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Facebook Tests New Options to Add Motion Effects to Still Images in Feed

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Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures.

Facebook visual effects for still images

Som du kan se i dessa skärmdumpar, delade av experter på sociala medier Matt Navarra, the new options provide two sets of visual effects tools for your still image uploads:

  • ‘Layout’ provides different presentation styles for multi-image posts (which Facebook started rolling out back in July)
  • ‘Motion’ adds basic movement to your images

When you apply a motion option, it then creates a new type of image, which zooms or focuses like a video.

It’s similar to the ‘Animate’ option that Facebook added for Stories posts back in April, which provides the same types of options in Facebook Stories frames. Facebook also added simulated 3D for still image uploads in February, providing another way to add another, moving element to your still pictures.

The logic is that users are more likely to engage with moving content, like video, as opposed to still images, and in order to keep more people posting, and more people scrolling through, Facebook’s looking to provide more eye-catching, engaging tools like this to maximize user interest.

The effects themselves are fairly basic, but they could be worth considering, and they could also provide another element for brand Pages to consider in their product visuals and other uploads – provided they don’t get overused and start to look tacky.

But they’re not available to all users as yet. Some users have access to the new visual tools, but they don’t appear to be widely available at this stage. We’ve asked Facebook for confirmation on the roll out, and we’ll update this post if/when we hear back.

It’s another consideration for your still image uploads, which could add a little extra to your feed. It’s not ground-breaking or game-changing in any way, but another handy option that could help boost engagement.

Socialmediatoday.com

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL länkar for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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