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Best Social Media Post Lengths for Higher Engagement in 2020 [Infographic]


The truth about perfect post times, perfect post lengths, video strategy, image optimization, posting frequency, etc. 

The real truth about all of this is that there are no definitive “rules” as such. What works for your brand, and your audience, may not have any impact at all for another business.

The truth is that what really matters is the core of the content that you produce, and how that connects with your target market – but that also doesn’t mean that you should just ignore all the best practice advice out there and post whatever you want, whenever you want.

Indeed, all of the data-backed guides and tips you’ll find around these topics can be critical in helping you find the optimal process for your business. By following researched tips, you’re starting from a better position, and over time, you can refine your approach from there, in order to settle into the best practice for your brand. 

But you have to start somewhere, and it’s good to have some idea of how you’re more likely to reach that end strategy.

That’s where guides like this come in – the team from Sutherland Weston have put together an infographic listing of optimal social posting lengths in order to spark more engagement.

And there are some key considerations here – like how much room you have in the preview pane and what research suggests about engagement. It’s worth noting these pointers, and either testing them out, in variance to your existing practices, or making them a starting point for your experiments.

Check out the full infografik Nedan. 

Infographic lists optimal social post lengths




Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging


Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.


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