram 26,000,000
19 costco 24,000,000
20 restaurants near me 24,000,000
21 nfl 24,000,000
22 nba 24,000,000
23 google maps 24,000,000
24 amazon prime 23,000,000
25 starbucks 23,000,000
26 weather tomorrow 23,000,000
27 best buy 22,000,000
28 cnn 22,000,000
29 walgreens 21,000,000
30 translate 20,000,000
31 espn 20,000,000
32 lowes 20,000,000
33 mcdonalds 19,000,000
34 craigslist 19,000,000
35 usps tracking 19,000,000
36 news 19,000,000
37 zillow 18,000,000
38 traductor 18,000,000
39 nfl scores 17,000,000
40 calculator 16,000,000
41 twitter 16,000,000
42 target 16,000,000
43 wells fargo 15,000,000
44 netflix 15,000,000
45 restaurants 15,000,000
46 bank of america 15,000,000
47 food 14,000,000
48 chick fil a 14,000,000
49 cvs 14,000,000
50 indeed 14,000,000
51 google docs 14,000,000
52 trump 14,000,000
53 macys 13,000,000
54 bba scores 13,000,000
55 etsy 12,000,000
56 kohls 12,000,000
57 msn 12,000,000
58 roblox 12,000,000
59 dominos 12,000,000
60 shein 11,000,000
61 hotmail 11,000,000
62 google classroom 11,000,000
63 bitcoin price 11,000,000
64 aol mail 10,000,000
65 ups tracking 10,000,000
66 pizza hut 10,000,000
67 facebook login 10,000,000
68 fedex tracking 10,000,000
69 walmart near me 9,900,000
70 autozone 9,700,000
71 taco bell 9,700,000
72 maps 9,600,000
73 usps 9,500,000
74 english to spanish 9,500,000
75 dollar tree 9,400,000
76 tiempo 9,300,000
77 gas station 9,300,000
78 gmail login 9,000,000
79 lakers 9,000,000
80 southwest airlines 8,700,000
81 google flights 8,600,000
82 dow jones 8,500,000
83 american airlines 8,500,000
84 restaurant 8,400,000
85 paypal 8,300,000
86 chipotle 8,300,000
87 old navy 8,300,000
88 ikea 8,200,000
89 airbnb 8,100,000
90 capital one 8,100,000
91 linkedin 8,000,000
92 speed test 8,000,000
93 google drive 7,900,000
94 spanish to english 7,800,000
95 amc stock 7,800,000
96 fedex 7,700,000
97 coffee 7,700,000
98 hobby lobby 7,500,000
99 gas 7,500,000
100 facebook marketplace 7,500,000

Sidenote.

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand for many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Top 100 Google searches globally

# Keyword Search volume
1 youtube 1,163,000,000
2 facebook 1,033,000,000
3 google 513,000,000
4 whatsapp web 490,000,000
5 weather 400,000,000
6 gmail 394,000,000
7 translate 367,000,000
8 amazon 348,000,000
9 google translate 332,000,000
10 instagram 301,000,000
11 traductor 235,000,000
12 hotmail 206,000,000
13 cricbuzz 196,000,000
14 tiempo 170,000,000
15 fb 146,000,000
16 satta king 123,000,000
17 yahoo mail 121,000,000
18 yahoo 119,000,000
19 weather tomorrow 110,000,000
20 google maps 108,000,000
21 погода 99,000,000
22 tradutor 89,000,000
23 sarkari result 86,000,000
24 переводчик 85,000,000
25 yandex 83,000,000
26 tiempo mañana 78,000,000
27 walmart 76,000,000
28 ebay 74,000,000
29 traduçoes 72,000,000
30 nba 72,000,000
31 flipkart 67,000,000
32 google traduction 65,000,000
33 çeviri 64,000,000
34 wordle 63,000,000
35 meteo 62,000,000
36 bbc news 61,000,000
37 satta 60,000,000
38 hava durumu 53,000,000
39 ютуб 52,000,000
40 dolar 51,000,000
41 home depot 50,000,000
42 вконтакте 48,000,000
43 dr 46,000,000
44 cowin 46,000,000
45 xsmb 46,000,000
46 amazon prime 45,000,000
47 snaptik 45,000,000
48 ipl 45,000,000
49 wetter 44,000,000
50 december global holidays 44,000,000
51 instagram login 43,000,000
52 previsão do tempo 42,000,000
53 e devlet 42,000,000
54 serie a 41,000,000
55 яндекс 41,000,000
56 เเปลภาษา 41,000,000
57 google tradutor 41,000,000
58 google dịch 39,000,000
59 setka matka 39,000,000
60 clima para amanhã 39,000,000
61 แปลภาษา 38,000,000
62 wp 38,000,000
63 lottery sambad 38,000,000
64 bild 37,000,000
65 traduttore 36,000,000
66 starbucks 36,000,000
67 election results 36,000,000
68 fox news 35,000,000
69 programme tv 35,000,000
70 nfl 34,000,000
71 le bon coin 34,000,000
72 costco 34,000,000
73 cuaca 33,000,000
74 marca 33,000,000
75 dpboss 33,000,000
76 matka 32,000,000
77 übersetzer 32,000,000
78 pogoda 32,000,000
79 flamengo 31,000,000
80 food near me 31,000,000
81 onet 31,000,000
82 globo 30,000,000
83 restaurants near me 30,000,000
84 seznam 29,000,000
85 uol 29,000,000
86 mercado livre 28,000,000
87 gg dịch 27,000,000
88 kalyan chart 27,000,000
89 mynet 27,000,000
90 zyrtec 25,000,000
91 xsmn 25,000,000
92 english to hindi 25,000,000
93 dịch 25,000,000
94 sxmb 25,000,000
95 xổ số miền nam 25,000,000
96 as 25,000,000
97 download video tiktok 24,000,000
98 네이버 24,000,000
99 天気 24,000,000
100 epfo 22,000,000

Top 100 most searched questions in the U.S.

# Keyword Search volume
1 what to watch 2,500,000
2 what dinosaur has 500 teeth 1,500,000
3 how i met your father cast 1,300,000
4 what time is it 1,300,000
5 how many ounces in a cup 1,000,000
6 where my refund 770,000
7 where am i 770,000
8 how many ounces in a gallon 690,000
9 how many weeks in a year 640,000
10 when is fathers day 560,000
11 when is mothers day 490,000
12 how many days until christmas 470,000
13 what space movie came out in 1992 460,000
14 how to screenshot on mac 450,000
15 what time is it in california 430,000
16 how many ounces in a pound 430,000
17 when is easter 2022 420,000
18 what song is this 410,000
19 how to 400,000
20 when is the super bowl 390,000
21 what is critical race theory 360,000
22 how i met your father 360,000
23 how many liters in a gallon 350,000
24 what time is the super bowl 340,000
25 what we do in the shadows 340,000
26 how to tie a tie 330,000
27 how to delete instagram account 330,000
28 how long to boil eggs 320,000
29 how many grams in an ounce 320,000
30 how i met your mother 310,000
31 what is 310,000
32 when is thanksgiving 310,000
33 when is easter 310,000
34 how to lose weight fast 310,000
35 why is russia invading ukraine 300,000
36 what time is it in hawaii 300,000
37 what is my ip 290,000
38 how many cups in a quart 280,000
39 how many oz in a gallon 270,000
40 when is daylight savings 270,000
41 how many quarts in a gallon 260,000
42 what is juneteenth 260,000
43 why women kill 260,000
44 when does the time change 250,000
45 when we were young festival 250,000
46 what is an nft 250,000
47 how late is the closest grocery store open 250,000
48 how many oz in a cup 240,000
49 how much house can i afford 240,000
50 where am i right now 230,000
51 what if 230,000
52 what time is the inauguration 230,000
53 what is bitcoin 220,000
54 how many days till christmas 220,000
55 how to train your dragon 220,000
56 what is pansexual 220,000
57 how many teaspoons in a tablespoon 220,000
58 who killed sara 210,000
59 how many people are in the world 210,000
60 how did bob saget die 210,000
61 where does vanilla flavoring come from 210,000
62 when is mother’s day 210,000
63 what time does walmart close 210,000
64 what time is it in australia 210,000
65 how many cups in a gallon 210,000
66 when is memorial day 210,000
67 when is the next full moon 200,000
68 how many feet in a mile 200,000
69 how to pronounce 200,000
70 how to write a check 200,000
71 why were chainsaws invented 200,000
72 what time is it in arizona 200,000
73 what is nft 200,000
74 how to screenshot on windows 190,000
75 what time is sunset 190,000
76 what space movie was made in 1992 190,000
77 where is xur 190,000
78 how to make french toast 190,000
79 when is the super bowl 2022 190,000
80 which wich 180,000
81 how many ounces in a quart 180,000
82 when is super bowl 2022 180,000
83 what is today 180,000
84 how many tablespoons in a cup 180,000
85 how old is queen elizabeth 180,000
86 how to delete apps 180,000
87 how to make banana bread 170,000
88 how to draw 170,000
89 when is labor day 170,000
90 how to delete facebook account 170,000
91 how many grams in a pound 170,000
92 what does let’s go brandon mean 170,000
93 how many steps in a mile 170,000
94 what does pushing p mean 170,000
95 what time is it in texas 170,000
96 where the crawdads sing 170,000
97 how to get rid of fruit flies 170,000
98 who is the richest person in the world 170,000
99 when is valentines day 160,000
100 what day is it 160,000

Top 100 most searched questions globally

# Keyword Search volume
1 how many ounces in a cup 6,400,000
2 what to watch 4,700,000
3 what dinosaur has 500 teeth 2,200,000
4 how late is the closest grocery store open 2,100,000
5 qué significa 1,900,000
6 how many centimeters is an inch 1,900,000
7 what time is it 1,800,000
8 cuando cobro 1,800,000
9 what is my ip 1,500,000
10 how i met your mother 1,500,000
11 where am i 1,400,000
12 how i met your father cast 1,400,000
13 what if 1,300,000
14 how to delete instagram account 1,200,000
15 how many weeks in a year 1,100,000
16 how to 983,000
17 какой сегодня праздник 982,000
18 how to make banana bread 979,000
19 when is fathers day 971,000
20 where does vanilla flavoring come from 965,000
21 when is mothers day 812,000
22 how i met your father 801,000
23 where my refund 773,000
24 how are you 761,000
25 que hora es 757,000
26 сколько миллилитров в стакане 745,000
27 when is easter 2022 739,000
28 где посылка 737,000
29 how many ounces in a gallon 711,000
30 how many days until christmas 711,000
31 que horas são 705,000
32 where is my train 697,000
33 how to screenshot on mac 690,000
34 what song is this 653,000
35 how to lose weight fast 639,000
36 what we do in the shadows 633,000
37 why women kill 632,000
38 how many liters in a gallon 615,000
39 cuando y donde cobro 615,000
40 how to train your dragon 597,000
41 what space movie came out in 1992 578,000
42 what time is it in california 572,000
43 how to tie a tie 527,000
44 cuando juega river 521,000
45 how many ounces in a pound 512,000
46 cuando juega boca 490,000
47 cuando juega argentina 487,000
48 who killed sara 485,000
49 what is the meaning of 481,000
50 how many grams in an ounce 473,000
51 when is easter 463,000
52 why is russia invading ukraine 456,000
53 que pasa salta 442,000
54 what is today in india 434,000
55 how many days till christmas 412,000
56 what is the factorial of hundred 408,000
57 how many millilitres in a cup 403,000
58 quem saiu do bbb 398,000
59 what is critical race theory 393,000
60 who called me 385,000
61 what is bitcoin 377,000
62 how long to boil eggs 375,000
63 when is thanksgiving 375,000
64 what is an nft 362,000
65 how many states in india 362,000
66 what is pansexual 362,000
67 what time is the super bowl 357,000
68 when is mother’s day 332,000
69 cuando cobro anses 332,000
70 where am i right now 320,000
71 what time is it in australia 318,000
72 how many calories are in an apple 316,000
73 what time is it in hawaii 313,000
74 when we were young festival 310,000
75 how many people are in the world 304,000
76 how many grams in a kilo 301,000
77 что посмотреть 298,000
78 quem sai do bbb 295,000
79 how many cups in a quart 292,000
80 when is daylight savings 287,000
81 how many oz in a gallon 283,000
82 when does the time change 281,000
83 when is the next full moon 276,000
84 what is juneteenth 274,000
85 how many quarts in a gallon 271,000
86 how many teaspoons in a tablespoon 257,000
87 how many oz in a cup 254,000
88 how much house can i afford 246,000
89 how did bob saget die 246,000
90 que dia é hoje 245,000
91 क्या आस-पास कोई पेट्रोल पंप है 241,000
92 cuando juega chile 241,000
93 cuando llega 239,000
94 what time is the inauguration 233,000
95 how many cups in a gallon 226,000
96 how many feet in a mile 223,000
97 que música é essa 223,000
98 what time does walmart close 215,000
99 when is memorial day 210,000
100 quem sai do bbb hoje 208,000

Top 100+ Google searches in 200+ countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

~5 billion keywords in our US database

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

How to select a country in Keywords Explorer

We also show SEO metrics like Traffic Potential (TP), Keyword Difficulty (KD), clicks, CPC, and Parent Topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

How to see the top-ranking pages for any keyword

Top 100+ Google searches in your niche

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “netflix” and go to the Matching terms report, there are over 2.9 million keyword ideas sorted by monthly search volume.

~2.9 million keyword ideas containing the term 'netflix'

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Using the Include filter to find review keywords

If you then add a KD filter into the mix, you can narrow down the report to find the easiest topics to rank for.

Filtering by Keyword Difficulty (KD) to find easy topics

Want to do keyword research for your site? Sign up for Keywords Explorer

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Everything You Need To Know

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams.

Attribution modeling is one of the best tools for providing clear guidance on what’s working, and what isn’t.

What Is Marketing Attribution?

Marketing attribution is the approach to understanding how various marketing and sales touchpoints influence the prospects’ move from visitor, to lead, to customer.

By implementing attribution in your organization, you’ll have a better idea of:

  • Which channels are most influential during different phases of the sales cycle.
  • Which content formats are more or less impactful in your marketing or sales enablement efforts.
  • Which campaigns drove the most revenue and return on investment (ROI).
  • The most common sequence of online or offline events that prospects interact with before becoming a customer.

Why Is Attribution Important In Marketing?

Analyzing attribution data provides you with an understanding of which marketing, sales, and customer success efforts are contributing most effectively and efficiently toward revenue generation.

Attribution modeling helps you identify opportunities for growth and improvement, while also informing budget allocation decisions.

With accurate attribution models, marketers are able to make more informed decisions about their campaigns, which has allowed them to increase ROI and reduce wasted budgets on ineffective strategies.

What Are The Challenges Of Marketing Attribution?

Developing a perfect attribution model that guides all of your decisions is a pipedream for most marketers.

Here are five challenges that result in inconclusive data models or total project abandonment:

Cross-Channel Management

This is a common challenge for enterprise marketers who have web assets across multiple websites, channels, and teams.

Without proper analytics tagging and system settings configuration, your web activities may not be tracked accurately as a visitor goes from one campaign micro-site to the main domain.

Or, the prospect may not be tracked as they go from your website to get directions to then go to your physical storefront to transact.

Making Decisions Based On Small Sample Sizes

For smaller trafficked websites, marketers using attribution data may not have statistically significant data sets to draw accurate correlations for future campaigns.

This results in faulty assumptions and the inability to repeat prior success.

Lack Of Tracking Compliance

If your attribution models rely on offline activities, then you may require manual imports of data or proper logging of sales activities.

From my experience in overseeing hundreds of CRM implementations, there is always some level of non-compliance in logging activities (like calls, meetings, or emails). This leads to skewed attribution models.

Mo‘ models, mo’ problems: Each analytics platform has a set of five or more attribution models you can use to optimize your campaigns around.

Without a clear understanding of the pros and cons of each model, the person building the attribution reporting may not be structuring or configuring them to align with your organizational goals.

Data Privacy

Since GDPR, CCPA, and other privacy laws were enacted, analytics data continues to get murkier each year.

For organizations that rely on web visitors to opt-in to tracking, attribution modeling suffers due to the inability to pull in tracking for every touchpoint.

How Do You Measure Marketing Attribution?

Measuring attribution is all about giving credit where it is due. There are dozens of attribution tools out there to assign credit to the digital or offline touchpoint.

Attribution measurement starts with choosing the data model that aligns with your business goals.

Certain attribution models favor interactions earlier on in the customer journey whereas others give the most credit towards interactions closer to a transaction.

Here is a scenario of how to measure marketing attribution in a first-touch attribution model (we’ll get to the different models next):

A prospect comes to the website through a paid search ad and reads the blog.

Two days later, she comes back to the site and views a couple of product pages.

Three days later, she comes back through an organic listing from Google and then converts on the site by signing up for a discount coupon.

With a first-touch attribution model, the paid search ad will get 100% of the credit for that conversion.

As you can see, choosing the “right” model can be a contentious issue, as each model gives a percentage of credit to a specific interaction or placement along the path toward becoming a customer.

If your business relies on paid search, SEO, offline, and other channels, then likely one of the individuals working on one of those channels is going to look like the superhero, whereas the other marketers will look like they aren’t pulling their weight.

Ideally, when you are choosing an attribution tool, you’ll be able to build reports that allow you to compare various attribution models, so you have a better understanding of which channels and interactions are most influential during certain time periods leading up to conversion or purchase.

What Are Different Marketing Attribution Models?

Marketers can use various marketing attribution models to examine the effectiveness of their campaigns.

Each attribution tool has will have a handful of models you can optimize campaigns and build reports around. Here is a description of each model:

First-Click Attribution

This model gives credit to the first channel that the customer interacted with.

This model is popular to use when optimizing for brand awareness and top-of-funnel conversions/engagement.

Last-Click Attribution

This model gives all of the credit to the last channel that the customer interacts with.

This model is useful when looking to understand which channels/interactions were most influential immediately before converting/purchasing.

Last-click attribution is the default attribution model for Google Analytics.

Multi-Touch/Channel Attribution

This model gives credit to all of the channels or touchpoints that the customer interacted with throughout their journey.

This model is used when you are looking to give weight evenly or to specific interactions.

There are variations of the multi-touch model including time-decay, linear, U-shaped, W-shaped, and J-shaped.

Customized

This model allows you to manually set the weight for individual channels or placements within the customer journey.

This model is best for organizations that have experience in using attribution modeling, and have clear goals for what touchpoints are most impactful in the buyers’ journey.

Marketing Attribution Tools

There are several different tools available to help marketers measure and analyze marketing attribution. Some attribution tools are features within marketing automation platforms or CRM systems like Active Campaign or HubSpot.

Others are stand-alone attribution tools that rely on API or integrations to pull in and analyze data, like Triple Whale eller Dreamdata.

As you are evaluating tools, consider how much offline or sales data needs to be included within your attribution models.

For systems like HubSpot, you can include sales activities (like phone calls and 1:1 sales emails) and offline list import data (from tradeshows).

Other tools, like Google Analytics, are not natively built to pull in that kind of data and would require advanced development work to include these activities as part of your model.

(Full disclosure: I work with HubSpot’s highest-rated partner agency, SmartBug Media.)

Additionally, if you need to be able to see the very specific touchpoints (like a specific email sent or an ad clicked), then you need a full-funnel attribution system that shows this level of granularity.

Attribution modeling is a powerful tool that marketers can use to measure the success of their campaigns, optimize online/offline channels, and improve customer interactions.

It is important, though, to understand attribution’s limitations, the pros and cons of each model, and the challenges with extracting conclusive data before investing large budgets towards attribution technology.

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Featured Image: Yuriy K/Shutterstock



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Lead Generation: How To Get Started

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Lead Generation: How To Get Started

Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another.

If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads.

In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

What Is Lead Generation?

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service.

The goal is to connect with people early in the buying process, earn their trust and build a relationship so that, when they’re ready to make a purchase, they buy from you.

But lead generation also serves secondary objectives, including building brand awareness, collecting customer data, and fostering brand loyalty.

With this in mind, it’s important to remember that not everyone who visits your store or website is a lead.

That’s why successful lead gen goes after specific targets, using a variety of platforms and strategies including:

  • Landing pages – Using a tracking pixel, landing pages collect information about visitors you can later use to target them for sales.
  • Email – Email is a great lead generation tool because the recipients will have opted in, which means they’re already familiar with your brand.
  • Social media – With unmatched opportunities for engagement, your social media accounts are a great way to encourage your targets to take action.
  • Blogs – A great way to establish authority and provide value, blogs are also a great place to promote specific offers.
  • Live events – When it comes to qualifying leads, live events are a great way to meet your target audience and quickly identify the ones more likely to make a purchase.
  • Coupons and other promotions – Offering a discount or free item is a great way to encourage targets to provide their contact information.

What will ultimately work best for you will depend on your niche and your audience.

As you experiment with different lead generation strategies, you may find one more successful than the others. This means you should probably make that channel your priority, whereas others may not be of any use at all.

But we’ll get to all that later.

First, let’s talk about leads.

The Different Types Of Leads

Sales is the engine that drives any business. Without sales, there’s no revenue. Without revenue, there’s no business. So, it’s kind of important.

But it’s a massive field. The approach a medical monitoring sensor salesperson takes is going to be very different from a used car salesman.

But both of them – and every other sales professional for that matter – have one thing in common: they need to spend most of their time pursuing the people who are most likely to buy.

In general, leads fall into seven categories:

  • Hot Leads – These leads are ready to convert. They are qualified and interested in your offering, and are the most likely to convert to a sale. For example, this might be the purchasing director who has had several conversations with you and received a product demo. They have purchasing authority and a timeline.
  • Cold Leads – These are potential customers who may be unfamiliar with your brand or offering. As of yet, they have shown no interest in what you’re selling. Generally speaking, these are the hardest leads to convert to sales.
  • Warm Leads – A middle ground between the two previous types of leads, these are people who are familiar with who you are and what you offer. They’re the type who watch your videos or read your blogs, but haven’t contacted you directly. Your goal is to warm them up into hot leads.
  • Information Qualified Leads (IQLs) – This is the kind of lead who has already shown some interest in your company and has followed a call to action. Maybe they signed up for your email newsletter or filled out a lead generation form. They are often looking for more information and will react positively to a nurturing campaign.
  • Marketing Qualified Leads (MQLs) – MQLs are one step further down the pipeline from IQLs. They are actively searching for a solution that fits their needs, and are trying to discover if yours is the right fit. These are the types of leads who will download your whitepapers, watch your videos, and attend your corporate seminars.
  • Sales Ready Leads (SRLs) – Sometimes called “accepted leads,” these are the bottom-of-the-funnel leads who are almost ready to pull the trigger on a purchase. It’s important to understand their budgets, purchasing authority, needs, and timeframe.
  • Sales Qualified Leads (SQLs) – These leads are ready to buy and should be in communication with your sales team. They are considered very hot, however, you should be aware that they are likely still considering some of your competitors.

The Lead Generation Process

As you have probably gathered by this point, lead generation is a multiple-step process.

Yours will vary, depending on whether you’re focusing on inbound or outbound generation – but both should follow a similar pathway.

Step 1: Do Your Research

Before you start trying to collect leads, you need to gather as much information as possible about your target audience. You want to know not just who they are, but where they live, what’s important to them, and most importantly, what their pain points are, particularly those that are the most pressing.

It’s often a good idea to create customer personas, in which you define the demographics, budget, and needs of typical customers. You may want to consider social habits, professional experience, and even psychological traits.

Once you know who you’re going after, it’s time to identify where they are. Are they active on Facebook, or more likely to respond to an email? Again, this will vary depending on your specific circumstances.

This is also the stage where you should check out the competition. What are they doing? What differentiates your offering from theirs? And most importantly, why is it better?

Step 2: Create Great Content

By now, you should know what needs your offering fills for your potential customers. Use this information to create content that solves it.

Your choice of medium will affect your content format. For example, videos work great on social media, but you can’t embed them in an email.

Likewise, if you’re going after your target audience on Twitter, your lengthy blogs are going to need to be linked to, or at the very least truncated.

Never forget your focus is on adding value. Each piece of content you create should serve a specific purpose, whether that’s educating your audience about your offering, building brand awareness or promoting a sale.

Step 3: Develop A Lead Generation Database

You can have the hottest leads on the planet, but they won’t do you a bit of good if you don’t handle them the right way.

You should create and use a lead database where you can record, study, filter, and segment your potential customers.

Ideally, you’ll want to get an automated CRM system to dramatically reduce the labor involved with this.

Most of these will allow you to tag leads based on the type and how hot they are. This allows your sales team to work through their lists in a more efficient manner, dedicating the most attention to those with the biggest chance of converting.

Step 4: Qualify And Score Leads

Not all leads are going to be in the same place in the sales funnel. Some will be ready to buy today, while others may just be getting an idea of what’s out there.

You need to adjust your approach based on this.

Most companies use a lead scoring system of 1-100, which indicates approximately where the lead is in the customer journey. They are assigned points based on their actions, with more serious actions resulting in more points.

For example, following your Facebook page could be worth 10 points, filling out a “Request a demo” form might be worth 20, and opening and reading an email could be 5. If a lead does all three of these, their lead score would be 35.

These numbers will give you a general idea of where they are from the following stages:

  • New leads, who have just made initial contact.
  • Working leads, with whom you have had contact and initiated a conversation.
  • Nurturing leads, who are not interested in buying right now, but might in the future.
  • Unqualified leads, who are not interested in your offering. These are sometimes called “dead leads.”
  • Qualified leads, or those who want to do business with you.

Obviously, you should focus more time and energy on the leads that have a higher probability of converting.

Lead Generation Strategies And Examples

The ways you can generate leads are practically endless, but in this section, we’ll discuss some of the more common strategies you can employ, plus give you examples of them at work.

Content Marketing

Content marketing is the practice of creating engaging and informative content that provides value for leads and customers, thereby generating interest in a business.

This can span both traditional and digital marketing, and is an important part of any successful marketing strategy. It can include things like newsletters, podcasts, videos, and social media.

You can use content marketing for any stage of the sales funnel, from growing brand awareness with timely blogs, creating demand or demonstrating thought leadership with white papers, driving organic traffic via SEO, building trust, and earning customer loyalty.

To make the most of yours, offer many opt-in opportunities and make them more enticing by adding discounts, guides, or something of value in exchange.

Email Marketing

Email remains a popular choice for lead generation for a good reason: it works.

A study by Mailchimp found 22.71% of marketing emails were opened, with some industries seeing even higher rates.

Whether you’re sending out a monthly newsletter or a cold outreach email to a potential prospect, email remains one of your best bets for generating new leads.

One of the more cost-effective means of generating leads, email marketing also allows you to segment your targets with customized content that promotes maximum engagement.

Another reason email marketing is a favorite for so many organizations is that it provides incredible opportunities for tracking. A quality CRM will give you a lot of useful data, including open rate, engagement time, and subscriber retention, allowing you to fine-tune your campaigns.

Social Media Marketing

Almost everyone is on social media these days, which makes it the ideal place to hunt down leads.

Social media platforms not only allow you to directly interact with your followers, but they also let you create advertising targeted at highly specific audiences.

Interaction is simplified thanks to multiple user-friendly CTAs like Instagram Stories’ skip option and truncated URLs on Twitter.

Screenshot from Facebook, January 2023

Social media is also a great place to run contests or share gated content.

You can use paid ads like the one above to target new leads,  share content that will generate them organically, or ideally, a mix of both.

Coupons, Discounts, And Free Trials

If you’re like many people, you may be reluctant to provide your email address to businesses in case they start spamming your inbox.

As a business, however, this can be a problem.

The way to overcome this trepidation is to offer people something of value in return for their contact information.

A risk-free trial or discount code is a powerful tool for overcoming sales barriers. And once a target has tried your offering, you can retarget them with additional offers to encourage a sale.

Give them a free gift, offer a coupon, or allow them to take your product for a test drive, and you’ll find many more people willing to give you their info.

Free pizza couponScreenshot from author, January 2023

Online Ads

Display advertisements are videos and images that pop up as you’re browsing websites, apps, and social media.

They, along with paid search and PPC, are a great way to reach your intended customers where they are.

Display ads are particularly useful for targeting leads across the buyers’ journey, as well as promoting awareness and sales, promotions, or new products.

google search ads result for chairsScreenshot from Google, January 2023

Remarketing ads are a great way to reengage leads who have stopped short of a purchase, while non-intrusive native ads are perfect for extending your content marketing efforts.

Referral Marketing

A great way to find new leads is to let your existing customers find them for you. Encourage them to write reviews or recommend friends in return for a discount or something else of value.

AAA insurance referral adImage from AAA Insurance, January 2023

This is an excellent way to fill your funnel of leads – and make more sales. Referrals and online reviews give you an authenticity and trust level that no in-house marketing campaign can ever duplicate.

Did you know that when shopping online, more than 99.9% of people read reviews? Or that 94% of consumers acknowledged positive reviews made them more likely to support a business? And that’s not even including the power of personal recommendations from friends and family.

Referral marketing is a great tool for lead generation because it presents your brand in a positive light to more people.

Best Practices For Lead Generation

To ensure you’re getting the most out of your lead generation efforts, keep these tips in mind:

Use Your Data

You likely have a lot of information about leads and the types of strategies that work for them already at your fingertips.

Gather yours by looking at previous pieces that have worked well, whether it’s blogs that get a lot of reads, emails that have a high open-rate, or display ads that bring in a lot of traffic.

Look for general themes or things you did differently on high-performers. This will give you insight into the kind of things that resonate with your audience.

Be Consistent With Messaging

Make sure it’s very obvious to any web visitor or email recipient what action they should take next. Offer them a reason to click your links and keep your messaging clear and consistent.

You should maintain the same tone of voice across channels as you move prospects through the sales funnel. Remember, you’re not just interested in capturing data – you’re trying to create a customer.

A/B Testing

Every marketer knows the importance of testing different versions of collateral. This is because, no matter how well something is performing, it could always do better.

You should experiment with different headlines, images, body copy, etc.

Just remember to only test one aspect at once, lest you miss which change made a difference.

And again, don’t forget the opt-ins.

Use The Power Of CRM Technology

To ensure your sales and marketing teams are operating as efficiently as possible, but a lead generation platform to work for you.

The right tool can help you gather information about your targets, monitor their behavior on your website and identify what’s driving them to you.

Armed with this data, you can then optimize your pages and campaigns to better target your audience.

Create Enticing Offers At Every Stage

People at different stages of the purchasing journey want different things.

Someone who is just curious about seeing what’s out there isn’t likely to respond to a free demo offer, but someone who is further along the funnel might.

Make sure you’re offering something for every buying stage and that you have clear CTAs throughout your materials.

Integrate Social Media

Social media is the ideal platform for initiating conversations and interactions with leads at all stages.

While many marketers typically think of it as primarily for top-of-funnel targeting, by strategically using proven offers and other things of value, you can also go after those leads who are closer to making a purchase.

Clean Up Your Landing Pages

Users want information presented to them in a clean, easy-to-understand manner. No one is trying to read “War and Peace” to find a new vending machine supplier.

Put your important information at the top, and make it clear where visitors can input their information to contact you or get content.

Use Your Partners

Co-marketing is a great way to generate new leads because it allows you to piggyback on the efforts of partner companies.

Create mutually beneficial offers and you’ll spend the word about your brand to a larger audience, which will attract new leads.

Bring Your Sales Team In

Marketers prime the pump, but sales drives the action. Make sure to loop your sales team into the lead generation process early and often.

They will likely have personal insight into what works best to move targets along the purchasing path.

This will also ensure you remain on the same page as far as what terms mean.

Remarket, Remarket, Remarket

Almost no one makes a purchase on first contact, particularly in B2B sales. That makes remarketing an important arrow for your quiver.

It helps turn bouncers into leads and abandoners into customers – and it amplifies all your other marketing activities.

Make Lead Generation A Priority

No one ever said it was easy to find, score, and qualify leads, but it’s an important part of ensuring the growth and financial health of your business.

Nurturing customers and potential customers is hard work. But without it, you’ll struggle to make new sales.

This piece only covered lead generation from a high level, but hopefully, it has equipped you with some strategies you can employ to attract new leads and nurture existing ones.

If you only take a single thing away from this make it this: Put most of your efforts into higher-quality leads, because they’re the ones who are most likely to make a purchase.

And remember – lead generation is an ongoing process. You’re not going to see results overnight, but if you put in the work, you’ll start to generate the results you want.

Happy hunting.

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Featured Image: Andrey_Popov/Shutterstock



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Response to ChatGPT $20 Plan: Take My Money!

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Response to ChatGPT $20 Plan: Take My Money!

OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Fans of OpenAI were wildly enthusiastic about the prospect for a more reliable service.

Many users around the world were pleased to know that the free version will continue to be offered.

OpenAI ChatGPT

ChatGPT is a useful AI tool for writing-related tasks, as well as for obtaining general information.

The free version is used by millions of users. Although it is hosted on Microsoft data centers the service falters during periods of peak usage and becomes unavailable.

OpenAI benefits from the usage because the feedback is useful for training the machine to become better.

The new subscription model is intended to subsidize the free users.

OpenAI Subscription Model

The new subscription version, called ChatGPT Plus, will cost $20/month.

Initially, ChatGPT will be available to users in the United States and will expand to other countries and regions “soon.”

There is no estimate or indication of how soon the service will be available outside of the United States.

But the fact that there’s a waitlist for United States users to subscribe might be an indication.

The Public Is Enthusiastic

To say that potential customers are enthusiastic about ChatGPT Plus is an understatement.

The response on Twitter could be boiled down to one phrase: Shut up and take my money.

 

One person applauded OpenAI for keeping a free version available:

Multiple people asked about plans for non-profits and for students.

This tweet is representative of the requests for student plans:

Future of ChatGPT

ChatGPT will be launching a ChatGPT API waitlist soon, which will open up the service to new ways of interacting with it.

OpenAI also plans to learn more about user needs and how to best serve users during the course of the new subscription service.

Once they have more experience with it, OpenAI plans to offer additional plans, including lower cost versions.

They shared:

“…we are actively exploring options for lower-cost plans, business plans, and data packs for more availability.”

This could have been Google’s win.But OpenAI and Microsoft beat them with a useful product and have captured the fascination and admiration of users worldwide.

2023 is going to be an exciting year of AI driven innovation.

Featured image by Shutterstock/Max kegfire



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