30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still...
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform...
There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and...
According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data...
Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is...
The use of cognitive tools and AI in insurance promises to address the issues of slow claims processing and subpar customer service. The insurance sector has been surprisingly...
There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and...
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing...
Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement....
Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but...